Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. (NASDAQ: SCOR) generates a steady flow of news centered on its role as a global partner for planning, transacting and evaluating media across platforms. As an information and analytics company focused on audience and advertising measurement, Comscore’s announcements often highlight new product capabilities, client collaborations, and insights drawn from its data assets.
Recent news has featured expansions of Comscore’s cross-platform measurement offerings, including enhancements to Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM). Updates describe new modules for daily, program-level reporting across CTV and linear TV, as well as integrations that extend measurement and targeting to streaming audio, podcasts, and social platforms such as Facebook and Instagram.
Comscore also issues news about partnerships with media companies, agencies, and technology platforms. Examples include ESPN’s use of Comscore Content Measurement to understand its audience across linear, streaming, digital, and social, and collaborations with platforms like The Trade Desk and Polaris I/O to connect Comscore data with buying and sales workflows.
Another recurring theme in Comscore’s news is the release of industry reports and research. The company publishes analyses such as the AI Intelligence Report, which examines generative AI adoption and its influence on consumer behavior, and the State of Streaming report, which details shifts in streaming and CTV viewing, AVOD and FAST growth, and the role of creator-driven content.
Investors and industry professionals following SCOR news can expect coverage of earnings results, capital structure developments such as recapitalization transactions with preferred stockholders, and updates on strategic reviews. This news page aggregates these items so readers can monitor how Comscore’s measurement products, partnerships, and financial decisions evolve over time.
Comscore, Inc. (Nasdaq: SCOR) will hold a conference call on November 9, 2020, at 5:00 p.m. ET to discuss its financial results for Q3 2020, ended September 30. Investors can access the call by dialing specific numbers for the U.S. and international calls. A live webcast will also be available on their Investor Relations website. Comscore specializes in media planning, transactional services, and cross-platform measurement, offering valuable insights for media buyers and sellers.
On November 10, 2020, Comscore (NASDAQ: SCOR) will host the 2020 Global State of Mobile webinar at 2 PM ET. This event reflects the evolving consumer behaviors as online mobile usage rises. Participants will gain insights into global mobile trends, U.S. mobile behaviors including video and payments, and the impact of privacy changes on media and advertising. For registration and additional details, visit Comscore's official site.
Comscore (NASDAQ: SCOR) announces that Rachel Gantz, General Manager of Activation Services, will speak at The 614 Group's Virtual Brand Safety Summit on November 2, 2020, at 11:30 AM ET.
Gantz's session, titled "Spotlight on CTV: Current Best Practices for Brand Safety, Data Protection & Privacy at the Point of Execution," will address challenges and opportunities in the media landscape, focusing on protecting CTV and OTT campaigns while maintaining reach and ROI. The event emphasizes the relevance of brand safety in the current climate.
Comscore (NASDAQ: SCOR) is unveiling its vision for the future of audience and advertising measurement, marking a decade of providing census-representative TV measurement. The company's innovations include the Exact Commercial Ratings® solution and a focus on impression-based currency across platforms. Comscore aims to improve measurement consistency amid changing media landscapes, emphasizing audience-centric strategies. By integrating more than 10 million additional households into its measurement, Comscore prepares to launch an independent national addressable advertising service in 2021.
The recent Comscore survey highlights a surge in confidence among U.S. moviegoers regarding theater attendance, linked to enhanced safety measures by exhibitors. Conducted between August 21 and September 6, 2020, the survey found that 92% of attendees had a positive experience, with 60% expressing excitement about returning. The desire to socialize prompted 51% of respondents to visit theaters, alongside the appeal of compelling new films. Overall, these findings point to a promising recovery trajectory for the theatrical industry amidst ongoing pandemic challenges.
Comscore (NASDAQ: SCOR) has expanded its advanced brand safety and contextual categorization solutions for Connected TV (CTV) and premium video to global markets. Originally launched for U.S. clients, this capability will now serve advertisers across Europe, Latin America, and Asia-Pacific, allowing precise, cookieless contextual targeting. This upgrade enables advertisers to effectively reach audiences based on specific contextual requirements and safety criteria, enhancing their CTV campaigns. Rachel Gantz, GM of Activation Services, emphasized the necessity for brand-safe, privacy-focused data solutions in the rapidly growing CTV ad market.
Comscore (Nasdaq: SCOR) announces that its Chief Commercial Officer, Chris Wilson, will participate in the BIA Advisory Services' OTT Ecosystem Players Discuss Market Directions webinar on October 27, 2020, at 2 PM ET. Wilson will assess the evolving OTT marketplace and discuss future priorities, referencing insights from Comscore's annual State of OTT report. The webinar will highlight BIA's new OTT forecast and explore advertising opportunities.
Comscore (NASDAQ: SCOR) has released its 2020 State of Retail report, highlighting changes in consumer spending amid the COVID-19 pandemic. The report indicates that nearly 25% of discretionary spending is now digital, with mobile spending growing 16% year-over-year in Q2 2020, compared to 5% for desktops. Free shipping has become crucial for online purchases, with half of consumers prioritizing it. Online grocery spending soared to $13.1 billion in Q2 2020. These insights aim to assist retailers and advertisers in adapting to evolving consumer behaviors.
Comscore (NASDAQ: SCOR) announced that Senior Vice President, Commercial, John Bulgrin, will speak at the Advertising Research Foundation's OTTxScience 2020 event, scheduled for October 27-28, 2020. Bulgrin's session, titled 'The Future of OTT: How 2020 Will Shape OTT Streaming in the Years Ahead', will discuss the evolving OTT landscape influenced by streaming services and the COVID-19 pandemic. The event focuses on viewing trends and the OTT business in the new normal, featuring insights from industry leaders.
Comscore (Nasdaq: SCOR) announces the appointment of Alyra Liriano as Deputy Regional President of the Hispanic National Bar Association's New York region. Liriano, currently Counsel for Privacy and Compliance at Comscore, aims to enhance local, regional, and national programs while representing the interests of Hispanic legal professionals. Veronica Torres, Chief Privacy Officer, praised Liriano's dedication. Comscore continues its commitment to privacy and responsible data use while driving product innovation.