SBH ex-CFO exercises options, sells 42,771 shares
Sally Beauty Holdings former SVP & CFO Marlo Michelle Cormier Platz reported an exercise-and-sell transaction in company stock.
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Form Type
4
Rhea-AI Filing Summary
Sally Beauty Holdings former SVP & CFO Marlo Michelle Cormier Platz reported an exercise-and-sell transaction in company stock. On June 8, 2026, she exercised employee stock options covering a total of 42,771 shares of common stock at strike prices of $11.78 and $9.09 per share, then sold the same 42,771 shares in open-market trades at a weighted average price of $12.70 per share. The sales were executed through multiple trades within a price range of $12.64 to $12.75. Following these transactions, she directly holds 138,145 shares of Sally Beauty common stock.
Insider Trade Summary
Exercise and Sale: 42,771 shares ($123K approx. pre-tax spread)
Exercise and Sale
5 txns
Insider
Platz Marlo Michelle Cormier
Role
Former SVP & CFO
Sold
42,771 shs ($543K)
Approx. gross sale proceeds
$543K
Approx. exercise cost
$420K
Approx. pre-tax spread
$123K
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Employee Stock Option (Right to Buy) | 31,024 | $0.00 | $0.00 |
| Exercise | Employee Stock Option (Right to Buy) | 11,747 | $0.00 | $0.00 |
| Exercise | Common Stock | 31,024 | $9.09 | $282K |
| Exercise | Common Stock | 11,747 | $11.78 | $138K |
| Sale | Common Stock | 42,771 | $12.70 | $543K |
Holdings After Transaction:
Employee Stock Option (Right to Buy) — 0 contracts (Direct);
Common Stock — 138,145 shares (Direct)
Footnotes (1)
- F1. Reflects the weighted average sale price. The range of prices for these transactions was $12.64 to $12.75. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.
Key Figures
Shares sold: 42,771 shares
Weighted average sale price: $12.70 per share
Price range of sales: $12.64 to $12.75
+4 more
7 metrics
Shares sold
42,771 shares
Open-market sale of common stock on June 8, 2026
Weighted average sale price
$12.70 per share
Common stock sales, price range $12.64–$12.75
Price range of sales
$12.64 to $12.75
Multiple same-way open-market trades on one day
Options exercised at $11.78
11,747 shares
Employee stock option exercise into common stock
Options exercised at $9.09
31,024 shares
Employee stock option exercise into common stock
Total shares from exercises
42,771 shares
Common shares received from option exercises
Shares held after transactions
138,145 shares
Direct ownership of common stock post-transaction
Key Terms
open-market sale, Employee Stock Option (Right to Buy), derivative security, weighted average sale price, +1 more
5 terms
open-market sale financial
"Sale in open market or private transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
Employee Stock Option (Right to Buy) financial
"security_title: Employee Stock Option (Right to Buy)"
derivative security financial
"Exercise or conversion of derivative security"
A derivative security is a financial contract whose value comes from the price or performance of something else, such as a stock, bond, commodity, or market index. For investors it acts like an insurance policy or a wager: it can be used to protect against losses, lock in prices, or amplify gains and losses, so it can change a portfolio’s risk and potential return without owning the underlying asset directly.
weighted average sale price financial
"Reflects the weighted average sale price. The range of prices"
broker-dealer financial
"through a trade order executed by a broker-dealer"
A broker-dealer is a licensed firm or individual that both executes trades on behalf of clients (acting as a broker) and buys or sells securities for its own account (acting as a dealer). Investors care because broker-dealers provide the plumbing of markets — they place orders, hold or move cash and securities, offer research or advice, and their stability and fees directly affect trade execution, costs, and the safety of client funds; think of them as a combined travel agent and taxi for your investments.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transactions did SBH former CFO Marlo Cormier Platz report?
She reported exercising employee stock options for 42,771 shares of Sally Beauty common stock and selling the same 42,771 shares in open-market transactions. These moves combined a derivative exercise with an immediate share sale on June 8, 2026.
What stock options did the SBH insider exercise in this Form 4 filing?
She exercised two employee stock option grants for 11,747 shares at a $11.78 strike price and 31,024 shares at a $9.09 strike price. Together, those exercises produced 42,771 common shares, which were then sold the same day in open-market transactions.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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