Comscore Inc Stock Price, News & Analysis

Comscore (Nasdaq: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, has earned the ANSI-accredited Certified Information Privacy Professional/Europe (CIPP/E) credential from the IAPP. This certification recognizes her expertise in GDPR compliance and data protection laws in Europe. Liriano supports Comscore's privacy initiatives to align products with global regulations. The company emphasizes its commitment to privacy through transparency and adherence to data protection best practices, enhancing its digital and TV product innovation.

On November 23, 2020, Comscore (NASDAQ: SCOR) announced a partnership with Anzu, a leader in in-game advertising. This collaboration aims to utilize Comscore's Validated Campaign Essentials™ and Brand Survey Lift™ solutions to provide real-time measurement of in-game advertising campaigns. With the gaming market projected to reach $175 billion in 2020, this partnership allows brands to effectively engage with a massive audience. Both companies expressed enthusiasm for the potential growth in the in-game advertising sector, emphasizing the importance of data-driven insights for advertisers.

Comscore (Nasdaq: SCOR) announced the granting of a new patent for "Fraudulent Traffic Detection and Estimation" by the US Patent and Trademark Office on November 19, 2020. This patent enhances Comscore's ability to detect invalid traffic (IVT) by leveraging characteristics from a control group, improving the accuracy of advertising performance metrics. CEO Bill Livek stated that this innovation builds on Comscore's existing IVT capabilities. The company's commitment to innovation continues with multiple U.S. patents in recent years, enhancing its cross-platform measurement solutions.

Comscore (NASDAQ: SCOR) released its 2020 Global State of Mobile report, highlighting significant shifts in consumer mobile behavior due to the COVID-19 pandemic. Mobile video consumption surged, showing a 65% increase from August 2017 to August 2020. In April 2020, unique visitors to the hotel/resort category dropped by 59%, but rebounded with a 65% increase by August 2020. In the U.S., 79% of digital minutes were spent on mobile as of August 2020, while mobile retail purchases grew from 16% to 31% of digital sales since Q2 2015.

On November 20, 2020, Comscore's Chief Privacy Officer, Veronica Torres, will participate in the 'Women Leading Privacy Teams' panel, moderated by the International Association of Privacy Professionals (IAPP). The panel aims to showcase the career journeys of women in privacy, discussing team-building and stakeholder collaboration. As Chief Privacy Officer, Torres oversees Comscore's global privacy strategy. Comscore emphasizes its commitment to privacy, driving innovations in digital and TV measurement amid evolving privacy standards.

Comscore (NASDAQ: SCOR) has announced a partnership with Pinnacle Advertising to enhance TV measurement at local and national levels. This collaboration will utilize Comscore's census-representative measurement and automotive advanced audiences. Pinnacle Advertising has a strong history working with leading brands and emphasizes performance-driven strategies. The partnership aims to leverage Comscore's insights to optimize media planning and execution effectively. Comscore has experienced double-digit year-over-year growth in new business since 2017, reflecting its increasing market share in cross-platform measurement.

Comscore, Inc. (Nasdaq: SCOR) reported a third-quarter revenue of $88.0 million, down from $94.3 million in 2019. The net loss increased to $11.1 million or $(0.16) per share. However, adjusted EBITDA rose to $7.3 million, up from $6.4 million in the previous year. Key developments included new patents awarded and partnerships secured, especially in TV and gaming. Financial discipline led to a noteworthy $22 million improvement in year-to-date adjusted EBITDA. Comscore aims to launch innovative products in 2021 for enhanced media measurement.

Comscore (Nasdaq: SCOR) announced on Nov. 9, 2020, an update on its strategic alternatives review process. The company is in advanced discussions for a recapitalization transaction with an anchor investor. This move aims to significantly reduce Comscore's outstanding debt, improving its balance sheet and liquidity. It also seeks to enhance commercial relationships supporting growth initiatives. However, there are no guarantees regarding the timing or outcome of any transactions. Investors are advised to refer to SEC filings for risk factors related to the potential deal.

Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 9, 2020, at 5:00 p.m. ET to discuss its financial results for Q3 2020, ended September 30. Investors can access the call by dialing specific numbers for the U.S. and international calls. A live webcast will also be available on their Investor Relations website. Comscore specializes in media planning, transactional services, and cross-platform measurement, offering valuable insights for media buyers and sellers.