Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) reported record online spending during the holiday season, with total consumer spending exceeding $22 billion, up 25% from 2019. Cyber Monday led with $9.81 billion spent, reflecting a 24% increase. Thanksgiving and Black Friday also saw significant growth, with respective increases of 28% and 26%. Mobile spending surged, accounting for 45% and 42% of digital spending on Thanksgiving and Black Friday, up from 40% and 37% in 2019. Early promotions likely contributed to this increase in sales.

Comscore (Nasdaq: SCOR) reported a notable 22% increase in U.S. retail website visitation during Thanksgiving week 2020 compared to 2019. This surge was primarily driven by a 33% increase on the Monday and Tuesday before Thanksgiving, suggesting that retailers began promoting Black Friday deals earlier than usual. Although Black Friday's visitation grew by only 14%, it maintained a consistent share of 16% for the week. Engagement on retail sites also rose, with consumers spending 19% more time online, particularly boosted by a 136% increase in the Consumer Electronics sector.

Comscore (NASDAQ: SCOR) revealed significant insights on the home goods market amid rising online shopping trends during the holiday season. Key findings include: 74.2 million consumers completed home remodels in the past year, a 20% increase year-over-year. Retail home furnishings visitation peaked at 133 million unique visitors, up 26% from earlier this year. Online spending in this category hit $12.1 billion in Q2 2020, marking a 50% rise compared to Q1. This growth trend suggests that retailers can effectively leverage e-commerce to meet increasing consumer demand.

Comscore (NASDAQ: SCOR) has announced a renewal and expansion agreement with Gray Television, allowing Gray to utilize Comscore's measurement services across approximately 19% of US television households. This agreement includes new markets such as West Palm Beach, FL, Memphis, TN, Waco, TX, and Juneau, AK. Comscore's extensive experience in measuring television viewership positions it as a trusted partner for the media industry, recently surpassing 1,000 local television station clients and offering advanced audience insights for enhanced advertising efficacy.

Comscore (NASDAQ: SCOR) and MediaMath have partnered to launch a connected TV and video contextual targeting solution for programmatic advertising, enhancing brand safety and relevance. This innovative capability utilizes frame-by-frame visual recognition and audio processing for improved targeting. As demand for connected TV advertising rises, the collaboration aims to offer advertisers privacy-focused solutions. The partnership is expected to revolutionize the advertising landscape, helping brands target specific content without excluding entire genres.

Comscore (NASDAQ: SCOR) announced participation in a webinar on December 10, 2020, where Director Beth Teixeira will discuss effective tech skills training strategies. The session aims to share insights from Comscore's Gold Star Learning Program, which achieved an ROI of 3114% in less than a month. This program, recognized at the 2020 Nucleus Research ROI Awards, emphasizes developing skills that align with business objectives. Comscore continues to prioritize employee development and innovation in its approach to learning.

Comscore (Nasdaq: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, has earned the ANSI-accredited Certified Information Privacy Professional/Europe (CIPP/E) credential from the IAPP. This certification recognizes her expertise in GDPR compliance and data protection laws in Europe. Liriano supports Comscore's privacy initiatives to align products with global regulations. The company emphasizes its commitment to privacy through transparency and adherence to data protection best practices, enhancing its digital and TV product innovation.

On November 23, 2020, Comscore (NASDAQ: SCOR) announced a partnership with Anzu, a leader in in-game advertising. This collaboration aims to utilize Comscore's Validated Campaign Essentials™ and Brand Survey Lift™ solutions to provide real-time measurement of in-game advertising campaigns. With the gaming market projected to reach $175 billion in 2020, this partnership allows brands to effectively engage with a massive audience. Both companies expressed enthusiasm for the potential growth in the in-game advertising sector, emphasizing the importance of data-driven insights for advertisers.

Comscore (Nasdaq: SCOR) announced the granting of a new patent for "Fraudulent Traffic Detection and Estimation" by the US Patent and Trademark Office on November 19, 2020. This patent enhances Comscore's ability to detect invalid traffic (IVT) by leveraging characteristics from a control group, improving the accuracy of advertising performance metrics. CEO Bill Livek stated that this innovation builds on Comscore's existing IVT capabilities. The company's commitment to innovation continues with multiple U.S. patents in recent years, enhancing its cross-platform measurement solutions.