Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore Inc (NASDAQ: SCOR), a global leader in cross-platform media measurement, provides this centralized news hub for tracking its latest corporate developments. Investors and media professionals will find timely updates including earnings reports, product launches, and strategic partnerships.
This resource offers essential updates on SCOR's innovations in digital/TV audience analytics, advertising measurement tools, and privacy-compliant data solutions. Key content includes press releases about new measurement methodologies, financial performance disclosures, and industry collaboration announcements.
Regular visitors gain access to SCOR's verified updates across critical areas: streaming measurement advancements, advertising analytics enhancements, and cross-platform methodology improvements. The curated news selection helps stakeholders monitor the company's role in shaping media measurement standards.
Bookmark this page for direct access to Comscore's official communications and third-party analyses. Check back frequently to stay informed about developments impacting media planning, audience insights, and advertising effectiveness measurement.
On July 13, 2020, Comscore (NASDAQ: SCOR) reported a decline in consumer engagement on travel-related websites as COVID-19 cases surged after state reopenings. Despite a brief increase in May 2020, metrics fell again in June, with online travel agents seeing a drop in minutes per visitor from 16.3 to 12.69. Additionally, average weekly visits to airlines and vacation rental sites indexed lower compared to pre-pandemic levels. By July 2020, growth in travel bookings appeared to slow, with most sectors still experiencing bookings 40-60% below February 2020 levels.
Research by Comscore (Nasdaq: SCOR) reveals a year-over-year increase in video on demand (VOD) transactions amidst the COVID-19 pandemic, driven by higher entertainment consumption. Despite overall consumption declining in May 2020 compared to April, sports and fitness categories saw remarkable growth, with sports transactions in May 2020 being 925% higher than in May 2019. This indicates a strong demand for live sports content as Americans turned to VOD for engagement during lockdowns. For further insights on media consumption trends, visit Comscore's Coronavirus Insights Hub.
On June 29, 2020, Comscore (NASDAQ: SCOR) announced that Steve Walsh, its Executive Vice President, Commercial, was appointed as an Associate Member of the Florida Association of Broadcasters' Board of Directors. Walsh will provide strategic insights to aid Television and Radio stations in navigating market challenges. Bill Livek, Comscore's CEO, praised Walsh for his deep industry experience and contributions to enhancing clients' satisfaction across 1,000 local television stations.
Comscore (Nasdaq: SCOR) will host its 2020 State of Gaming webinar on July 15, 2020, at 2 p.m. EDT. This webinar will explore significant changes in esports, gaming, and livestreaming behaviors, particularly amid the COVID-19 pandemic. The session aims to provide insights into today's gamer demographics, preferences, and attitudes, aiding advertisers in understanding the evolving landscape. For further details and registration, visit Comscore's website.
On June 25, 2020, Comscore (NASDAQ: SCOR) announced its whitepaper titled "Future of Measurement in a Cookieless World." This report addresses the evolving privacy landscape, focusing on data collection methods in light of new regulations. Key initiatives include the development of the Atomic ID™, a privacy-driven method for creating behavioral profiles without cookies, and a partnership with LiveRamp to enhance privacy-focused services. The report aims to help marketers adapt to a privacy-centric environment while maintaining consumer trust.
Comscore (NASDAQ: SCOR) released its 2020 'State of OTT' report, highlighting significant shifts in OTT consumption due to the COVID-19 pandemic. Key findings reveal a surge in OTT engagement, with 69.8 million homes using OTT services in April 2020, an increase of 5.2 million from April 2019. Households viewed an average of 102 hours of content, rising by 17 hours year-over-year. Ad-supported services grew 9% from January to April 2020, surpassing non-ad-supported services' 5% growth. Overall, OTT added 1.4 billion viewing hours in April 2020 compared to the previous year.
New research from Comscore (Nasdaq: SCOR) indicates a modest recovery in the automotive industry, as both in-market shoppers and sales increased by 24% and 57%, respectively, in May 2020 compared to April 2020. This recovery is attributed to easing lockdowns and enhanced incentives from automakers. Early data suggests growing consumer interest in online vehicle shopping and home delivery services, exemplified by General Motors and Fiat Chrysler's initiatives, as well as Ford's shop.ford.com showing a 17% increase in serious shopping activity since April 2020.
On June 18, 2020, Comscore (Nasdaq: SCOR) announced a renewal agreement with Rockfleet Broadcasting for continued TV measurement in Bangor, ME, and Wausau, WI. This partnership, which began in 2014, allows Rockfleet to use Comscore's local television measurement as their exclusive currency, demonstrating audience value to the buy-side, thus maximizing revenue and market share. Executives from both companies expressed satisfaction with the stability and reliability of Comscore's audience insights and client service, solidifying their long-term collaboration.
Research from Comscore (NASDAQ: SCOR) reveals a surge in consumer interest in brokerage and investment accounts during Q1 2020. Amid COVID-19 market volatility, account applications hit all-time highs with account shoppers increasing by 39%, application starts by 92%, and completions by 104% from Q4 2019. Search channels contributed to an uptick of 2.7 million in shopper volume. Additionally, the consumption of financial education content saw a 15% rise, reaching 13.1 million unique views. This highlights a strong demand for financial guidance during uncertain times.
Comscore (NASDAQ: SCOR) announced a partnership with Shout! Studios to provide census-level video on-demand (VOD) measurement via its OnDemand Essentials® service. This collaboration aims to enhance Shout! Studios' understanding of audience engagement, particularly important during the COVID-19 pandemic, as VOD transactions have surged. The OnDemand Essentials® service utilizes data from over 105 million TV screens across the U.S., ensuring precise measurement and supporting timely decision-making for content providers.
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