Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has launched Predictive Audiences, the first cookie-free targeting capability for advertisers, in response to upcoming cookie deprecation. This innovative solution utilizes privacy-friendly contextual signals and provides advertisers with the ability to reach specific audiences based on behaviors such as demographics and media consumption. Available in Q1 2021, it leverages partnerships with IHS Markit, PlaceIQ, and TransUnion to enhance advertising accuracy while respecting consumer privacy. Comscore’s significant panel size further supports this initiative, ensuring relevant insights for effective campaign execution.

Comscore (Nasdaq: SCOR) announced a strategic cash investment totaling $204 million from Charter Communications, Qurate Retail, and Cerberus Capital Management, aimed at enhancing financial flexibility and reducing debt. Each investor will acquire 27.5 million convertible preferred shares at $2.47 per share. The funds will also support improved audience measurement capabilities, leveraging data access from Charter and Comcast. The investment requires shareholder approval and includes a 7.5% annual cash dividend.

Comscore (NASDAQ: SCOR) reported record online spending during the holiday season, with total consumer spending exceeding $22 billion, up 25% from 2019. Cyber Monday led with $9.81 billion spent, reflecting a 24% increase. Thanksgiving and Black Friday also saw significant growth, with respective increases of 28% and 26%. Mobile spending surged, accounting for 45% and 42% of digital spending on Thanksgiving and Black Friday, up from 40% and 37% in 2019. Early promotions likely contributed to this increase in sales.

Comscore (Nasdaq: SCOR) reported a notable 22% increase in U.S. retail website visitation during Thanksgiving week 2020 compared to 2019. This surge was primarily driven by a 33% increase on the Monday and Tuesday before Thanksgiving, suggesting that retailers began promoting Black Friday deals earlier than usual. Although Black Friday's visitation grew by only 14%, it maintained a consistent share of 16% for the week. Engagement on retail sites also rose, with consumers spending 19% more time online, particularly boosted by a 136% increase in the Consumer Electronics sector.

Comscore (NASDAQ: SCOR) revealed significant insights on the home goods market amid rising online shopping trends during the holiday season. Key findings include: 74.2 million consumers completed home remodels in the past year, a 20% increase year-over-year. Retail home furnishings visitation peaked at 133 million unique visitors, up 26% from earlier this year. Online spending in this category hit $12.1 billion in Q2 2020, marking a 50% rise compared to Q1. This growth trend suggests that retailers can effectively leverage e-commerce to meet increasing consumer demand.

Comscore (NASDAQ: SCOR) has announced a renewal and expansion agreement with Gray Television, allowing Gray to utilize Comscore's measurement services across approximately 19% of US television households. This agreement includes new markets such as West Palm Beach, FL, Memphis, TN, Waco, TX, and Juneau, AK. Comscore's extensive experience in measuring television viewership positions it as a trusted partner for the media industry, recently surpassing 1,000 local television station clients and offering advanced audience insights for enhanced advertising efficacy.

Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV and video contextual targeting solution for programmatic advertising, enhancing brand safety and relevance. This innovative capability utilizes frame-by-frame visual recognition and audio processing for improved targeting. As demand for connected TV advertising rises, the collaboration aims to offer advertisers privacy-focused solutions. The partnership is expected to revolutionize the advertising landscape, helping brands target specific content without excluding entire genres.

Comscore (NASDAQ: SCOR) announced participation in a webinar on December 10, 2020, where Director Beth Teixeira will discuss effective tech skills training strategies. The session aims to share insights from Comscore's Gold Star Learning Program, which achieved an ROI of 3114% in less than a month. This program, recognized at the 2020 Nucleus Research ROI Awards, emphasizes developing skills that align with business objectives. Comscore continues to prioritize employee development and innovation in its approach to learning.