Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore (NASDAQ: SCOR) is launching its Predictive Audiences, a cookie-free targeting solution for Connected TV (CTV) advertisers in the UK and Germany. This innovative technology allows advertisers to target audiences based on granular CTV viewing behaviors while complying with GDPR regulations. Comscore utilizes its unique data assets, including opted-in digital panel data and contextual signals, to enhance audience targeting. This expansion follows the earlier launch of CTV measurement capabilities in select European markets, offering advertisers new opportunities to extend their linear TV ad buys.
Comscore (NASDAQ: SCOR) has partnered with Ipsos to enhance audience measurement solutions specifically for the Mexican market. As media consumption evolves post-COVID-19, access to complete audience insights has become crucial. This collaboration aims to deliver daily metrics, utilizing over 5,000 variables to assess consumer behaviors across various media platforms. Comscore has been active in Mexico for five years, and this partnership signifies a strategic expansion in their global footprint, aiming to solidify cross-platform measurement capabilities.
Research from Comscore (NASDAQ: SCOR) reveals a significant increase in digital payment usage in the United States, driven by the rise of online food delivery during the COVID-19 pandemic. Key findings show that 31% of digital buyers utilized food delivery services, reflecting a 14% increase from Q3 2019. Additionally, 36% reported ordering food more frequently. Unique visitors to top food delivery platforms surged by 18% in 2020, with UberEats and DoorDash experiencing notable growth. Comscore plans to continue tracking these evolving consumer habits.
Comscore (NASDAQ: SCOR) announced that Dr. David Algranati, Chief Product Officer, will participate in the 10th Annual Cross-Platform Video Measurement and Data Summit hosted by the Coalition for Innovative Media Measurement on February 4, 2021. Algranati's panel will focus on best practices for integrating Smart TV and set-top box data. Amidst shifts in media consumption driven by the COVID-19 pandemic, the summit aims to address the critical need for consistent measurement across platforms. Comscore continues to lead in audience measurement innovation.
Comscore (NASDAQ: SCOR) has released its viewer engagement rankings for broadcast and cable television for the week ending January 17, 2021. Sports programming dominated, particularly NFL playoff games, with the top-ranked telecast being an NFL playoff game on NBC with a Stickiness Index of 172. Among cable programs, ESPN's 2021 CFP National Championship led with an index of 170. Comscore's Stickiness Index measures viewer engagement, highlighting the telecasts that retained audiences for the longest durations.
Comscore (NASDAQ: SCOR) has announced a long-term renewal agreement with Dailymotion, extending their partnership that began in 2007. This agreement allows Comscore to provide digital measurement across Dailymotion's operations in nearly 20 countries. Comscore will deliver monthly worldwide multi-platform audience figures, enabling Dailymotion to more effectively understand and target its global audience. Both companies emphasize the significance of this collaboration in enhancing audience insights and improving client targeting capabilities.
Comscore (NASDAQ: SCOR) announced a partnership with Strong Automotive Merchandising to utilize its census-representative TV measurement for local advertising. This agreement includes advanced audience insights to better target consumers across various platforms. Strong Automotive sees Comscore as crucial for adapting to changing consumer behaviors in a multi-screen environment. Comscore's approach offers a broader view of viewership, enhancing the impact of advertising budgets. The company has experienced consistent growth in its agency business since 2017.
Comscore (NASDAQ: SCOR) announced the launch of Comscore Movies Everywhere, a new cross-platform measurement solution for tracking box office performance across various platforms. This innovative product will provide daily reporting and integrate census-based box office data with transactional video metrics. By leveraging granular audience insights, Comscore aims to assist studios in strategizing around audience engagement and behavior amid changing consumption patterns. The initiative reflects Comscore's commitment to evolving measurement standards in the entertainment industry.
Comscore (NASDAQ: SCOR) reported a significant increase in in-home data usage throughout 2020 due to the COVID-19 pandemic. Overall data consumption rose by 18% compared to 2019, with smart TVs and home computers experiencing more than 30% growth. Although growth rates leveled off to an average of 15% by summer, usage continued to accelerate. As of Q4 2020, data usage patterns remained consistent with 2019, indicating stable consumer behavior despite changing circumstances. Comscore plans to continue analyzing these trends.
Comscore (NASDAQ: SCOR) reported the top TV programs for viewer engagement for the week ending January 10, 2021. The data, measured via the Stickiness Index, ranks primetime ad-supported cable and broadcast shows based on viewer engagement levels. Topping the broadcast chart was the NFL Playoff game on NBC with a Stickiness Index of 162. For cable, the 2021 IIHF World Junior Championship led with a score of 146. The index highlights viewer retention, indicating strong audience engagement across both cable and broadcast platforms.
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