Welcome to our dedicated page for Comscore news (Ticker: SCOR), a resource for investors and traders seeking the latest updates and insights on Comscore stock.
Comscore, Inc. reports company developments tied to media measurement, audience analytics and advertising evaluation across digital, linear TV, over-the-top, connected TV, audio and theatrical channels. Its news commonly covers financial results, local TV measurement agreements, cross-platform measurement products, and syndicated research on consumer behavior and media usage.
Comscore updates also include Proximic by Comscore audience and contextual advertising capabilities, partnerships with demand-side platforms and media buyers, programmatic and political advertising solutions, and capital-structure developments following its completed recapitalization transaction.
Comscore (Nasdaq: SCOR) announces that Alyra Liriano, Counsel for Privacy and Compliance, will participate in a panel titled "Starting a Career in Privacy: Pathways for Lawyers and Engineers" on September 16, 2020, at 1 p.m. ET. Moderated by the International Association of Privacy Professionals, the panel aims to provide insights about starting a career in privacy. Comscore emphasizes its commitment to privacy through robust policies and ongoing digital and TV product innovations as part of its roadmap for effective measurement in a cookieless environment.
Comscore (NASDAQ: SCOR) released a new survey indicating that U.S. moviegoers are increasingly confident about returning to theaters, largely due to extensive safety measures. Key findings show that 92% of respondents had a positive experience, with 60% expressing excitement about their return. Additionally, 51% were motivated by socialization, and blockbuster films played a crucial role in attracting audiences. The survey, conducted from August 21 to September 6, 2020, reflects a significant recovery trend in the theatrical industry amid ongoing COVID-19 challenges.
Comscore (NASDAQ: SCOR) announced on September 9, 2020, that it has received a patent from the US Patent and Trademark Office for its System and Methods for Transmitting Content Based on Co-Location. This invention enhances Comscore's device graph, enabling improved measurement across digital platforms. The new patent adds to Comscore's robust intellectual property portfolio, which now includes 78 patents granted in the past five years. CEO Bill Livek emphasized the company's commitment to innovation and precise cross-platform measurement.
Comscore (NASDAQ: SCOR) has announced a renewal agreement with Weigel Broadcasting for local TV measurement services covering five Milwaukee and three South Bend stations. This agreement will leverage Comscore's local television currency and advanced audience segments to enhance audience insights and drive revenue growth for Weigel. With over a decade of experience in measuring television viewership, Comscore continues to be a trusted partner in the industry, providing comprehensive data to maximize revenue potential.
On September 7, 2020, Comscore (NASDAQ: SCOR) reported strong box office results for Warner Bros.' film "Tenet" during the Labor Day weekend. Despite only 65% of U.S. theaters operating, the film earned over $20 million domestically, adding to an impressive global total nearing $150 million. The report reveals a growing consumer confidence in moviegoing, with significant international success, particularly in China. Comscore's analysis underscores the resilience of the theatrical distribution sector amid ongoing pandemic challenges.
Comscore (Nasdaq: SCOR) announced a multi-year agreement with Nextdoor to provide digital audience measurement services. The partnership includes access to Comscore's Media Metrix® Multi-Platform and Plan Metrix® Multi-Platform, enabling Nextdoor to gain actionable insights into user behavior across devices. These tools will help marketers enhance their media strategies and optimize ROI while allowing publishers to demonstrate audience value. Comscore aims to support Nextdoor's mission of fostering community connections, particularly during the COVID-19 pandemic.
Comscore (NASDAQ: SCOR) announces the launch of its next-generation theater management system, Cinema ACE, following a successful beta phase. This platform improves content management and automates features transfer for exhibitors. Key enhancements include a user-friendly browser interface, flexible hosting options, and compatibility with Windows and Linux operating systems. Theater staff can now securely access the system remotely. Cinema ACE is part of Comscore's Hollywood Software Suite, available to current subscribers, and will expand to international markets in 2021.
Comscore (Nasdaq: SCOR) has announced a partnership with the World Surf League (WSL) to provide digital audience measurement services. This agreement includes access to Comscore's Media Ratings solutions such as Video Metrix in the U.S., Australia, and Brazil, aimed at enhancing understanding of audience behavior across desktop and mobile platforms. The partnership is positioned to support WSL's growing audience and complements its existing sponsorships.
Comscore (NASDAQ: SCOR) has been awarded Gold in the Best Advance in Competencies and Skill Development category at the Brandon Hall Group's Excellence in Human Capital Management Awards. This recognition is due to Comscore's innovative Gold Star Learning Program, developed in collaboration with Skillsoft, aimed at enhancing employee skills and fostering a culture of continuous learning. The program incorporates engaging learning paths and motivates employees through game-like concepts. Comscore's leadership lauded the award as a testament to their commitment to employee development and organizational goals.
Comscore (NASDAQ: SCOR) reports a significant increase in mobile vehicle shopping, with 6.6 million average monthly mobile shoppers in the first half of 2020, compared to 3.5 million for desktops. Key findings reveal that automakers like Ford and Chevrolet attract more mobile traffic, while Honda leans towards desktop usage. Demographically, mobile shoppers are younger (median age 49) and more female (43%) than their desktop counterparts. Comscore will continue to analyze these trends, providing insights on consumer media behavior.