Sally Beauty holder files Rule 144 to sell 5,900 common shares

Sally Beauty Holdings, Inc. filed a notice that a shareholder plans to sell shares under Rule 144.

Accepted by SEC EDGAR 12/11/2025 - 03:31 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Sally Beauty Holdings, Inc. filed a notice that a shareholder plans to sell shares under Rule 144. The filing covers a proposed sale of 5,900 shares of common stock through UBS Financial Services Inc. on or about 12/11/2025, with an indicated aggregate market value of 92,925. The company had 97,497,664 shares of common stock outstanding at the time referenced in the notice.

The shares to be sold were acquired on 11/15/2024 through restricted stock vesting from Sally Beauty Holdings, Inc., with payment described as cash. The person signing the notice represents that they are not aware of any undisclosed material adverse information about the company’s current or prospective operations.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does this Form 144 filing for SBH disclose?

The filing discloses that a shareholder of Sally Beauty Holdings, Inc. (SBH) plans to sell 5,900 common shares under Rule 144 through UBS Financial Services Inc. on or about 12/11/2025.

How many Sally Beauty (SBH) shares are involved in this planned Rule 144 sale?

The notice covers a proposed sale of 5,900 shares of SBH common stock, with an indicated aggregate market value of 92,925 at the time of the filing.

How does the planned SBH share sale compare to total shares outstanding?

The notice states that 97,497,664 shares of common stock were outstanding, providing context for the planned sale of 5,900 shares.

How were the SBH shares being sold under Rule 144 originally acquired?

The 5,900 SBH common shares were acquired on 11/15/2024 via restricted stock vesting from Sally Beauty Holdings, Inc., with the nature of payment described as cash.

Which broker is handling the planned SBH Rule 144 sale?

The notice lists UBS Financial Services Inc., located at 1000 Harbor Blvd, Weehawken, NJ, as the broker for the planned sale of 5,900 SBH common shares on the NYSE.

What representation does the selling shareholder make in this SBH Form 144?

The person for whose account the SBH securities are to be sold represents that they do not know of any material adverse information about the issuer’s current or prospective operations that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001850971
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Sally Beauty Holdings, Inc
SEC File Number	001-33145
Address of Issuer	3001 Colorado Blvd Denton TEXAS 76210
Phone	(800) 777-5706
Name of Person for Whose Account the Securities are To Be Sold	Kim McIntosh
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc 1000 Harbor Blvd 3rd Floor Weehawken NJ 07086	5900	92925	97497664	12/11/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	11/15/2024	Rest Stk Vesting	Sally Beauty Holdings, Inc			5900	11/15/2024	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	12/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/Mijo Suric, for UBS Financial Services Inc, as attorney-in-fact for Kim McIntosh
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)