Sally Beauty executive sells 5,900 shares at $15.71 average

Sally Beauty Holdings, Inc. reported an insider share sale by one of its senior executives.

Rhea-AI Filing Summary

Sally Beauty Holdings, Inc. reported an insider share sale by one of its senior executives. The reporting person, an officer serving as GVP, Controller & CAO, sold 5,900 shares of Sally Beauty common stock on 12/11/2025. The sale was coded as an open-market sale and was executed at a weighted average price of $15.7116 per share, with individual trade prices ranging from $15.655 to $15.79.

After this transaction, the officer continued to beneficially own 21,295 shares of Sally Beauty common stock, held directly. The trades were executed through a broker-dealer using multiple same-way open-market orders, and the officer undertook to provide detailed price breakdowns upon request to regulators, the company, or shareholders.

Insider Trade Summary

Net Seller: 5,900 shares

Net Sell 1 txn

Insider McIntosh Kim

Role GVP, CONTROLLER & CAO

Sold 5,900 shs ($93K)

Type	Security	Shares	Price	Value
Sale	Common Stock	5,900	$15.7116	$93K

Holdings After Transaction: Common Stock — 21,295 shares (Direct)

Footnotes (1)

1. F1. Reflects the weighted average sale price. The range of prices for these transactions was $15.655 to $15.79. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Sally Beauty Holdings (SBH) report?

Sally Beauty Holdings reported that a senior officer sold 5,900 shares of its common stock in an open-market transaction on 12/11/2025.

Who is the insider involved in this SBH Form 4 filing and what is their role?

The reporting person is an officer of Sally Beauty Holdings serving as GVP, Controller & CAO, indicating a senior finance and accounting leadership role.

At what price were the Sally Beauty (SBH) shares sold in this transaction?

The 5,900 shares were sold at a weighted average price of $15.7116 per share, with individual sale prices ranging from $15.655 to $15.79.

How many Sally Beauty (SBH) shares does the insider own after the sale?

Following the reported sale, the officer beneficially owned 21,295 shares of Sally Beauty common stock, held in direct ownership.

How were the SBH insider trades executed on 12/11/2025?

The filing states the officer executed multiple same-way open market sale transactions on the same day through a broker-dealer, all reported as one line within a one-dollar price range.

Does the SBH insider provide details on individual sale prices?

Yes. The officer undertook to provide, upon request to the SEC staff, the issuer, or a shareholder, full information on the number of shares sold at each separate price within the reported range.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 12/12/2025 - 05:30 PM EST Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

McIntosh Kim

(Last) (First) (Middle)

C/O SALLY BEAUTY HOLDINGS, INC.

3001 COLORADO BOULEVARD

(Street)

DENTON TX 76210

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Sally Beauty Holdings, Inc. [ SBH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	GVP, CONTROLLER & CAO

3. Date of Earliest Transaction (Month/Day/Year)
12/11/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	12/11/2025		S		5,900	D	$15.7116(1)	21,295	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Reflects the weighted average sale price. The range of prices for these transactions was $15.655 to $15.79. The reporting person effected multiple same-way open market sale transactions on the same day at different prices through a trade order executed by a broker-dealer. The reporting person has reported on a single line all such transactions that occurred within a one-dollar price range. The reporting person hereby undertakes to provide, upon request by the Securities and Exchange Commission staff, the issuer or a shareholder of the issuer, full information regarding the number of shares sold at each separate price.

	/s/ Rebecca L. Morley, Attorney-in-Fact	12/12/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.