Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has been awarded Gold in the Best Advance in Competencies and Skill Development category at the Brandon Hall Group's Excellence in Human Capital Management Awards. This recognition is due to Comscore's innovative Gold Star Learning Program, developed in collaboration with Skillsoft, aimed at enhancing employee skills and fostering a culture of continuous learning. The program incorporates engaging learning paths and motivates employees through game-like concepts. Comscore's leadership lauded the award as a testament to their commitment to employee development and organizational goals.

Comscore (NASDAQ: SCOR) reports a significant increase in mobile vehicle shopping, with 6.6 million average monthly mobile shoppers in the first half of 2020, compared to 3.5 million for desktops. Key findings reveal that automakers like Ford and Chevrolet attract more mobile traffic, while Honda leans towards desktop usage. Demographically, mobile shoppers are younger (median age 49) and more female (43%) than their desktop counterparts. Comscore will continue to analyze these trends, providing insights on consumer media behavior.

Comscore (NASDAQ: SCOR) reports that overall news consumption has stayed above pre-pandemic levels as audience traffic normalizes in certain categories. Notably, digital visits to news sites peaked at 8.5 billion during April 13-19 and remained 28% higher than pre-pandemic figures as of July 27-August 2, reaching 7.4 billion visits. Despite a gradual decline in overall digital visits since peak weeks, the levels are still over 30% higher than before the pandemic. Comscore emphasizes ongoing monitoring of media consumption trends during COVID-19.

Comscore (NASDAQ: SCOR) reports significant improvements in employee engagement and satisfaction, correlating with reduced attrition. A recent survey shows that 92% of employees see themselves working at Comscore in a year, up from 77% in 2019. Satisfaction with working at Comscore rose to 93%, from 79%, and confidence in leadership increased to 91% from 73%. The company is focused on enhancing workplace culture, communication, and inclusivity, with a commitment to fostering employee involvement in shaping the future of Comscore.

Comscore (Nasdaq: SCOR) has partnered with Canvas Worldwide, the second-largest independent media agency, to be their preferred provider for Branded Content™ measurement. This agreement initiates with six integrations, allowing Canvas to leverage Comscore's robust analytics to assess the effectiveness of branded content campaigns amidst evolving advertising strategies due to the COVID-19 pandemic. Comscore's technology offers comprehensive insights combining various data streams, enhancing brands' understanding of their messaging impacts.

Comscore (NASDAQ: SCOR) has renewed its Local OTT measurement partnership with Sinclair Compulse360, a leader in local OTT content and advertising. This renewed agreement will provide currency-grade, independent third-party validation and measurement for all Compulse360's OTT campaigns. Comscore's collaboration with Sinclair began successfully last year, and both companies express excitement about expanding their partnership. Comscore aims to enhance the measurement of digital, linear TV, and OTT viewership, providing comprehensive cross-platform insights for media buyers and sellers.

Comscore reported Q2 2020 financials with revenue of $88.6 million, down from $96.9 million year-over-year. The net loss was $10.4 million or $(0.15) per share, significantly improved from a loss of $279.5 million in the previous year due to non-cash impairment. Adjusted EBITDA rose to $9.2 million compared to a loss last year. Despite challenges from the pandemic, significant renewals and partnerships were achieved, particularly in TV and Analytics. Comscore's cash reserves stood at $55.5 million as of June 30, 2020.

Comscore (NASDAQ: SCOR) and Consumer Orbit launched Comscore Consumer Intelligence, a platform designed for local market advertising. This resource merges Comscore's extensive media measurement capabilities with Consumer Orbit's real-time consumer behavior data, facilitating more effective ad targeting. This addresses the outdated methods of audience segmentation in local media sales. Advertisers will benefit from real-time insights into shopping behaviors and media consumption. The solution is expected to be available by the end of 2020, enhancing ad decision-making in local markets.

Comscore (NASDAQ: SCOR) has launched new brand safety options to help advertisers combat misinformation during the 2020 U.S. election season. With the Contextual Targeting suite, advertisers can now avoid associating with unreliable news content while placing ads on reputable sites that are seeing increased traffic. This system utilizes a contextual crawler and advanced machine learning for accurate content assessments, ensuring adaptability to evolving misinformation tactics. According to company leaders, these enhancements reinforce Comscore's role in providing robust digital advertising solutions.