Welcome to our dedicated page for Boston Beer news (Ticker: SAM), a resource for investors and traders seeking the latest updates and insights on Boston Beer stock.
The Boston Beer Company, Inc. (NYSE: SAM) regularly issues news across its portfolio of beer and "beyond beer" brands, giving investors and consumers insight into product launches, brand collaborations, and corporate developments. The company began in 1984 brewing Samuel Adams beer and has grown into one of the largest and most respected craft brewers in the United States, with core brands that include Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea.
News about Boston Beer often highlights new products and seasonal releases. Recent examples include Samuel Adams introducing Winter White Ale as its first new winter seasonal in decades, Angry Orchard launching the ultra-spicy "World’s Angriest" cider, and Dogfish Head unveiling seasonal beer and spirits lineups. These announcements provide detail on flavor profiles, limited-edition offerings, and availability windows.
The company also publishes brand and marketing stories, such as Twisted Tea’s limited-edition Twistmas Stocking holiday pack, Truly Hard Seltzer’s apparel collaboration with designer Jeff Hamilton and U.S. Soccer, and Sun Cruiser’s partnership with a professional basketball player to promote its vodka iced tea brand. Dogfish Head news has featured experiential pop-ups, music collaborations, and specialty canned cocktails that reinforce the brand’s creative positioning.
On the corporate side, Boston Beer issues earnings releases and leadership updates. Its third-quarter 2025 results release discussed depletions, shipments, revenue, gross margin, advertising investment, and share repurchases. Separate news and Form 8-K filings have detailed CEO transitions, the appointment of a Chief Operating Officer, and changes in the Chief People Officer role.
This news page aggregates these items so readers can follow how Boston Beer evolves its portfolio, invests behind its brands, and manages its operations. For those tracking SAM, the updates provide context on category innovation, brand performance commentary, and key governance decisions.
Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, has enhanced its partnership with the U.S. Men's National Soccer Team (USMNT) by involving stars Weston McKennie and Tyler Adams in new initiatives. The brand introduces 'Shower Trulys' as the Official Shower Beverage of U.S. Soccer, and revives the popular Truly Orange Slices flavor, complete with a new mascot, 'Slicey.' These efforts aim to elevate fan engagement through innovative campaigns, such as the 'Trufah' shower accessory and American Outlaws pregame parties. Truly's 24-ounce cans featuring the U.S. Soccer crest are now available nationwide.
Samuel Adams has named Crowns & Hops Brewing Co. as the winner of its 2024 Brewing & Business Experienceship. This Inglewood-based, Black-owned, woman-owned, and veteran-owned brewery will receive mentorship and support from Samuel Adams professionals, including founder Jim Koch. This initiative is part of the Brewing the American Dream program, which aims to support food and beverage entrepreneurs. Crowns & Hops, co-founded by Beny Ashburn and Teo Hunter, has been recognized for its innovation and inclusivity in the craft beer industry. As part of the award, they will also attend the Great American Beer Festival and collaborate on a specialty beer with Samuel Adams.
Dogfish Head and Dan-O’s Seasoning introduce a -edition grilling kit, debuting June 7, 2024, exclusively on GiveThemBeer.com. The kit includes two Dogfish Head beers—Citrus Squall and a new dark lager, Y’all Don’t Know Till You Dan-O—along with Dan-O’s Original and Citra-diculous seasoning blends. This collaboration aims to enhance summer grilling experiences with unique, flavor-rich combinations. The Y’all Don’t Know Till You Dan-O beer will also be available at Dogfish Head’s Rehoboth store starting June 10 for $17 per 4-pack. Dan-O's Citra-diculous seasoning will be available on their website later in June for $17.99 per 6.5oz can.
The Boston Beer Company (NYSE: SAM) issued a statement addressing speculation about a potential company sale. The company confirmed its awareness of the Wall Street Journal article discussing these rumors but refrained from commenting on them. Instead, Boston Beer emphasized its commitment to operating as an independent entity and focusing on returning to growth.
The Duckhorn Portfolio (NYSE: NAPA) has appointed Dave Burwick to its Board of Directors, effective May 21, 2024. Burwick, who brings over 30 years of experience in the beverage industry, recently retired as President and CEO of The Boston Beer Company (NYSE: SAM). He will chair the Nominating and Corporate Governance Committee and serve on the Audit Committee. Burwick's extensive background includes leadership roles at Peet's Coffee & Tea, WW International, and PepsiCo. Both Duckhorn's leadership and Burwick emphasize the potential for significant growth and value creation. Burwick also holds an MBA from Harvard Business School and is a board member at Deckers Outdoor
The Boston Beer Company has announced the launch of its new product, Samuel Adams American Light, a light craft lager. This new beer features a 4.2% ABV and only 115 calories, designed to offer a crisp, refreshing taste without compromising on flavor. American Light will be available this summer in 15 markets, including states like Connecticut, Florida, and Texas, and cities like Pittsburgh and Washington, D.C. The company plans for national distribution by March 2025. The beer will be offered in 12 oz. can six-packs, 12-packs, and on draft in select locations.
Dogfish Head Cocktails expands its lineup with the addition of a new Strawberry Lime Tequila Margarita, boasting a 12.0% ABV. The brand's RTD cocktails feature real spirits and fruit juices for a delicious summer experience. Dogfish Head introduces a unique tattoo giveaway event to celebrate the launch. The company's commitment to quality and innovation shines through its diverse portfolio of award-winning cocktails.
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