Comscore Awarded Media Rating Council (MRC) Accreditation for Demographic “Households With” Metrics in National and Local TV Measurement, Reinforcing Leadership in Big Data TV Ratings
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Comscore (NASDAQ: SCOR) has received Media Rating Council (MRC) accreditation for its household-level TV measurement, specifically for household, age and gender 'households with' metrics in both national and local TV Time-Based Grid reports. This achievement builds upon their previous MRC accreditation from last year, making Comscore the first provider using big data to be accredited for both local and national TV measurement.
The company maintains its unique position as the only measurement service with MRC accreditation across all 210 local markets using big data device tuning measurement. The accreditation process involved a comprehensive independent audit overseen by the MRC's Board of Directors, validating Comscore's methodologies and processes meet established industry standards for transparency and accountability in measurement.
Positive
- First provider to receive MRC accreditation for big data-based TV measurement in both local and national markets
- Only measurement service with MRC accreditation in all 210 local markets
- Expanded accreditation scope to include household, age and gender demographics
Negative
- Accreditation to specific metrics (household, age and gender 'households with' data only)
News Market Reaction
On the day this news was published, SCOR declined 1.68%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Comscore is accredited by the MRC in all 210 local markets and national TV, based on big data device tuning measurement
RESTON, Va., April 08, 2025 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been awarded accreditation by the Media Rating Council (MRC) for its household-level TV measurement. This accreditation covers Comscore’s national and local TV Time-Based Grid reports; specifically only household, age and gender “households with” metrics.
The announcement builds on the MRC accreditation Comscore was awarded last year, that made Comscore the first industry provider leveraging big data to earn accreditation for both local and national TV Time Based Grid reports for Total Household Rating and Average Audience estimates.
Comscore remains the only measurement service to be accredited by the MRC in all 210 local markets based on big data device tuning measurement.
MRC accreditation of Comscore’s households with age and gender demographics further signifies that our industry-leading methodologies and rigorous processes meet the marketplace’s established standards designed to ensure transparency and accountability in measurement.
"This MRC accreditation reinforces Comscore’s leadership in big-data measurement and sets us apart in today’s evolving multi-currency TV landscape," said Jon Carpenter, Chief Executive Officer, Comscore. "By leveraging big data from the local level up, we’re delivering a unified, scalable measurement system that provides advertisers and broadcasters with consistent, geographically precise insights that they can rely on to run their business.”
Comscore TV’s accreditation was the culmination of a comprehensive and detailed process that included an independent audit conducted by the MRC’s engaged CPA firm, with the oversight and eventual approval of the MRC’s Board of Directors.
“We greatly appreciate the continued efforts and commitment by Comscore in the MRC accreditation process and congratulate Comscore on achieving accreditation of its household, age and gender ‘households with’ data,” said George Ivie CEO and Executive Director of the MRC. “This recognition signifies this National and Local data adheres to MRC Standards and we look forward to our continued work with Comscore to expand the scope of accredited metrics.”
The Media Rating Council is a non-profit industry association established in 1963 comprised of leading television, radio, print and digital media companies, as well as advertisers, advertising agencies and trade associations, whose goal is to ensure measurement services that are valid,
reliable and effective.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multi-screen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
Media:
Marie Scoutas
Comscore, Inc.
press@comscore.com
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