Sally Beauty (NYSE: SBH) officer reports sale of 15,000 shares at $16.27 avg

Rhea-AI Filing Summary

Sally Beauty Holdings executive insider activity shows a stock sale by a senior officer. On 12/01/2025, an officer of Sally Beauty Holdings, Inc. with the title SVP, CLO and CHRO reported selling 15,000 shares of common stock in an open market transaction coded as a sale. The weighted average sale price was $16.2724, with individual trades executed in a price range from $16.245 to $16.315. After this transaction, the reporting person beneficially owned 57,585 shares of Sally Beauty common stock directly. The filing notes that multiple same-way sale transactions were aggregated into a single line within a one-dollar price range, and detailed trade-by-trade pricing is available upon request.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Sherman Scott C

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, CLO and CHRO

3. Date of Earliest Transaction (Month/Day/Year)
12/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	12/01/2025		S		15,000	D	$16.2724(1)	57,585	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Reflects the weighted average sale price. The range of prices for these transactions was $16.245 to $16.315. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

	/s/ Rebecca L. Morley, Attorney-in-Fact	12/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transaction did Sally Beauty Holdings (SBH) report in this Form 4?

The Form 4 reports that a senior officer of Sally Beauty Holdings, Inc. sold 15,000 shares of the company's common stock in an open market transaction on 12/01/2025.

At what price were the 15,000 Sally Beauty (SBH) shares sold?

The filing states that the weighted average sale price for the 15,000 shares was $16.2724 per share, with individual trades executed between $16.245 and $16.315.

How many Sally Beauty (SBH) shares does the insider own after this sale?

Following the reported sale, the officer beneficially owns 57,585 shares of Sally Beauty Holdings, Inc. common stock, held directly.

Who is the reporting person in the Sally Beauty (SBH) Form 4 and what is their role?

The reporting person is an officer of Sally Beauty Holdings, Inc. serving as SVP, CLO and CHRO, indicating a senior legal and human resources leadership role.

How were the multiple Sally Beauty (SBH) trades reported in this Form 4?

The officer effected multiple same-way open market sale transactions on the same day at different prices. These trades were aggregated into a single line item because they occurred within a one-dollar price range, and the officer has undertaken to provide detailed price and share information upon request.

Is this Sally Beauty (SBH) Form 4 filed by one reporting person or a group?

The document indicates that it is a Form filed by one reporting person, not a joint or group filing.