Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) reports a cautious recovery in consumer vehicle shopping amid the COVID-19 pandemic, with new vehicle sales rising to over 1.3 million in August 2020 from 710,000 in April 2020. Online interest in used vehicles surged, with Carvana experiencing a 58% increase in site visitors year-over-year and a 276% rise in the use of its 'Car Finder' tool. Despite overall industry sales being down, popular models like the Honda CR-V and Ford F-150 have seen strong interest, indicating a rebound in automotive shopping behavior.

Comscore (NASDAQ: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, will speak on the Defense Research Institute's panel on October 9, 2020, discussing data breaches and cybersecurity. The session will address the impact on organizations and the role of outside counsel in mitigating threats. Liriano, a Certified Information Privacy Professional, advocates for privacy and the responsible use of information. Comscore aims to enhance transparency and innovation in digital and TV products while navigating a cookieless environment.

Comscore (NASDAQ: SCOR) reports a significant increase in independently-owned agencies utilizing its local television information, driving double-digit growth in its agency business since 2017. The company now serves over 1,000 local television station clients, bolstered by partnerships with major networks like ABC, CBS, and NBC. Comscore's advanced television measurement solutions have proven reliable amid market changes, with executives underscoring its unmatched local audience intelligence as a competitive advantage.

Comscore (NASDAQ: SCOR) has launched new advanced streaming behavior segments in partnership with Tru Optik, enhancing cross-screen audience targeting based on consumer streaming habits. Available in Tru Optik's Data Marketplace, these segments aim to support brands and agencies in optimizing holiday campaigns by effectively reaching desired OTT audiences. With increasing CTV consumption, advertisers can now leverage Comscore's data for targeted audience engagement across various platforms. This initiative reflects the growing importance of precise audience segmentation in a rapidly evolving OTT landscape.

Comscore (Nasdaq: SCOR) announced a long-term partnership with News Break, the leading local news platform, to provide digital audience measurement services. This collaboration will utilize Comscore's Media Ratings solutions, including Media Metrix and Plan Metrix, to enhance understanding of audience behavior across devices. The partnership aims to foster relevant advertising opportunities and support News Break's mission to deliver vital local news. With detailed insights into consumer behavior, Comscore enhances media planning, allowing better engagement and marketing ROI.

Comscore (NASDAQ: SCOR) will host its 2020 State of Retail webinar on October 14, 2020, at 2 p.m. EDT, addressing the retail sector's challenges due to COVID-19. The webinar will focus on evolving consumer behaviors, digital commerce changes, and growth segments in the upcoming holiday season. Insights will help advertisers and retailers engage effectively with their audiences. Registration is available at Comscore's website.

On September 29, 2020, Comscore (Nasdaq: SCOR) announced that its Gold Star Learning Program Case Study won first place in the 2020 Nucleus Research ROI Awards. This program also claimed Gold at the Brandon Hall Group's Excellence in Human Capital Management Awards. The Nucleus Research ROI case study reported an astonishing 3114% ROI within one month, demonstrating the effectiveness of integrating Skillsoft's digital learning resources. Comscore emphasizes its commitment to innovative employee development while ensuring bottom line efficiency.

Comscore (NASDAQ: SCOR) announces that Chief Commercial Officer Chris Wilson will speak at the RampUp Worldwide Virtual Summit on October 1, 2020, at 2pm ET. The session, titled 'Shifting the TV Measurement Status Quo,' will address the evolution of media measurement and industry challenges. Attendees can register for free to learn about new strategies across various languages during this virtual event running from September 28 to October 1. Comscore is recognized for its robust media evaluation capabilities.

Comscore (NASDAQ: SCOR) announced a renewed agreement with Graham Media Group to enhance local television and digital measurement services. The agreement covers Graham's full station footprint, including major markets like Houston, Detroit, and San Antonio. As part of the deal, Graham Media will utilize Comscore's Quickscore feature for faster local ratings. This partnership aims to improve audience insights and support Graham's commitment to local news and programming, further solidifying Comscore's position in cross-platform measurement.