Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) announced the grant of a new patent by the US Patent and Trademark Office for its "Device Identification System and Methods." This patent allows Comscore to use household router meters to anonymously identify individuals within households, enhancing its capabilities in providing precise insights into consumer behavior. The acceptance on the first attempt underlines the innovation's significance. CEO Bill Livek highlighted the milestone as part of Comscore's ongoing commitment to research and innovation, further solidified by numerous patents granted in recent years.

On Sept. 14, 2020, Comscore (Nasdaq: SCOR) announced the launch of enhanced brand suitability protections for advertisers. These new capabilities enable brands to better manage ad placements based on context rather than relying solely on keyword blocking. This proprietary pattern-profiling technology aims to offer nuanced insights into content safety, allowing brands to avoid unnecessary ad inventory loss. The enhancements strengthen Comscore's Activation suite, providing advertisers with advanced tools for targeted, brand-safe advertising across multiple platforms.

Comscore (Nasdaq: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, will participate in a panel titled "Starting a Career in Privacy: Pathways for Lawyers and Engineers" on September 16, 2020, at 1 p.m. ET. Moderated by the International Association of Privacy Professionals, the panel aims to provide insights about starting a career in privacy. Comscore emphasizes its commitment to privacy through robust policies and ongoing digital and TV product innovations as part of its roadmap for effective measurement in a cookieless environment.

Comscore (NASDAQ: SCOR) released a new survey indicating that U.S. moviegoers are increasingly confident about returning to theaters, largely due to extensive safety measures. Key findings show that 92% of respondents had a positive experience, with 60% expressing excitement about their return. Additionally, 51% were motivated by socialization, and blockbuster films played a crucial role in attracting audiences. The survey, conducted from August 21 to September 6, 2020, reflects a significant recovery trend in the theatrical industry amid ongoing COVID-19 challenges.

Comscore (NASDAQ: SCOR) announced on September 9, 2020, that it has received a patent from the US Patent and Trademark Office for its System and Methods for Transmitting Content Based on Co-Location. This invention enhances Comscore's device graph, enabling improved measurement across digital platforms. The new patent adds to Comscore's robust intellectual property portfolio, which now includes 78 patents granted in the past five years. CEO Bill Livek emphasized the company's commitment to innovation and precise cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a renewal agreement with Weigel Broadcasting for local TV measurement services covering five Milwaukee and three South Bend stations. This agreement will leverage Comscore's local television currency and advanced audience segments to enhance audience insights and drive revenue growth for Weigel. With over a decade of experience in measuring television viewership, Comscore continues to be a trusted partner in the industry, providing comprehensive data to maximize revenue potential.

On September 7, 2020, Comscore (NASDAQ: SCOR) reported strong box office results for Warner Bros.' film "Tenet" during the Labor Day weekend. Despite only 65% of U.S. theaters operating, the film earned over $20 million domestically, adding to an impressive global total nearing $150 million. The report reveals a growing consumer confidence in moviegoing, with significant international success, particularly in China. Comscore's analysis underscores the resilience of the theatrical distribution sector amid ongoing pandemic challenges.

Comscore (Nasdaq: SCOR) announced a multi-year agreement with Nextdoor to provide digital audience measurement services. The partnership includes access to Comscore's Media Metrix® Multi-Platform and Plan Metrix® Multi-Platform, enabling Nextdoor to gain actionable insights into user behavior across devices. These tools will help marketers enhance their media strategies and optimize ROI while allowing publishers to demonstrate audience value. Comscore aims to support Nextdoor's mission of fostering community connections, particularly during the COVID-19 pandemic.

Comscore (NASDAQ: SCOR) announces the launch of its next-generation theater management system, Cinema ACE, following a successful beta phase. This platform improves content management and automates features transfer for exhibitors. Key enhancements include a user-friendly browser interface, flexible hosting options, and compatibility with Windows and Linux operating systems. Theater staff can now securely access the system remotely. Cinema ACE is part of Comscore's Hollywood Software Suite, available to current subscribers, and will expand to international markets in 2021.