Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) reported a significant increase in in-home data usage throughout 2020 due to the COVID-19 pandemic. Overall data consumption rose by 18% compared to 2019, with smart TVs and home computers experiencing more than 30% growth. Although growth rates leveled off to an average of 15% by summer, usage continued to accelerate. As of Q4 2020, data usage patterns remained consistent with 2019, indicating stable consumer behavior despite changing circumstances. Comscore plans to continue analyzing these trends.

Comscore (NASDAQ: SCOR) reported the top TV programs for viewer engagement for the week ending January 10, 2021. The data, measured via the Stickiness Index, ranks primetime ad-supported cable and broadcast shows based on viewer engagement levels. Topping the broadcast chart was the NFL Playoff game on NBC with a Stickiness Index of 162. For cable, the 2021 IIHF World Junior Championship led with a score of 146. The index highlights viewer retention, indicating strong audience engagement across both cable and broadcast platforms.

Comscore (NASDAQ: SCOR) reported a global box office revenue of $12.2 billion for 2020, reflecting strong recovery despite pandemic challenges. North America contributed $2.25 billion, accounting for 18.4% of global revenue. The Chinese market showed significant recovery, with local hits like 'The Eight Hundred' earning over $400 million. Other countries, including Japan and Spain, also saw successful local titles driving box office performance. Comscore emphasizes that with effective health measures and appealing content, audiences are eager to return to theaters.

Comscore (NASDAQ: SCOR) has launched Predictive Audiences, the first cookie-free targeting capability for advertisers, in response to upcoming cookie deprecation. This innovative solution utilizes privacy-friendly contextual signals and provides advertisers with the ability to reach specific audiences based on behaviors such as demographics and media consumption. Available in Q1 2021, it leverages partnerships with IHS Markit, PlaceIQ, and TransUnion to enhance advertising accuracy while respecting consumer privacy. Comscore’s significant panel size further supports this initiative, ensuring relevant insights for effective campaign execution.

Comscore (Nasdaq: SCOR) announced a strategic cash investment totaling $204 million from Charter Communications, Qurate Retail, and Cerberus Capital Management, aimed at enhancing financial flexibility and reducing debt. Each investor will acquire 27.5 million convertible preferred shares at $2.47 per share. The funds will also support improved audience measurement capabilities, leveraging data access from Charter and Comcast. The investment requires shareholder approval and includes a 7.5% annual cash dividend.

Comscore (NASDAQ: SCOR) reported record online spending during the holiday season, with total consumer spending exceeding $22 billion, up 25% from 2019. Cyber Monday led with $9.81 billion spent, reflecting a 24% increase. Thanksgiving and Black Friday also saw significant growth, with respective increases of 28% and 26%. Mobile spending surged, accounting for 45% and 42% of digital spending on Thanksgiving and Black Friday, up from 40% and 37% in 2019. Early promotions likely contributed to this increase in sales.

Comscore (Nasdaq: SCOR) reported a notable 22% increase in U.S. retail website visitation during Thanksgiving week 2020 compared to 2019. This surge was primarily driven by a 33% increase on the Monday and Tuesday before Thanksgiving, suggesting that retailers began promoting Black Friday deals earlier than usual. Although Black Friday's visitation grew by only 14%, it maintained a consistent share of 16% for the week. Engagement on retail sites also rose, with consumers spending 19% more time online, particularly boosted by a 136% increase in the Consumer Electronics sector.

Comscore (NASDAQ: SCOR) revealed significant insights on the home goods market amid rising online shopping trends during the holiday season. Key findings include: 74.2 million consumers completed home remodels in the past year, a 20% increase year-over-year. Retail home furnishings visitation peaked at 133 million unique visitors, up 26% from earlier this year. Online spending in this category hit $12.1 billion in Q2 2020, marking a 50% rise compared to Q1. This growth trend suggests that retailers can effectively leverage e-commerce to meet increasing consumer demand.