Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has launched new advanced streaming behavior segments in partnership with Tru Optik, enhancing cross-screen audience targeting based on consumer streaming habits. Available in Tru Optik's Data Marketplace, these segments aim to support brands and agencies in optimizing holiday campaigns by effectively reaching desired OTT audiences. With increasing CTV consumption, advertisers can now leverage Comscore's data for targeted audience engagement across various platforms. This initiative reflects the growing importance of precise audience segmentation in a rapidly evolving OTT landscape.

Comscore (Nasdaq: SCOR) announced a long-term partnership with News Break, the leading local news platform, to provide digital audience measurement services. This collaboration will utilize Comscore's Media Ratings solutions, including Media Metrix and Plan Metrix, to enhance understanding of audience behavior across devices. The partnership aims to foster relevant advertising opportunities and support News Break's mission to deliver vital local news. With detailed insights into consumer behavior, Comscore enhances media planning, allowing better engagement and marketing ROI.

Comscore (NASDAQ: SCOR) will host its 2020 State of Retail webinar on October 14, 2020, at 2 p.m. EDT, addressing the retail sector's challenges due to COVID-19. The webinar will focus on evolving consumer behaviors, digital commerce changes, and growth segments in the upcoming holiday season. Insights will help advertisers and retailers engage effectively with their audiences. Registration is available at Comscore's website.

On September 29, 2020, Comscore (Nasdaq: SCOR) announced that its Gold Star Learning Program Case Study won first place in the 2020 Nucleus Research ROI Awards. This program also claimed Gold at the Brandon Hall Group's Excellence in Human Capital Management Awards. The Nucleus Research ROI case study reported an astonishing 3114% ROI within one month, demonstrating the effectiveness of integrating Skillsoft's digital learning resources. Comscore emphasizes its commitment to innovative employee development while ensuring bottom line efficiency.

Comscore (NASDAQ: SCOR) announces that Chief Commercial Officer Chris Wilson will speak at the RampUp Worldwide Virtual Summit on October 1, 2020, at 2pm ET. The session, titled 'Shifting the TV Measurement Status Quo,' will address the evolution of media measurement and industry challenges. Attendees can register for free to learn about new strategies across various languages during this virtual event running from September 28 to October 1. Comscore is recognized for its robust media evaluation capabilities.

Comscore (NASDAQ: SCOR) announced a renewed agreement with Graham Media Group to enhance local television and digital measurement services. The agreement covers Graham's full station footprint, including major markets like Houston, Detroit, and San Antonio. As part of the deal, Graham Media will utilize Comscore's Quickscore feature for faster local ratings. This partnership aims to improve audience insights and support Graham's commitment to local news and programming, further solidifying Comscore's position in cross-platform measurement.

Comscore (NASDAQ: SCOR) has appointed Chris Johnson as Senior Vice President, Measurement Standards Compliance, effective immediately. Johnson brings over a decade of experience from Ernst & Young, enhancing Comscore’s commitment to industry trust and transparency, particularly through its cooperation with the Media Rating Council (MRC). His appointment follows the upcoming retirement of longtime MSC team leader Larry Goldstein in March 2021, ensuring a smooth transition and continuity of successful compliance initiatives.

Comscore (NASDAQ: SCOR) announces the granting of its patent from the USPTO for "Demographic Attribution of Household Viewing Events." This patent enhances Comscore's ability to provide detailed insights into audience behaviors at various hierarchical levels. By estimating person-level viewing measurements from household data, Comscore can improve its products' accuracy in aggregating viewing information. The company has demonstrated its commitment to innovation, with numerous patents granted in recent years, positioning itself as a leader in cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a partnership with Samba TV to expand its TV measurement capabilities into European markets. This new initiative will enhance Comscore's cross-platform measurement, including ad exposure data across linear and connected TV. The partnership aims to improve ad effectiveness studies, helping brands assess their advertising ROI. Notably, clients have already initiated TV measurement projects in Europe, with plans to extend into more regions in 2021. Comscore continues to solidify its position as a leader in media evaluation across various platforms.