Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) released its 2025 AI Intelligence Report on Dec 8, 2025, presenting third-party measurements of generative AI adoption, engagement, and influence.

Key findings include AI assistant reach of 36% desktop and 24% mobile, >30% of desktop Google searches showing an AI Overview (up from 23% in Apr 2025), 63% of hotel bookers visited an AI platform before booking, and AI-related social content drove > 64 million engagements in 2025. The report combines Comscore’s person-based panel and privacy-compliant behavioral data to benchmark GenAI usage across assistants, design, audio, education, and more.

Comscore (NASDAQ: SCOR) announced a partnership with Polaris I/O to integrate Comscore audience measurement and research into the Polaris I/O MarketView solution.

The integration automates audience insights and validated contact data to help media sales teams accelerate prospecting, pitching, and account growth across local and enterprise markets. The automated workflow is currently in beta with a handful of mutual clients and is expected to be made available more broadly in 2026.

Comscore (Nasdaq: SCOR) reported third-quarter 2025 results for the period ended September 30, 2025. Revenue was $88.9 million, up 0.5% year‑over‑year, driven by 20% growth in cross‑platform solutions and double‑digit growth in local TV. Net income was $0.5 million versus a net loss of $60.6 million in Q3 2024 (prior year included a $63.0 million goodwill impairment). Adjusted EBITDA was $11.0 million (12.4% margin), versus $12.4 million (14.0%) in Q3 2024. Cash and restricted cash totaled $29.9 million and senior secured term loan principal was $44.7 million as of September 30, 2025. Management announced a proposed recapitalization to exchange outstanding preferred stock (carrying >$18 million annual dividends) for common stock and new non‑dividend preferred stock and revised full‑year revenue guidance to be roughly flat with prior year.

Comscore (SCOR) released its 2025 State of Streaming report on Oct 29, 2025, showing rapid growth in ad-supported streaming and FAST channels.

Key findings: total hours on major free ad-supported services grew 43% YoY; Netflix saw 45% of household viewing hours on its ad-supported tier vs 34% in 2024; connected TV reached 96.4M households (+849,000 YoY); total streaming time rose to 13.9B hours (+6% YoY). Report highlights FAST emergence and broad monthly reach of free YouTube content.

Comscore (Nasdaq: SCOR) said it will hold a conference call to discuss third quarter 2025 financial results for the period ended September 30, 2025. The call is scheduled for Tuesday, November 4, 2025 at 5:00 p.m. ET and will be available via live webcast and telephone.

Telephone participants must register in advance to receive a dial-in number and unique PIN. A replay will be available via webcast after the call at the company's investor events page.

Comscore (NASDAQ:SCOR) and TiVo announced a strategic partnership to integrate TiVo’s enriched program metadata into Comscore’s cross-platform audience measurement.

The integration aims to unify content identification across linear TV, CTV, FAST, streaming, and digital, reduce double-counting, decrease missed impressions and makegoods, speed operations, and provide transparent, auditable inputs for Comscore’s MRC‑accredited services. TiVo metadata is expected to improve program identification and coverage. The integration is scheduled to go live on October 27, 2025. The release includes customary forward-looking caution noting risks such as changes to partnership terms, integration delays, and the possibility that expected benefits may not be realized.

Comscore (Nasdaq: SCOR) has announced a significant recapitalization transaction with its preferred stockholders Charter Communications, Liberty Broadband Corporation, and Cerberus Capital Management. The deal involves exchanging $80.0 million of existing liquidation preference for common stock at $8.11 per share (48% premium to 90-day VWAP) and $183.7 million for new Series C preferred stock at $14.50 per share.

Key benefits include eliminating the $18.0 million annual dividend burden and a $47.0 million special dividend right. The transaction will reduce board size from 10 to 7 members and decrease preferred stockholders' director designation rights. The deal requires stockholder approval and is expected to close in December 2025, resulting in the issuance of approximately 22.5 million shares, representing 81.8% of post-closing common shares on an as-converted basis.

Comscore (NASDAQ: SCOR) has launched The Scoreboard, a new interactive platform that visualizes consumer behavior trends across multiple media platforms. Published monthly, this tool leverages Comscore's cross-platform data from TV, digital, social, and theatrical sources to create accessible insights through interactive modules.

The platform features both permanent monthly modules like Box Office and Content & Conversation, as well as dynamic modules such as Trendline that highlight emerging consumer behavior patterns. Key features include tracking local TV viewership trends and correlating social media engagement with streaming platform usage.

Led by CMO Jackelyn Keller, this initiative aims to transform complex consumer data into actionable insights for both global brands and local businesses through Comscore's CustomIQ solutions.

Comscore (Nasdaq: SCOR) has released new data revealing a significant shift in AI tool usage patterns, with mobile adoption surging as desktop usage declines. Mobile reach increased 5.3% to 73.4M users in the past three months, while PC usage dropped 11.1%.

The study, based on Comscore's AI tool tracking across 117 platforms, shows mobile AI adoption grew 82% from November 2024 to June 2025. Leading mobile growth were Microsoft Copilot (+175%), Google Gemini (+68%), and OpenAI ChatGPT (+17.9%). Notable findings include 85% user loyalty to single platforms, with OpenAI showing strongest user retention.