Comscore Inc Stock Price, News & Analysis

Comscore (NASDAQ: SCOR) has been granted a new patent by the U.S. Patent and Trademark Office for its innovation in "Protecting User Privacy During Collection of Demographics Census Data." This patent enhances Comscore's capabilities in audience measurement while ensuring consumer privacy. Over the past five years, Comscore has obtained 76 U.S. patents, demonstrating its commitment to privacy-safe measurement and continuous investment in R&D. This innovation is part of Comscore's roadmap for superior measurement in a cookieless digital environment.

Comscore (NASDAQ: SCOR) reports a notable shift in consumer spending due to the COVID-19 pandemic, with retail engagement changing dramatically. The Sports & Outdoor category saw a 71% increase in visits in April 2020 and an 86% rise in May 2020, despite overall spending challenges. Apparel engagement spiked, with visitors spending 38% more time on sites, yet actual spending dropped 14% in May. The Home Furnishing and Consumer Electronics sectors are witnessing declining engagement, while the Tickets & Events category struggles to recover. Comscore will continue tracking these trends.

Comscore (NASDAQ: SCOR) released research on July 15, 2020, highlighting the significant rise in usage of collaboration tools due to the COVID-19 pandemic. In May 2020, U.S. audiences spent six billion minutes on platforms like Zoom and Microsoft Teams, with unique visitors increasing by 813% and 943% year-over-year. Overall, 41% of the U.S. internet audience engaged with collaboration tools, illustrating a 322% growth from May 2019. Comscore will continue monitoring these trends and provide insights tailored to media consumption.

On July 13, 2020, Comscore (NASDAQ: SCOR) reported a decline in consumer engagement on travel-related websites as COVID-19 cases surged after state reopenings. Despite a brief increase in May 2020, metrics fell again in June, with online travel agents seeing a drop in minutes per visitor from 16.3 to 12.69. Additionally, average weekly visits to airlines and vacation rental sites indexed lower compared to pre-pandemic levels. By July 2020, growth in travel bookings appeared to slow, with most sectors still experiencing bookings 40-60% below February 2020 levels.

Research by Comscore (Nasdaq: SCOR) reveals a year-over-year increase in video on demand (VOD) transactions amidst the COVID-19 pandemic, driven by higher entertainment consumption. Despite overall consumption declining in May 2020 compared to April, sports and fitness categories saw remarkable growth, with sports transactions in May 2020 being 925% higher than in May 2019. This indicates a strong demand for live sports content as Americans turned to VOD for engagement during lockdowns. For further insights on media consumption trends, visit Comscore's Coronavirus Insights Hub.

On June 29, 2020, Comscore (NASDAQ: SCOR) announced that Steve Walsh, its Executive Vice President, Commercial, was appointed as an Associate Member of the Florida Association of Broadcasters' Board of Directors. Walsh will provide strategic insights to aid Television and Radio stations in navigating market challenges. Bill Livek, Comscore's CEO, praised Walsh for his deep industry experience and contributions to enhancing clients' satisfaction across 1,000 local television stations.

Comscore (Nasdaq: SCOR) will host its 2020 State of Gaming webinar on July 15, 2020, at 2 p.m. EDT. This webinar will explore significant changes in esports, gaming, and livestreaming behaviors, particularly amid the COVID-19 pandemic. The session aims to provide insights into today's gamer demographics, preferences, and attitudes, aiding advertisers in understanding the evolving landscape. For further details and registration, visit Comscore's website.

On June 25, 2020, Comscore (NASDAQ: SCOR) announced its whitepaper titled "Future of Measurement in a Cookieless World." This report addresses the evolving privacy landscape, focusing on data collection methods in light of new regulations. Key initiatives include the development of the Atomic ID™, a privacy-driven method for creating behavioral profiles without cookies, and a partnership with LiveRamp to enhance privacy-focused services. The report aims to help marketers adapt to a privacy-centric environment while maintaining consumer trust.

Comscore (NASDAQ: SCOR) released its 2020 'State of OTT' report, highlighting significant shifts in OTT consumption due to the COVID-19 pandemic. Key findings reveal a surge in OTT engagement, with 69.8 million homes using OTT services in April 2020, an increase of 5.2 million from April 2019. Households viewed an average of 102 hours of content, rising by 17 hours year-over-year. Ad-supported services grew 9% from January to April 2020, surpassing non-ad-supported services' 5% growth. Overall, OTT added 1.4 billion viewing hours in April 2020 compared to the previous year.