Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (Nasdaq: SCOR) reported the top broadcast and cable television programs for viewer engagement for the week ending February 21, 2021. Spanish-language programming dominated, claiming 4 of the top 5 broadcast spots, while Tyler Perry's shows featured prominently on cable. Among broadcast shows, 'Enamorándonos' led with a Stickiness Index of 152, followed by 'Premio Lo Nuestro 2021' and 'Vencer el desamor.' On cable, 'The Curse of Oak Island' topped the chart with a Stickiness Index of 145, alongside notable entries from Tyler Perry's productions.
Comscore (NASDAQ: SCOR) announced that Chief Revenue Officer Carol Hinnant will speak at the 2021 OTT.X Spring Summit on March 10 at 2pm ET. Her session, titled 'Navigating OTT & CTV Consumption Trends to Reach Key Audiences,' will address the latest trends in OTT and CTV consumption, privacy challenges, and effective advertiser strategies. Hinnant emphasized the necessity for content owners to understand viewing behaviors across platforms to effectively reach audiences. Visit OTT.X Summit for more details.
Comscore (NASDAQ: SCOR) has announced an expanded data agreement with Omnicom Group (NYSE: OMC) to enhance e-commerce and audience analytics. This collaboration will provide Omnicom's Omni marketing system with privacy-safe behavioral data, improving targeted advertising effectiveness. As the first holding company accessing this data, Omnicom aims for a unified consumer view across marketing channels, promoting precise engagement strategies. Comscore's integration enhances its Activation suite, delivering actionable insights across all platforms, including Connected TV.
Comscore (Nasdaq: SCOR) reported viewer engagement rankings for broadcast and cable television for the week ending February 14, 2021. The data revealed that feelgood movies dominated cable rankings, with Hallmark and Lifetime leading offerings for Valentine's Day. Crime dramas also captured significant engagement in the broadcast category, occupying nearly half of the top spots. The Stickiness Index, which measures viewer engagement, highlighted the most engaging primetime telecasts across networks, demonstrating Comscore's expertise in analyzing television viewership data.
Comscore (NASDAQ: SCOR) has announced the expansion of its Predictive Audiences capabilities into additional European markets, enhancing its cookie-free targeting solutions. This new functionality allows advertisers to access granular consumer behaviors through B2B data while remaining GDPR-friendly. The update includes demographic targeting for the UK, France, Germany, Spain, and Italy. Additionally, a partnership with Eyeota will introduce cookie-free B2B audiences, further enriching Comscore's data offerings. This initiative aims to provide advertisers with accurate audience targeting in a rapidly changing programmatic environment.
Comscore (Nasdaq: SCOR) has entered a multi-year agreement with DECAL, a new home entertainment distribution company, to provide its OnDemand Essentials® video-on-demand (VOD) measurement services. This partnership coincides with the digital release of the film Supernova. Comscore's VOD measurement will aid DECAL in understanding viewership trends, especially amid the rise in VOD consumption during the pandemic.
Comscore (Nasdaq: SCOR) has been granted a new patent by the US Patent and Trademark Office for its innovative method of analyzing the effectiveness of video advertisements, specifically for Connected TV (CTV) and over-the-top (OTT) platforms. This patent, US Pat. No. 10,929,871, allows marketers to correlate ad exposure with subsequent content viewing, enhancing the efficiency of advertising spend. Comscore's ongoing commitment to innovation is highlighted by its recent patents, which bolster its position in cross-platform measurement for media.
Comscore (NASDAQ: SCOR) announced an expansion of its partnership with dentsu Media, incorporating dentsu's M1 advanced audiences platform into their local market agreement. The integration will add over 10 million households to Comscore's measurement footprint, enhancing audience-based data transactions for local investments in 2021. This collaboration aims to leverage Comscore's cross-platform measurement capabilities to drive growth in media planning and evaluation. Comscore has seen double-digit year-over-year growth in new business since 2017, indicating a strong market position.
Comscore (NASDAQ: SCOR) has secured a new agreement with LightQuest Media, Inc. to provide advanced audience insights via its TV Essentials (TVE) solution. This partnership will enable LightQuest Media and its client, Victory Channel, to utilize Comscore's detailed viewer data to enhance advertising strategies for Christian media ministries. Comscore continues to establish its position as a leader in advanced audience measurement, leveraging over a decade of experience in tracking television viewership across millions of households.
Comscore (Nasdaq: SCOR) announced the top television programs for viewer engagement for the week ending February 7, 2021. WWE's 'Monday Night Raw' secured a top 5 position, demonstrating strong viewer interest. Spanish-language and reality shows continued to captivate audiences, dominating the ratings in both broadcast and cable categories. The Stickiness Index, powered by Comscore's TV Essentials, measures viewer engagement, indicating how well audiences are retained during telecasts. Comscore remains a key player in measuring television viewership data, enhancing targeted advertising strategies.