Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (Nasdaq: SCOR) announced a multi-year agreement to become the first third-party national TV measurement provider for The Filipino Channel (TFC), a flagship channel of ABS-CBN International. This partnership will enhance TFC's ability to measure audience behavior, aiding in programming analysis and ad sales. The agreement highlights Comscore's reputation in TV audience measurement, leveraging advanced audience insights to optimize revenue strategies for media companies.
Comscore reported preliminary financial results for Q4 and FY 2020, revealing a Q4 revenue of $90.0 million, down from $95.2 million in Q4 2019. The net loss improved to $(13.2) million or $(0.18) per share compared to a loss of $(21.4) million or $(0.31) per share a year earlier. For FY 2020, revenue totaled $356.0 million, down from $388.6 million in 2019, with a net loss of $(47.9) million. Adjusted EBITDA increased to $32.3 million, significantly up from $6.2 million in 2019. The company plans to hold a conference call on March 10, 2021.
Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending February 21, 2021. Spanish-language programming dominated, claiming 4 of the top 5 broadcast spots, while Tyler Perry's shows featured prominently on cable. Among broadcast shows, 'Enamorándonos' led with a Stickiness Index of 152, followed by 'Premio Lo Nuestro 2021' and 'Vencer el desamor.' On cable, 'The Curse of Oak Island' topped the chart with a Stickiness Index of 145, alongside notable entries from Tyler Perry's productions.
Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will speak at the 2021 OTT.X Spring Summit on March 10 at 2pm ET. Her session, titled 'Navigating OTT & CTV Consumption Trends to Reach Key Audiences,' will address the latest trends in OTT and CTV consumption, privacy challenges, and effective advertiser strategies. Hinnant emphasized the necessity for content owners to understand viewing behaviors across platforms to effectively reach audiences. Visit OTT.X Summit for more details.
Comscore (NASDAQ: SCOR) has announced an expanded data agreement with Omnicom Group (NYSE: OMC) to enhance e-commerce and audience analytics. This collaboration will provide Omnicom's Omni marketing system with privacy-safe behavioral data, improving targeted advertising effectiveness. As the first holding company accessing this data, Omnicom aims for a unified consumer view across marketing channels, promoting precise engagement strategies. Comscore's integration enhances its Activation suite, delivering actionable insights across all platforms, including Connected TV.
Comscore (Nasdaq: SCOR) reported viewer engagement rankings for broadcast and cable television for the week ending February 14, 2021. The data revealed that feelgood movies dominated cable rankings, with Hallmark and Lifetime leading offerings for Valentine's Day. Crime dramas also captured significant engagement in the broadcast category, occupying nearly half of the top spots. The Stickiness Index, which measures viewer engagement, highlighted the most engaging primetime telecasts across networks, demonstrating Comscore's expertise in analyzing television viewership data.
Comscore (NASDAQ: SCOR) has announced the expansion of its Predictive Audiences capabilities into additional European markets, enhancing its cookie-free targeting solutions. This new functionality allows advertisers to access granular consumer behaviors through B2B data while remaining GDPR-friendly. The update includes demographic targeting for the UK, France, Germany, Spain, and Italy. Additionally, a partnership with Eyeota will introduce cookie-free B2B audiences, further enriching Comscore's data offerings. This initiative aims to provide advertisers with accurate audience targeting in a rapidly changing programmatic environment.
Comscore (Nasdaq: SCOR) has entered a multi-year agreement with DECAL, a new home entertainment distribution company, to provide its OnDemand Essentials® video-on-demand (VOD) measurement services. This partnership coincides with the digital release of the film Supernova. Comscore's VOD measurement will aid DECAL in understanding viewership trends, especially amid the rise in VOD consumption during the pandemic.
Comscore (Nasdaq: SCOR) has been granted a new patent by the US Patent and Trademark Office for its innovative method of analyzing the effectiveness of video advertisements, specifically for Connected TV (CTV) and over-the-top (OTT) platforms. This patent, US Pat. No. 10,929,871, allows marketers to correlate ad exposure with subsequent content viewing, enhancing the efficiency of advertising spend. Comscore's ongoing commitment to innovation is highlighted by its recent patents, which bolster its position in cross-platform measurement for media.
Comscore (NASDAQ: SCOR) announced an expansion of its partnership with dentsu Media, incorporating dentsu's M1 advanced audiences platform into their local market agreement. The integration will add over 10 million households to Comscore's measurement footprint, enhancing audience-based data transactions for local investments in 2021. This collaboration aims to leverage Comscore's cross-platform measurement capabilities to drive growth in media planning and evaluation. Comscore has seen double-digit year-over-year growth in new business since 2017, indicating a strong market position.
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