Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore, Inc. (Nasdaq: SCOR) announced the successful closing of investment transactions with Charter Communications, Qurate Retail, and Cerberus Capital Management on March 10, 2021. The investments involved cash in exchange for convertible preferred stock. The proceeds were utilized to repay Comscore's senior secured convertible notes and a foreign secured term note. Financial advisory was provided by Goldman Sachs & Co. LLC and Evercore, with various legal counsels involved. Further details will be shared in an upcoming Form 8-K filing with the SEC.
Comscore (SCOR) reported its Q4 2020 and full-year results, revealing a quarterly revenue of $90.0 million, down from $95.2 million year-over-year. The net loss shrank to $13.2 million ($0.18 per share) versus $21.4 million ($0.31 per share) in Q4 2019. For 2020, total revenue fell to $356.0 million from $388.6 million in 2019, while the net loss also reduced significantly to $47.9 million ($0.67 per share) from $339.0 million ($5.33 per share) in the prior year. The company focuses on improving its digital revenue, with expectations for 2021 revenue growth of 3-5%.
Comscore, Inc. (Nasdaq: SCOR) announced the results of its special stockholder meeting held on March 9, 2021, where stockholders approved the issuance of convertible preferred stock to Charter Communications, Qurate Retail, and a Cerberus Capital Management affiliate. This approval is expected to facilitate an improved capital structure and extinguish senior secured notes. The closing of these transactions is anticipated on or around March 10, 2021. CEO Bill Livek expressed satisfaction with the outcome, which will provide flexibility for future investments.
Comscore (NASDAQ: SCOR) announced a partnership with Hive to integrate AI-powered datasets into its product portfolio, enhancing its offerings for media measurement. The first product to emerge from this collaboration is an improved Comscore Branded Content®, which features cross-platform measurement, competitive intelligence, scalable customization, and real-time data updates. This partnership aims to bolster Comscore's innovation in the media ecosystem, promising better insights for clients and elevating measurement standards.
Comscore (Nasdaq: SCOR) announced a multi-year agreement to become the first third-party national TV measurement provider for The Filipino Channel (TFC), a flagship channel of ABS-CBN International. This partnership will enhance TFC's ability to measure audience behavior, aiding in programming analysis and ad sales. The agreement highlights Comscore's reputation in TV audience measurement, leveraging advanced audience insights to optimize revenue strategies for media companies.
Comscore reported preliminary financial results for Q4 and FY 2020, revealing a Q4 revenue of $90.0 million, down from $95.2 million in Q4 2019. The net loss improved to $(13.2) million or $(0.18) per share compared to a loss of $(21.4) million or $(0.31) per share a year earlier. For FY 2020, revenue totaled $356.0 million, down from $388.6 million in 2019, with a net loss of $(47.9) million. Adjusted EBITDA increased to $32.3 million, significantly up from $6.2 million in 2019. The company plans to hold a conference call on March 10, 2021.
Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending February 21, 2021. Spanish-language programming dominated, claiming 4 of the top 5 broadcast spots, while Tyler Perry's shows featured prominently on cable. Among broadcast shows, 'Enamorándonos' led with a Stickiness Index of 152, followed by 'Premio Lo Nuestro 2021' and 'Vencer el desamor.' On cable, 'The Curse of Oak Island' topped the chart with a Stickiness Index of 145, alongside notable entries from Tyler Perry's productions.
Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will speak at the 2021 OTT.X Spring Summit on March 10 at 2pm ET. Her session, titled 'Navigating OTT & CTV Consumption Trends to Reach Key Audiences,' will address the latest trends in OTT and CTV consumption, privacy challenges, and effective advertiser strategies. Hinnant emphasized the necessity for content owners to understand viewing behaviors across platforms to effectively reach audiences. Visit OTT.X Summit for more details.
Comscore (NASDAQ: SCOR) has announced an expanded data agreement with Omnicom Group (NYSE: OMC) to enhance e-commerce and audience analytics. This collaboration will provide Omnicom's Omni marketing system with privacy-safe behavioral data, improving targeted advertising effectiveness. As the first holding company accessing this data, Omnicom aims for a unified consumer view across marketing channels, promoting precise engagement strategies. Comscore's integration enhances its Activation suite, delivering actionable insights across all platforms, including Connected TV.
Comscore (Nasdaq: SCOR) reported viewer engagement rankings for broadcast and cable television for the week ending February 14, 2021. The data revealed that feelgood movies dominated cable rankings, with Hallmark and Lifetime leading offerings for Valentine's Day. Crime dramas also captured significant engagement in the broadcast category, occupying nearly half of the top spots. The Stickiness Index, which measures viewer engagement, highlighted the most engaging primetime telecasts across networks, demonstrating Comscore's expertise in analyzing television viewership data.