Comscore Inc Stock Price, News & Analysis

On September 29, 2020, Comscore (Nasdaq: SCOR) announced that its Gold Star Learning Program Case Study won first place in the 2020 Nucleus Research ROI Awards. This program also claimed Gold at the Brandon Hall Group's Excellence in Human Capital Management Awards. The Nucleus Research ROI case study reported an astonishing 3114% ROI within one month, demonstrating the effectiveness of integrating Skillsoft's digital learning resources. Comscore emphasizes its commitment to innovative employee development while ensuring bottom line efficiency.

Comscore (NASDAQ: SCOR) announces that Chief Commercial Officer Chris Wilson will speak at the RampUp Worldwide Virtual Summit on October 1, 2020, at 2pm ET. The session, titled 'Shifting the TV Measurement Status Quo,' will address the evolution of media measurement and industry challenges. Attendees can register for free to learn about new strategies across various languages during this virtual event running from September 28 to October 1. Comscore is recognized for its robust media evaluation capabilities.

Comscore (NASDAQ: SCOR) announced a renewed agreement with Graham Media Group to enhance local television and digital measurement services. The agreement covers Graham's full station footprint, including major markets like Houston, Detroit, and San Antonio. As part of the deal, Graham Media will utilize Comscore's Quickscore feature for faster local ratings. This partnership aims to improve audience insights and support Graham's commitment to local news and programming, further solidifying Comscore's position in cross-platform measurement.

Comscore (NASDAQ: SCOR) has appointed Chris Johnson as Senior Vice President, Measurement Standards Compliance, effective immediately. Johnson brings over a decade of experience from Ernst & Young, enhancing Comscore’s commitment to industry trust and transparency, particularly through its cooperation with the Media Rating Council (MRC). His appointment follows the upcoming retirement of longtime MSC team leader Larry Goldstein in March 2021, ensuring a smooth transition and continuity of successful compliance initiatives.

Comscore (NASDAQ: SCOR) announces the granting of its patent from the USPTO for "Demographic Attribution of Household Viewing Events." This patent enhances Comscore's ability to provide detailed insights into audience behaviors at various hierarchical levels. By estimating person-level viewing measurements from household data, Comscore can improve its products' accuracy in aggregating viewing information. The company has demonstrated its commitment to innovation, with numerous patents granted in recent years, positioning itself as a leader in cross-platform measurement.

Comscore (NASDAQ: SCOR) has announced a partnership with Samba TV to expand its TV measurement capabilities into European markets. This new initiative will enhance Comscore's cross-platform measurement, including ad exposure data across linear and connected TV. The partnership aims to improve ad effectiveness studies, helping brands assess their advertising ROI. Notably, clients have already initiated TV measurement projects in Europe, with plans to extend into more regions in 2021. Comscore continues to solidify its position as a leader in media evaluation across various platforms.

Comscore (NASDAQ: SCOR) has released findings indicating a resurgence in interest for small business credit cards after a decline during the first half of 2020 due to COVID-19. Their research highlights that applications for small business credit cards plummeted by 41% year-over-year in Q2 2020 as businesses shifted focus to federal relief loans. However, since June 2020, searches for small business credit cards have begun to recover, suggesting renewed interest among small businesses. The report indicates changing consumer behaviors and potential trends for credit card issuers.

Comscore (NASDAQ: SCOR) announced the grant of a new patent by the US Patent and Trademark Office for its "Device Identification System and Methods." This patent allows Comscore to use household router meters to anonymously identify individuals within households, enhancing its capabilities in providing precise insights into consumer behavior. The acceptance on the first attempt underlines the innovation's significance. CEO Bill Livek highlighted the milestone as part of Comscore's ongoing commitment to research and innovation, further solidified by numerous patents granted in recent years.

On Sept. 14, 2020, Comscore (Nasdaq: SCOR) announced the launch of enhanced brand suitability protections for advertisers. These new capabilities enable brands to better manage ad placements based on context rather than relying solely on keyword blocking. This proprietary pattern-profiling technology aims to offer nuanced insights into content safety, allowing brands to avoid unnecessary ad inventory loss. The enhancements strengthen Comscore's Activation suite, providing advertisers with advanced tools for targeted, brand-safe advertising across multiple platforms.