Sally Beauty Holdings, Inc. reports developments tied to professional beauty retail, with recurring updates on consolidated and comparable sales, earnings, cash flow, debt repayment, share repurchases, and segment activity. The company operates through Sally Beauty Supply and Beauty Systems Group, offering hair color and care, styling tools, nail care, skin care, and related beauty products across U.S. and international markets.
Company news also covers product innovation and merchandising around Sally Beauty brands such as ion, Beauty Secrets, Beyond the Zone, Proclaim, Silk Elements, and Texture ID. Other recurring themes include digital marketplaces and social commerce, customer campaigns, community programming, executive appointments, board changes, conference calls, and business outlook updates.
Sally Beauty Holdings (SBH) will host its fourth-quarter and full-year results call on November 10, 2026, at 7:30 a.m. Central Time. The company expects to release results before U.S. markets open that day.
The virtual annual stockholder meeting is scheduled for January 25, 2027, at 9:00 a.m. Central Time. November 27, 2026, is the record date determining stockholders entitled to vote.
Sally Beauty (SBH) has entered a multi-year partnership naming the company the Official Beauty Retailer of the Dallas Cowboys and the Dallas Cowboys Cheerleaders.
The agreement makes this Sally Beauty’s first professional football partnership and includes in-stadium advertising and activations, digital media, appearances and other collaborative initiatives. A major focus is the Dallas Cowboys Cheerleaders, with content, appearances, product discovery and interactive moments intended to help fans recreate game day looks using salon-quality products available at Sally Beauty.
The partnership aims to connect with the Cowboys’ large fanbase, including women and men, and aligns with Sally Beauty’s initiatives such as a dedicated men’s haircare shop in select stores and expansion into high-growth categories like nails, including more than 100 new nail products launched in August.
Sally Beauty (SBH) reports that its March 2026 COLORfest activation has been named a finalist for the 2026 BeautyMatter Awards in the “Best Event” category.
COLORfest was a month-long celebration of hair and nails, anchored by a consumer pop-up at The Grove in Los Angeles, combining curated product offerings and expert guidance. The event generated more than 304 million total impressions across owned and earned channels, brought in thousands of new customers and, in the company’s view, drove meaningful increases in comparable sales. Winners of the BeautyMatter Awards will be announced on December 7, 2026.
Sally Beauty (SBH) has become the first nationwide U.S. retail partner for Italian professional haircare brand Yellow Professional, which is making its official U.S. retail debut across Sally Beauty stores and SallyBeauty.com.
The partnership extends Yellow Professional beyond salon channels, giving U.S. consumers access to its salon-inspired formulas at what is described as an accessible price point. The Sally Beauty assortment launches with four targeted collections—Color Care, Nutritive, Repair and Silver—each built around specific hair concerns such as color protection, nourishment, damage repair and tone correction. Hero products in these lines are priced between $14.99 and $17.99, and feature branded technologies including Color-Lock, Pro-Shine, Bond Complex and Aloetrix.
Sally Beauty (NYSE: SBH) has expanded its assortment of EBIN NEW YORK protective styling products in select stores and online at sallybeauty.com as of August. The broadened lineup includes Wonder Lace Bond and Wonder Weave Bond adhesives plus the 24-Hour Edge Tamer collection, covering prep, installation, styling, maintenance and removal for wigs, weaves and edge control.
Sally Beauty Holdings (NYSE: SBH) announced that president and CEO Denise Paulonis and CFO Adrianne Lee will present at the Canaccord Genuity 46th Annual Growth Conference in Boston. The presentation is scheduled for 10:00 AM ET on Tuesday, August 11, 2026 and will be webcast live via the company’s investor relations website, with an archived replay available for a limited time.
Sally Beauty Holdings (NYSE: SBH) reported fiscal 2026 third quarter net sales of $935 million, up 0.2% year over year, with consolidated comparable sales flat. GAAP diluted EPS rose 25% to $0.55, while adjusted diluted EPS also totaled $0.55, up 8%.
According to Sally Beauty Holdings, GAAP gross margin expanded 90 bps to 52.4% and adjusted operating margin reached 9.3%. Global e-commerce sales increased 11% to $110 million, or 12% of net sales. Operating cash flow was $81 million and free cash flow $62 million, supporting $20 million of term loan repayment and $25 million of share repurchases (1.9 million shares). The company ended the quarter with $173 million in cash, no ABL borrowings and net debt leverage of 1.4x.
For full-year 2026, the company narrowed guidance: net sales of $3.725–$3.733 billion, comparable sales of about 0.5%, adjusted operating earnings of $329–$335 million, and adjusted diluted EPS of $2.04–$2.08, with capital expenditures of about $100 million and free cash flow near $200 million.
Sally Beauty (NYSE: SBH) is bringing back its COLORfest campaign for Fall 2026, expanding it into COLORfest on Campus, a free, immersive 5-stop college tour created with Her Campus Media starting August 18 in Florida with additional stops in Alabama and Texas.
The wider COLORfest campaign begins July 31 across U.S. stores and digital channels, featuring hundreds of new product launches and exclusive offers from brands such as Arctic Fox, OPI, ion, XMONDO and more. Sally Beauty will also exclusively introduce UK skincare brand Q+A to the U.S. in select stores and online.
Sally Beauty Holdings (NYSE:SBH) will host a conference call and live webcast on August 3, 2026 at 7:30 a.m. Central Time to discuss its third quarter financial results. The related earnings release is expected to be posted earlier that day on the company’s investor relations website.
Investors can access the live webcast and a replay, available from 10:00 a.m. Central Time on August 3, 2026 through August 3, 2027, via the company’s investor relations site or a third-party hosting link. Participants may pre-register online to receive dial-in details and a unique PIN.
Sally Beauty (NYSE:SBH) is celebrating Pride Month 2026 with community activations in Los Angeles and New York City as part of its Rooted in Success initiative.
Activities include product sampling, immersive experiences, giveaways, support for WeHo Pride Parade, and an interactive “Get the Beauty Scoop with Sally” event at the NYC Pride March.