Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) announced the top television programs for viewer engagement for the week ending February 7, 2021. WWE's 'Monday Night Raw' secured a top 5 position, demonstrating strong viewer interest. Spanish-language and reality shows continued to captivate audiences, dominating the ratings in both broadcast and cable categories. The Stickiness Index, powered by Comscore's TV Essentials, measures viewer engagement, indicating how well audiences are retained during telecasts. Comscore remains a key player in measuring television viewership data, enhancing targeted advertising strategies.

Comscore (NASDAQ: SCOR) has partnered with MediaMath to launch a cutting-edge contextual targeting solution across connected TV (CTV), mobile, and desktop platforms in Latin America. This collaboration ensures brand safety and privacy by offering cookie-free demographic targeting, particularly in Brazil and Mexico. The technology utilizes frame-by-frame visual recognition and audio processing for precise content categorization, enabling advertisers to reach their target audiences effectively. This initiative reflects Comscore's ongoing commitment to innovate in the evolving media landscape.

Comscore (Nasdaq: SCOR) announced a multi-year agreement with SHINEZ.io to provide advanced digital audience measurement through Comscore Media Metrix® Multi-Platform. This partnership aims to enhance audience insights and advertising relevance, adapting to changing media consumption trends due to COVID-19. Comscore's platform offers detailed analytics on audience behavior across all devices, empowering SHINEZ.io to support content creators effectively.

Comscore (NASDAQ: SCOR) has entered into an agreement with JOY-CPW, Inc. to provide its local TV measurement currency for the show 'Game Time with Boomer Esiason' across all 210 Comscore Television Markets. This partnership will deliver critical viewing insights for the show, which features high-profile sports personalities and airs nationwide. Comscore's advanced audience measurement capabilities will enable more effective targeting and revenue maximization for advertisers and media companies, enhancing overall media planning and evaluation.

Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending January 31, 2021. Spanish-language programming dominated broadcast TV, with 'Todo por mi hija' topping the list. For cable, reality TV remained popular, led by 'Snowkissed' on Hallmark. The Stickiness Index measures viewer engagement, indicating the percentage of telecasts watched. Comscore's extensive experience allows media companies to optimize audience targeting and revenue.

Comscore (Nasdaq: SCOR) announced a renewal agreement with Ellis Communications' KDOC-TV in Los Angeles on February 10, 2021. This agreement allows KDOC-TV to continue using Comscore’s local TV measurement services, which cover millions of households. KDOC-TV's President highlighted the importance of reliable measurement for understanding viewership and collaborating with advertisers. Comscore, with over a decade of experience, noted that this partnership underscores the value of its data in making informed programming and sales decisions.

Comscore (NASDAQ: SCOR) and Hive analyzed marketing strategies during Super Bowl LV, revealing key insights about brand engagement and advertising trends. A notable 56% of national ad minutes were secured by returning advertisers, with consumer goods dominating at 31% share. Financial services advertisers increased their airtime from 8% to 14%, while automotive advertisers saw a decline to 16%. Importantly, fewer new product announcements were made, dropping to 29%. The research highlighted that sponsors gained significant screen time, with brands collectively earning 70 minutes of exposure, boosting visibility amidst reduced fan attendance.

Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will participate in a panel at The California Cable and Telecommunications Association's 2021 Winter Board Meeting on February 10, 2021, at 10:15 AM PT. The discussion will focus on COVID-19's impact on media consumption and how distributors are adapting. Hinnant emphasizes the need for robust audience measurement in a rapidly changing media landscape. For more details or registration, visit the event homepage.

Comscore (Nasdaq: SCOR) reported its latest viewer engagement data for the week ending January 24, 2021, highlighting that procedural and crime dramas dominated the broadcast charts. The top telecast was 'Todo por mi hija' with a Stickiness Index of 162, while '90 Day Fiancé' led the cable segment at 149. The Stickiness Index measures viewer engagement by averaging the percentage of each telecast's viewership compared to all similar primetime shows. Comscore continues to lead in television viewing metrics, providing valuable data for media stakeholders.