Welcome to our dedicated page for Sally Beauty Hldgs news (Ticker: SBH), a resource for investors and traders seeking the latest updates and insights on Sally Beauty Hldgs stock.
Sally Beauty Holdings, Inc. reports developments tied to professional beauty retail, with recurring updates on consolidated and comparable sales, earnings, cash flow, debt repayment, share repurchases, and segment activity. The company operates through Sally Beauty Supply and Beauty Systems Group, offering hair color and care, styling tools, nail care, skin care, and related beauty products across U.S. and international markets.
Company news also covers product innovation and merchandising around Sally Beauty brands such as ion, Beauty Secrets, Beyond the Zone, Proclaim, Silk Elements, and Texture ID. Other recurring themes include digital marketplaces and social commerce, customer campaigns, community programming, executive appointments, board changes, conference calls, and business outlook updates.
Sally Beauty (NYSE: SBH) launches COLORfest, a month-long in-store and online campaign beginning with a free pop-up on Mar. 14, 2026 at The Grove in Los Angeles from 10:00 a.m. to 10:00 p.m. PST. Activities include personalized color analysis, consultations with Sally Experts, branded demos, and product bundles valued at $100*.
COLORfest spotlights exclusive and national brands, offers Licensed Colorists onDemand, and will repeat semiannually as part of Sally Beauty's experiential retail strategy.
Sally Beauty (NASDAQ: SBH) expands its Rooted in Success campaign with a 13-stop HBCU campus tour running through June 2026. The program brings products, education, brand ambassadors, and free pop-up events to students, partnering with Impressions of Beauty and ESSENCE to amplify reach and representation.
Sally Beauty Holdings (NYSE: SBH) reported Q1 fiscal 2026 results for the quarter ended December 31, 2025. Consolidated net sales were $943 million (+0.6%); consolidated comparable sales were flat. Adjusted diluted EPS rose 12% to $0.48 while GAAP diluted EPS fell 22% to $0.45. Cash flow from operations was $93 million, free cash flow $57 million; the company repaid $20 million of term loan B and repurchased $21 million of shares. GAAP gross margin expanded 40 bps to 51.2%; adjusted operating earnings were $80 million. Full‑year adjusted EPS guidance low end raised to $2.02.
Sally Beauty (NYSE: SBH) is launching ion® 24K, a new haircare collection built on TRICHOPOWER™ SCIENCE to address hair damage concerns identified by 40% of US beauty consumers. The line includes four products: Rapid Recovery Peptide Leave-In Hair Treatment (claims to reverse damage in three minutes and retain up to 87% of hair's natural foundation after bleaching), Metal & Mineral Neutralizing Spray, pH Perfector Purifying Shampoo, and Charcoal Detox Shampoo. The company says consumers can save over 60% versus the leading competitor. Ion® 24K is available now in the SALLY app and online at SallyBeauty.com, with in‑store availability beginning February 9, 2026. Sally Beauty also plans an expanded ion tools collection in early spring.
Sally Beauty Holdings (NYSE:SBH) will host a conference call and live webcast on February 9, 2026 at 7:30 a.m. Central Time to discuss first quarter financial results. A press release with the Q1 results is expected to be posted before U.S. markets open on February 9, 2026, on the company's investor relations website.
Participants can access the live webcast via the Investor Relations events page or a third-party host and are asked to join 10 minutes early. Pre-registration is available to receive a dial-in number and unique PIN. A replay of the call will be available on the investor relations website starting after 10:00 a.m. Central Time on February 9, 2026 and will remain accessible through February 9, 2027.
Sally Beauty (NYSE: SBH) reported fourth quarter and full year fiscal 2025 results for the year ended September 30, 2025, with solid cash generation and earnings growth.
Key fiscal 2025 results: consolidated net sales of $3.70B (down 0.4%), consolidated Q4 net sales of $947M (up 1.3%), GAAP diluted EPS of $1.89 (up 32% YoY), adjusted diluted EPS of $1.90 (up 12% YoY), GAAP gross margin 51.6%, cash flow from operations of $275M, and free cash flow of $216M. The company repaid $119M of term loan debt and repurchased $53M of shares in FY25. Fiscal 2026 guidance: net sales $3.71B–$3.77B, adjusted diluted EPS $2.00–$2.10, and free cash flow ≈$200M; long‑term targets through FY28 provided.
Sally Beauty (NYSE: SBH) launched its Holiday Beauty at Home campaign on Nov. 6, 2025, promoting affordable at-home hair, color, and nail solutions with deals through December.
The campaign includes an Ultimate Holiday Shopping Guide, influencer picks, tutorials from Sally Experts, exclusive product highlights (ion Luxe 8-in-1 Airstyler Pro, Nailboo Press On Nails, Beauty Secrets holiday sets), expanded fragrance assortments launching in November, and a partnership as official brand partner of Brandy & Monica's "The Boy is Mine" U.S. Tour.
Sally Beauty (NYSE: SBH) named Creative Media Marketing (CMM PR) as its new public relations agency of record, effective Nov. 3, 2025, to lead communications and PR campaign planning.
The partnership will cover events, partnerships, media relations, and PR-led campaigns to support the retailer's Sally Ignited brand refresh, expanded assortment, customer-focus initiatives, and efforts to amplify leadership across hair color, hair care, and nails in 2026.
Sally Beauty Holdings (NYSE:SBH) will host a conference call and webcast on November 13, 2025 at 7:30 a.m. Central Time to discuss fourth-quarter and full-year financial results.
A press release with results will be posted before U.S. markets open on November 13, 2025, at the company investor relations site. Participants can pre-register for dial-in and PIN; a live webcast link and third-party host link will be available. A replay will be posted after 10:00 a.m. Central on November 13, 2025 and remain available through November 13, 2026.
The company also set a virtual annual meeting for January 26, 2026 at 9:00 a.m. Central with a record date of November 24, 2025.
DoorDash (NYSE:DASH) has partnered with Sally Beauty to launch a free pop-up event called 'Beauty on the Go' in New York City from September 25-27, 2025. The collaboration aims to combine Sally Beauty's professional-quality products with DoorDash's on-demand delivery capabilities.
The three-day event will feature complimentary swag bags filled with hair, nail, and lash products from brands like Sexy Hair, Sally Hansen, and Ardell. Visitors can win from over 300 high-value products through daily scratch-off prizes. The pop-up will be located in Union Square, Flatiron, and SOHO on consecutive days, with attendees receiving exclusive access to a limited-time DoorDash promotion for Sally Beauty products.
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