Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.
This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.
Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.
Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.
Comscore (NASDAQ: SCOR) released its 2020 Global State of Mobile report, highlighting significant shifts in consumer mobile behavior due to the COVID-19 pandemic. Mobile video consumption surged, showing a 65% increase from August 2017 to August 2020. In April 2020, unique visitors to the hotel/resort category dropped by 59%, but rebounded with a 65% increase by August 2020. In the U.S., 79% of digital minutes were spent on mobile as of August 2020, while mobile retail purchases grew from 16% to 31% of digital sales since Q2 2015.
On November 20, 2020, Comscore's Chief Privacy Officer, Veronica Torres, will participate in the 'Women Leading Privacy Teams' panel, moderated by the International Association of Privacy Professionals (IAPP). The panel aims to showcase the career journeys of women in privacy, discussing team-building and stakeholder collaboration. As Chief Privacy Officer, Torres oversees Comscore's global privacy strategy. Comscore emphasizes its commitment to privacy, driving innovations in digital and TV measurement amid evolving privacy standards.
Comscore (NASDAQ: SCOR) has announced a partnership with Pinnacle Advertising to enhance TV measurement at local and national levels. This collaboration will utilize Comscore's census-representative measurement and automotive advanced audiences. Pinnacle Advertising has a strong history working with leading brands and emphasizes performance-driven strategies. The partnership aims to leverage Comscore's insights to optimize media planning and execution effectively. Comscore has experienced double-digit year-over-year growth in new business since 2017, reflecting its increasing market share in cross-platform measurement.
Comscore, Inc. (Nasdaq: SCOR) reported a third-quarter revenue of $88.0 million, down from $94.3 million in 2019. The net loss increased to $11.1 million or $(0.16) per share. However, adjusted EBITDA rose to $7.3 million, up from $6.4 million in the previous year. Key developments included new patents awarded and partnerships secured, especially in TV and gaming. Financial discipline led to a noteworthy $22 million improvement in year-to-date adjusted EBITDA. Comscore aims to launch innovative products in 2021 for enhanced media measurement.
Comscore (Nasdaq: SCOR) announced on Nov. 9, 2020, an update on its strategic alternatives review process. The company is in advanced discussions for a recapitalization transaction with an anchor investor. This move aims to significantly reduce Comscore's outstanding debt, improving its balance sheet and liquidity. It also seeks to enhance commercial relationships supporting growth initiatives. However, there are no guarantees regarding the timing or outcome of any transactions. Investors are advised to refer to SEC filings for risk factors related to the potential deal.
Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 9, 2020, at 5:00 p.m. ET to discuss its financial results for Q3 2020, ended September 30. Investors can access the call by dialing specific numbers for the U.S. and international calls. A live webcast will also be available on their Investor Relations website. Comscore specializes in media planning, transactional services, and cross-platform measurement, offering valuable insights for media buyers and sellers.
On November 10, 2020, Comscore (NASDAQ: SCOR) will host the 2020 Global State of Mobile webinar at 2 PM ET. This event reflects the evolving consumer behaviors as online mobile usage rises. Participants will gain insights into global mobile trends, U.S. mobile behaviors including video and payments, and the impact of privacy changes on media and advertising. For registration and additional details, visit Comscore's official site.
Comscore (NASDAQ: SCOR) announces that Rachel Gantz, General Manager of Activation Services, will speak at The 614 Group's Virtual Brand Safety Summit on November 2, 2020, at 11:30 AM ET.
Gantz's session, titled "Spotlight on CTV: Current Best Practices for Brand Safety, Data Protection & Privacy at the Point of Execution," will address challenges and opportunities in the media landscape, focusing on protecting CTV and OTT campaigns while maintaining reach and ROI. The event emphasizes the relevance of brand safety in the current climate.
Comscore (NASDAQ: SCOR) is unveiling its vision for the future of audience and advertising measurement, marking a decade of providing census-representative TV measurement. The company's innovations include the Exact Commercial Ratings® solution and a focus on impression-based currency across platforms. Comscore aims to improve measurement consistency amid changing media landscapes, emphasizing audience-centric strategies. By integrating more than 10 million additional households into its measurement, Comscore prepares to launch an independent national addressable advertising service in 2021.
The recent Comscore survey highlights a surge in confidence among U.S. moviegoers regarding theater attendance, linked to enhanced safety measures by exhibitors. Conducted between August 21 and September 6, 2020, the survey found that 92% of attendees had a positive experience, with 60% expressing excitement about returning. The desire to socialize prompted 51% of respondents to visit theaters, alongside the appeal of compelling new films. Overall, these findings point to a promising recovery trajectory for the theatrical industry amidst ongoing pandemic challenges.
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