Comscore Appoints Industry Change-Maker Frank Friedman to Lead Next Era of Measurement Transformation

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has appointed Frank Friedman as Chief Data and Analytics Officer and Head of Measurement. Friedman, who previously worked at The E.W. Scripps Company and Publicis Groupe, brings extensive experience in agency, research, publishing, and client leadership. In his new role, he will oversee data governance, drive currency adoption efforts, and develop customized measurement solutions.

During his tenure at E.W. Scripps, Friedman notably negotiated the company's first agreement with Comscore and advocated for consolidating data organization across National and Local divisions. He has held board positions with industry organizations including the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM), and Video Advertising Bureau (VAB).

This appointment follows the recent hiring of Jackelyn Keller as Chief Marketing Officer, highlighting Comscore's strategic focus on comprehensive omnichannel measurement and programmatic solutions.

Positive

• Strategic executive appointment strengthening measurement and analytics capabilities
• New hire brings proven track record in implementing data-driven strategies
• Demonstrates commitment to expanding currency adoption efforts
• Shows continued execution of leadership team enhancement strategy

Negative

• None.

RESTON, Va., Jan. 22, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of industry change-maker and strategic operator, Frank Friedman, as its Chief Data and Analytics Officer and Head of Measurement.

With a career spanning agency, research, publishing, and client leadership, Friedman will oversee the company’s data governance, drive currency adoption efforts, and develop tailored measurement playbooks for a variety of customers, where one size does not fit all.

In his former role at The E.W. Scripps Company, he challenged the status quo in measurement and negotiated its first agreement with Comscore. He advocated for the consolidation of data organization into a single holistic group for both National and Local divisions, and worked at Publicis Groupe on improving efficiencies in planning and buying.

“I am delighted to welcome Frank Friedman to the executive team at Comscore as we navigate the next frontier of measurement for our customers and the industry more broadly,” said Jon Carpenter, Comscore Chief Executive Officer. “Frank has consistently been at the forefront of challenging convention and implementing disciplined strategies to drive change, and we are excited to bring his perspective to our organization during this stage of our transformation.”

Committed to advancing data analytics, rigorous measurement governance, and fostering collaboration, Friedman has also held pivotal board and committee positions with industry bodies and key organizations including the Media Rating Council (MRC), Coalition for Innovative Media Measurement (CIMM) and Video Advertising Bureau (VAB).

“I’ve been a cheerleader for change from every side of the ecosystem to help solve the industry’s toughest challenges. In previous roles, I leveraged the power of data to disrupt and drive growth, now in joining Comscore, I’m thrilled to shape the next era of what is possible in omnichannel measurement at such a pivotal moment for the ecosystem,” said Frank Friedman, Comscore Chief Data and Analytics Officer and Head of Measurement.

The announcement follows the appointment earlier this month of digital and programmatic expert Jackelyn Keller as Comscore’s Chief Marketing Officer, reinforcing the company’s focus on measuring the consumer across all touchpoints and solving for a future underpinned by digital tech and programmatic pipes. 

About Comscore 
Comscore (NASDAQ: SCOR) is a global, trusted partner for planning, transacting, and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.  

Media
Marie Scoutas
Comscore, Inc.
press@comscore.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8ec0bfe0-7fdf-4cb2-adbc-e25670a746d8

FAQ

Who is the new Chief Data and Analytics Officer at Comscore (SCOR)?

Frank Friedman has been appointed as Comscore's Chief Data and Analytics Officer and Head of Measurement in January 2024.

What are Frank Friedman's main responsibilities at Comscore (SCOR)?

Friedman will oversee data governance, drive currency adoption efforts, and develop tailored measurement playbooks for customers.

What is Frank Friedman's previous experience before joining Comscore (SCOR)?

Friedman previously worked at The E.W. Scripps Company and Publicis Groupe, with experience in agency, research, publishing, and client leadership roles.

How does this appointment align with Comscore's (SCOR) strategic direction?

The appointment aligns with Comscore's focus on measuring consumer behavior across all touchpoints and developing solutions for digital tech and programmatic advertising.

What recent executive changes has Comscore (SCOR) made?

Comscore has appointed Frank Friedman as Chief Data and Analytics Officer and Jackelyn Keller as Chief Marketing Officer.