Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending January 17, 2021. Sports programming dominated, particularly NFL playoff games, with the top-ranked telecast being an NFL playoff game on NBC with a Stickiness Index of 172. Among cable programs, ESPN's 2021 CFP National Championship led with an index of 170. Comscore's Stickiness Index measures viewer engagement, highlighting the telecasts that retained audiences for the longest durations.

Comscore (NASDAQ: SCOR) has announced a long-term renewal agreement with Dailymotion, extending their partnership that began in 2007. This agreement allows Comscore to provide digital measurement across Dailymotion's operations in nearly 20 countries. Comscore will deliver monthly worldwide multi-platform audience figures, enabling Dailymotion to more effectively understand and target its global audience. Both companies emphasize the significance of this collaboration in enhancing audience insights and improving client targeting capabilities.

Comscore (NASDAQ: SCOR) announced a partnership with Strong Automotive Merchandising to utilize its census-representative TV measurement for local advertising. This agreement includes advanced audience insights to better target consumers across various platforms. Strong Automotive sees Comscore as crucial for adapting to changing consumer behaviors in a multi-screen environment. Comscore's approach offers a broader view of viewership, enhancing the impact of advertising budgets. The company has experienced consistent growth in its agency business since 2017.

Comscore (NASDAQ: SCOR) announced the launch of Comscore Movies Everywhere, a new cross-platform measurement solution for tracking box office performance across various platforms. This innovative product will provide daily reporting and integrate census-based box office data with transactional video metrics. By leveraging granular audience insights, Comscore aims to assist studios in strategizing around audience engagement and behavior amid changing consumption patterns. The initiative reflects Comscore's commitment to evolving measurement standards in the entertainment industry.

Comscore (NASDAQ: SCOR) reported a significant increase in in-home data usage throughout 2020 due to the COVID-19 pandemic. Overall data consumption rose by 18% compared to 2019, with smart TVs and home computers experiencing more than 30% growth. Although growth rates leveled off to an average of 15% by summer, usage continued to accelerate. As of Q4 2020, data usage patterns remained consistent with 2019, indicating stable consumer behavior despite changing circumstances. Comscore plans to continue analyzing these trends.

Comscore (NASDAQ: SCOR) reported the top TV programs for viewer engagement for the week ending January 10, 2021. The data, measured via the Stickiness Index, ranks primetime ad-supported cable and broadcast shows based on viewer engagement levels. Topping the broadcast chart was the NFL Playoff game on NBC with a Stickiness Index of 162. For cable, the 2021 IIHF World Junior Championship led with a score of 146. The index highlights viewer retention, indicating strong audience engagement across both cable and broadcast platforms.

Comscore (NASDAQ: SCOR) reported a global box office revenue of $12.2 billion for 2020, reflecting strong recovery despite pandemic challenges. North America contributed $2.25 billion, accounting for 18.4% of global revenue. The Chinese market showed significant recovery, with local hits like 'The Eight Hundred' earning over $400 million. Other countries, including Japan and Spain, also saw successful local titles driving box office performance. Comscore emphasizes that with effective health measures and appealing content, audiences are eager to return to theaters.

Comscore (NASDAQ: SCOR) has launched Predictive Audiences, the first cookie-free targeting capability for advertisers, in response to upcoming cookie deprecation. This innovative solution utilizes privacy-friendly contextual signals and provides advertisers with the ability to reach specific audiences based on behaviors such as demographics and media consumption. Available in Q1 2021, it leverages partnerships with IHS Markit, PlaceIQ, and TransUnion to enhance advertising accuracy while respecting consumer privacy. Comscore’s significant panel size further supports this initiative, ensuring relevant insights for effective campaign execution.