Sally Beauty Holdings Rule 144 sale of 15,000 shares filed

A holder of Sally Beauty Holdings common stock filed a notice to sell 15,000 shares under Rule 144 through UBS Financial Services Inc., with an approximate sale date of December 1, 2025 on the NYSE.

Rhea-AI Filing Summary

A holder of Sally Beauty Holdings common stock filed a notice to sell 15,000 shares under Rule 144 through UBS Financial Services Inc., with an approximate sale date of December 1, 2025 on the NYSE.

The filing lists an aggregate market value of $244,050 for these shares and notes that 97,497,664 common shares are outstanding. The seller acquired the stock mainly through restricted stock awards and restricted stock unit vesting between September 2021 and November 2022, with cash listed as the form of payment at vesting.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for SBH disclose?

The Form 144 discloses that a holder of Sally Beauty Holdings (SBH) common stock intends to sell 15,000 shares of common stock under Rule 144 through UBS Financial Services Inc., with trading expected on the NYSE.

How many Sally Beauty Holdings (SBH) shares are planned to be sold and at what value?

The notice covers a planned sale of 15,000 common shares of Sally Beauty Holdings with an indicated aggregate market value of $244,050.

On which exchange will the SBH shares in this Form 144 be sold?

The filing states that the 15,000 common shares of Sally Beauty Holdings are to be sold on the NYSE.

Who is the broker for the SBH Rule 144 share sale?

The broker named for this planned sale of 15,000 SBH common shares is UBS Financial Services Inc., 1000 Harbor Blvd, 3rd Floor, Weehawken, NJ 07086.

How many Sally Beauty Holdings (SBH) shares are outstanding according to this notice?

The Form 144 lists 97,497,664 common shares of Sally Beauty Holdings as outstanding at the time of the filing.

How were the SBH shares in this Form 144 acquired?

The shares were acquired through restricted stock awards and restricted stock unit vesting from Sally Beauty Holdings in 2021 and 2022, with cash shown as the nature of payment at vesting.

What representation does the seller make in the SBH Form 144?

The person for whose account the securities are to be sold represents that they do not know any material adverse information about the issuer's current or prospective operations that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 12/01/2025 - 04:25 PM EST Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001718810
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Sally Beauty Holdings
SEC File Number	001-33145
Address of Issuer	3001 Colorado Blvd Denton TEXAS 76210
Phone	8007775706
Name of Person for Whose Account the Securities are To Be Sold	Scott C. Sherman
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	UBS Financial Services Inc 1000 Harbor Blvd 3rd Floor Weehawken NJ 07086	15000	244050	97497664	12/01/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	09/30/2021	Rest Stk Award Vest	Sally Beauty Holdings			2064	09/30/2021	Cash
Common	11/15/2021	Rest Stk Award Vest	Sally Beauty Holdings			2249	11/15/2021	Cash
Common	11/15/2021	Rest Stk Unit Vest	Sally Beauty Holdings			4119	11/15/2021	Cash
Common	11/15/2022	Rest Stk Award Vest	Sally Beauty Holdings			2249	11/15/2022	Cash
Common	11/15/2022	Rest Stk Unit Vest	Sally Beauty Holdings			4119	11/15/2022	Cash
Common	11/15/2022	Rest Stk Unit Vest	Sally Beauty Holdings			200	11/15/2022	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Nothing to Report

144: Remarks and Signature

Remarks
Date of Notice	12/01/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/JOSEPH CASSIDY, for UBS Financial Services Inc, as attorney-in-fact for Scott C. Sherman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)