Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has announced an expanded data agreement with Omnicom Group (NYSE: OMC) to enhance e-commerce and audience analytics. This collaboration will provide Omnicom's Omni marketing system with privacy-safe behavioral data, improving targeted advertising effectiveness. As the first holding company accessing this data, Omnicom aims for a unified consumer view across marketing channels, promoting precise engagement strategies. Comscore's integration enhances its Activation suite, delivering actionable insights across all platforms, including Connected TV.

Comscore (Nasdaq: SCOR) reported viewer engagement rankings for broadcast and cable television for the week ending February 14, 2021. The data revealed that feelgood movies dominated cable rankings, with Hallmark and Lifetime leading offerings for Valentine's Day. Crime dramas also captured significant engagement in the broadcast category, occupying nearly half of the top spots. The Stickiness Index, which measures viewer engagement, highlighted the most engaging primetime telecasts across networks, demonstrating Comscore's expertise in analyzing television viewership data.

Comscore (NASDAQ: SCOR) has announced the expansion of its Predictive Audiences capabilities into additional European markets, enhancing its cookie-free targeting solutions. This new functionality allows advertisers to access granular consumer behaviors through B2B data while remaining GDPR-friendly. The update includes demographic targeting for the UK, France, Germany, Spain, and Italy. Additionally, a partnership with Eyeota will introduce cookie-free B2B audiences, further enriching Comscore's data offerings. This initiative aims to provide advertisers with accurate audience targeting in a rapidly changing programmatic environment.

Comscore (Nasdaq: SCOR) has entered a multi-year agreement with DECAL, a new home entertainment distribution company, to provide its OnDemand Essentials® video-on-demand (VOD) measurement services. This partnership coincides with the digital release of the film Supernova. Comscore's VOD measurement will aid DECAL in understanding viewership trends, especially amid the rise in VOD consumption during the pandemic.

Comscore (Nasdaq: SCOR) has been granted a new patent by the US Patent and Trademark Office for its innovative method of analyzing the effectiveness of video advertisements, specifically for Connected TV (CTV) and over-the-top (OTT) platforms. This patent, US Pat. No. 10,929,871, allows marketers to correlate ad exposure with subsequent content viewing, enhancing the efficiency of advertising spend. Comscore's ongoing commitment to innovation is highlighted by its recent patents, which bolster its position in cross-platform measurement for media.

Comscore (NASDAQ: SCOR) announced an expansion of its partnership with dentsu Media, incorporating dentsu's M1 advanced audiences platform into their local market agreement. The integration will add over 10 million households to Comscore's measurement footprint, enhancing audience-based data transactions for local investments in 2021. This collaboration aims to leverage Comscore's cross-platform measurement capabilities to drive growth in media planning and evaluation. Comscore has seen double-digit year-over-year growth in new business since 2017, indicating a strong market position.

Comscore (NASDAQ: SCOR) has secured a new agreement with LightQuest Media, Inc. to provide advanced audience insights via its TV Essentials (TVE) solution. This partnership will enable LightQuest Media and its client, Victory Channel, to utilize Comscore's detailed viewer data to enhance advertising strategies for Christian media ministries. Comscore continues to establish its position as a leader in advanced audience measurement, leveraging over a decade of experience in tracking television viewership across millions of households.

Comscore (Nasdaq: SCOR) announced the top television programs for viewer engagement for the week ending February 7, 2021. WWE's 'Monday Night Raw' secured a top 5 position, demonstrating strong viewer interest. Spanish-language and reality shows continued to captivate audiences, dominating the ratings in both broadcast and cable categories. The Stickiness Index, powered by Comscore's TV Essentials, measures viewer engagement, indicating how well audiences are retained during telecasts. Comscore remains a key player in measuring television viewership data, enhancing targeted advertising strategies.

Comscore (NASDAQ: SCOR) has partnered with MediaMath to launch a cutting-edge contextual targeting solution across connected TV (CTV), mobile, and desktop platforms in Latin America. This collaboration ensures brand safety and privacy by offering cookie-free demographic targeting, particularly in Brazil and Mexico. The technology utilizes frame-by-frame visual recognition and audio processing for precise content categorization, enabling advertisers to reach their target audiences effectively. This initiative reflects Comscore's ongoing commitment to innovate in the evolving media landscape.