Sally Beauty Announces New Public Relations Agency of Record to Support Strategic Evolution
Sally Beauty (NYSE: SBH) named Creative Media Marketing (CMM PR) as its new public relations agency of record, effective Nov. 3, 2025, to lead communications and PR campaign planning.
The partnership will cover events, partnerships, media relations, and PR-led campaigns to support the retailer's Sally Ignited brand refresh, expanded assortment, customer-focus initiatives, and efforts to amplify leadership across hair color, hair care, and nails in 2026.
Sally Beauty (NYSE: SBH) ha nominato Creative Media Marketing (CMM PR) come sua nuova agenzia di pubbliche relazioni ufficiale, con effetto dal 3 novembre 2025, per guidare le comunicazioni e la pianificazione delle campagne PR.
La partnership coprirà eventi, partnership, relazioni con i media e campagne guidate dalle PR per supportare il restyling del marchio Sally Ignited, l'espansione della gamma, iniziative incentrate sul cliente e gli sforzi per amplificare la leadership nei settori colore dei capelli, cura dei capelli e unghie nel 2026.
Sally Beauty (NYSE: SBH) nombró a Creative Media Marketing (CMM PR) como su nueva agencia de relaciones públicas de referencia, con efecto a partir del 3 de noviembre de 2025, para liderar las comunicaciones y la planificación de campañas de PR.
La asociación cubrirá eventos, alianzas, relaciones con los medios y campañas impulsadas por PR para apoyar la actualización de la marca Sally Ignited, la ampliación del surtido, iniciativas centradas en el cliente y los esfuerzos para ampliar el liderazgo en color de cabello, cuidado del cabello y uñas en 2026.
Sally Beauty (NYSE: SBH)는 Creative Media Marketing (CMM PR)을 새로운 PR 대행사(주요 대행사)로 선정했으며, 2025년 11월 3일부터 효력을 발휘하여 커뮤니케이션 및 PR 캠페인 기획을 주도합니다.
파트너십은 이벤트, 파트너십, 언론 관계, PR 주도 캠페인을 포함하여 소매업체의 Sally Ignited 브랜드 리프레시, 확장된 상품 구성, 고객 중심 이니셔티브, 2026년 머리 염색, 헤어 케어, 손톱 부문의 리더십 확대를 지원하는 데 초점을 맞춥니다.
Sally Beauty (NYSE: SBH) a nommé Creative Media Marketing (CMM PR) comme sa nouvelle agence de relations publiques de référence, effective le 3 novembre 2025, pour diriger les communications et la planification des campagnes PR.
Le partenariat couvrira les événements, les partenariats, les relations avec les médias et les campagnes pilotées par les RP afin de soutenir le renouveau de la marque Sally Ignited, l'élargissement de l'assortiment, les initiatives centrées sur le client et les efforts visant à amplifier le leadership dans les domaines de la couleur des cheveux, des soins capillaires et des ongles en 2026.
Sally Beauty (NYSE: SBH) hat Creative Media Marketing (CMM PR) als neue PR-Agentur der Referenz benannt, wirksam ab dem 3. November 2025, um die Kommunikation und die Planung von PR-Kampagnen zu leiten.
Die Partnerschaft wird Veranstaltungen, Partnerschaften, Medienarbeit und PR-gesteuerte Kampagnen abdecken, um den Neustart der Marke Sally Ignited, das erweiterte Sortiment, kundenfokussierte Initiativen und Bemühungen zur Stärkung der Führungsposition in Haarfarbe, Haarpflege und Nägel im Jahr 2026 zu unterstützen.
Sally Beauty (NYSE: SBH) أعلنت تعيين Creative Media Marketing (CMM PR) كوكالتها العامة للعلاقات العامة المعتمدة، اعتباراً من 3 نوفمبر 2025، لقيادة الاتصالات وتخطيط حملات العلاقات العامة.
ستشمل الشراكة الأحداث والشراكات والعلاقات الإعلامية والحملات المدفوعة من العلاقات العامة لدعم تجديد علامة Sally Ignited، وتوسيع التشكيلة، والمبادرات التي تركز على العميل، والجهود الرامية إلى تعزيز القيادة في مجالات لون الشعر، العناية بالشعر، والأظافر في 2026.
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The specialty beauty retailer appointed Creative Media Marketing (CMM PR) to lead its communication strategy and public relations efforts.
The partnership marks an exciting new chapter as Sally Beauty continues its Sally Ignited brand refresh empowering individuals and their expression of beauty across generations. The retailer is doing this through community building, expertise through education, a curated product assortment, and accessibility to meet beauty shoppers where they are.
CMM will lead the retailer's communications strategy, inclusive of events, partnerships, media relations, and PR-led campaign planning, further amplifying Sally Beauty's leadership in quality beauty solutions across hair color, hair care, and nails.
"Sally Beauty is an iconic retail brand serving the beauty industry. With a rich legacy and a forward-thinking disruptive strategy, we are honored and excited to make an impact as their PR agency in 2026," said Carolanne Coviello, Executive Vice President of Creative Media Marketing. "Our team is energized by their creativity and commitment, and we're thrilled to collaborate on what's ahead. Together, we will build cultural relevance, drive meaningful conversations, and set the stage for a transformative year ahead."
"As Sally Beauty enters this next stage, we're excited to partner with Creative Media Marketing to bring our brand story to life in new and meaningful ways," said Chris Kobus, Chief Marketing Officer at Sally Beauty. "Together, we're redefining how we connect with consumers, showcase our innovative, exclusive brands, and reinforce our expertise in hair color, hair care, and nails."
To shop Sally Beauty's wide selection of professional-quality products, visit any Sally Beauty retail location or shop online at SallyBeauty.com.
About Sally Beauty Holdings, Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional hair color, sells and distributes professional beauty supplies globally through its Sally Beauty Supply and Beauty Systems Group businesses. Sally Beauty Supply stores offer up to 7,000 products for hair color, hair care, nails, and skin care through proprietary brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value Products®, Inspired by Nature® and Silk Elements® as well as professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl® and Babyliss Pro®. Beauty Systems Group stores, branded as Cosmo Prof® or Armstrong McCall® stores, along with its outside sales consultants, sell up to 8,000 professionally branded products including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®, Amika® and Moroccanoil®, intended for use in salons and for resale by salons to retail consumers. For more information about Sally Beauty Holdings, Inc., please visit sallybeautyholdings.com.
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SOURCE Sally Beauty
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