Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) reports significant improvements in employee engagement and satisfaction, correlating with reduced attrition. A recent survey shows that 92% of employees see themselves working at Comscore in a year, up from 77% in 2019. Satisfaction with working at Comscore rose to 93%, from 79%, and confidence in leadership increased to 91% from 73%. The company is focused on enhancing workplace culture, communication, and inclusivity, with a commitment to fostering employee involvement in shaping the future of Comscore.

Comscore (Nasdaq: SCOR) has partnered with Canvas Worldwide, the second-largest independent media agency, to be their preferred provider for Branded Content™ measurement. This agreement initiates with six integrations, allowing Canvas to leverage Comscore's robust analytics to assess the effectiveness of branded content campaigns amidst evolving advertising strategies due to the COVID-19 pandemic. Comscore's technology offers comprehensive insights combining various data streams, enhancing brands' understanding of their messaging impacts.

Comscore (NASDAQ: SCOR) has renewed its Local OTT measurement partnership with Sinclair Compulse360, a leader in local OTT content and advertising. This renewed agreement will provide currency-grade, independent third-party validation and measurement for all Compulse360's OTT campaigns. Comscore's collaboration with Sinclair began successfully last year, and both companies express excitement about expanding their partnership. Comscore aims to enhance the measurement of digital, linear TV, and OTT viewership, providing comprehensive cross-platform insights for media buyers and sellers.

Comscore reported Q2 2020 financials with revenue of $88.6 million, down from $96.9 million year-over-year. The net loss was $10.4 million or $(0.15) per share, significantly improved from a loss of $279.5 million in the previous year due to non-cash impairment. Adjusted EBITDA rose to $9.2 million compared to a loss last year. Despite challenges from the pandemic, significant renewals and partnerships were achieved, particularly in TV and Analytics. Comscore's cash reserves stood at $55.5 million as of June 30, 2020.

Comscore (NASDAQ: SCOR) and Consumer Orbit launched Comscore Consumer Intelligence, a platform designed for local market advertising. This resource merges Comscore's extensive media measurement capabilities with Consumer Orbit's real-time consumer behavior data, facilitating more effective ad targeting. This addresses the outdated methods of audience segmentation in local media sales. Advertisers will benefit from real-time insights into shopping behaviors and media consumption. The solution is expected to be available by the end of 2020, enhancing ad decision-making in local markets.

Comscore (NASDAQ: SCOR) has launched new brand safety options to help advertisers combat misinformation during the 2020 U.S. election season. With the Contextual Targeting suite, advertisers can now avoid associating with unreliable news content while placing ads on reputable sites that are seeing increased traffic. This system utilizes a contextual crawler and advanced machine learning for accurate content assessments, ensuring adaptability to evolving misinformation tactics. According to company leaders, these enhancements reinforce Comscore's role in providing robust digital advertising solutions.

Comscore (Nasdaq: SCOR) has launched significant updates to its movies reporting and analytics suite, enhancing user experience and analytics capabilities. Key improvements include a unified global database system and a flexible API for on-demand information retrieval. New data visualizations enable year-over-year film performance comparisons. Additionally, Comscore has upgraded its Cinema Auditorium Control Engine (ACE), streamlining management tasks for exhibitors. The company emphasizes its commitment to supporting the film industry amidst evolving market conditions.

Comscore (NASDAQ: SCOR) reported a significant rise in in-home data usage during the COVID-19 pandemic, with a year-over-year increase of 14% in June 2020 compared to June 2019. Data consumption via Smart TVs surged by 28%, while Streaming Boxes/Sticks maintained a 31% share of total in-home data. However, the growth trend showed signs of slowing, with a notable decline in usage compared to May 2020. The report anticipates that potential renewed stay-at-home orders due to rising COVID-19 cases could affect future data consumption trends.

Comscore (NASDAQ: SCOR) has entered into an agreement with B.A.S.S., LLC to provide advanced digital audience and television measurement services. This partnership will utilize Comscore's Media Metrix® Multi-Platform for detailed insights into audience behavior across devices and platforms, as well as TV Essentials® for comprehensive TV advertising metrics. The collaboration aims to enhance advertising relevance and engagement for B.A.S.S., a leading entity in the bass fishing community.