Vivid Seats Named Official Fan Experience Partner of the Chicago Bears
Vivid Seats (NASDAQ: SEAT), a leading ticket marketplace platform, has announced a multi-year partnership with the Chicago Bears as their Official Fan Experience Partner. The partnership introduces the Vivid Seats Fan Experience Skydeck, an exclusive fan zone above Soldier Field's North End Zone offering premium views and amenities.
The collaboration includes VIP pre-game field opportunities and access to a dedicated fan area featuring bar-top tables, private concessions, tailgate games, and panoramic views. As part of the agreement, Vivid Seats will receive prominent branding across Soldier Field Stadium. This partnership adds to Vivid Seats' NFL portfolio, which includes partnerships with the Chargers, Colts, Browns, and 49ers.
Vivid Seats (NASDAQ: SEAT), importante piattaforma di marketplace per biglietti, ha annunciato una partnership pluriennale con i Chicago Bears come Official Fan Experience Partner. L’accordo prevede la creazione del Vivid Seats Fan Experience Skydeck, una esclusiva fan zone situata sopra la North End Zone del Soldier Field, che offre viste privilegiate e servizi di alta qualità.
La collaborazione comprende opportunità VIP sul campo prima della partita e l’accesso a un’area dedicata ai tifosi con tavoli da bar, punti ristoro privati, giochi da tailgate e vedute panoramiche. Nell’ambito dell’intesa, Vivid Seats otterrà una visibilità di rilievo all’interno dello Soldier Field. Questa partnership si aggiunge al portfolio NFL di Vivid Seats, che include già accordi con Chargers, Colts, Browns e 49ers.
Vivid Seats (NASDAQ: SEAT), una destacada plataforma de venta de entradas, ha anunciado una asociación plurianual con los Chicago Bears como su Official Fan Experience Partner. La alianza introduce el Vivid Seats Fan Experience Skydeck, una zona exclusiva para aficionados sobre la North End Zone del Soldier Field que ofrece vistas premium y servicios exclusivos.
La colaboración incluye oportunidades VIP en el campo antes del partido y acceso a un área para fans con mesas altas, concesiones privadas, juegos de tailgate y vistas panorámicas. Como parte del acuerdo, Vivid Seats tendrá una presencia destacada en el Soldier Field. Esta asociación se suma al portfolio de la NFL de Vivid Seats, que ya cuenta con acuerdos con Chargers, Colts, Browns y 49ers.
Vivid Seats (NASDAQ: SEAT), 선도적인 티켓 마켓플레이스 플랫폼이 Chicago Bears와 다년간의 파트너십을 체결해 Official Fan Experience Partner가 되었다고 발표했습니다. 이번 파트너십으로 Vivid Seats Fan Experience Skydeck가 도입되며, 이는 Soldier Field의 노스 엔드존 위에 자리한 독점 팬 구역으로 프리미엄 전망과 편의시설을 제공합니다.
협업에는 경기 전 VIP 필드 체험과 바 탑 테이블, 전용 매점, 테일게이트 게임, 탁 트인 전망을 갖춘 전용 팬 구역 이용이 포함됩니다. 계약의 일환으로 Vivid Seats는 Soldier Field 전역에 걸쳐 눈에 띄는 브랜드 노출을 얻게 됩니다. 이 파트너십은 Chargers, Colts, Browns, 49ers와의 제휴를 포함한 Vivid Seats의 NFL 포트폴리오에 추가됩니다.
Vivid Seats (NASDAQ: SEAT), une plateforme leader de marché de billets, a annoncé un partenariat pluriannuel avec les Chicago Bears en tant qu’Official Fan Experience Partner. Le partenariat lance le Vivid Seats Fan Experience Skydeck, une zone exclusive pour les fans située au-dessus de la North End Zone du Soldier Field, offrant des vues premium et des prestations de qualité.
La collaboration inclut des accès VIP sur le terrain avant le match et l’accès à un espace dédié aux supporters avec tables hautes, points de restauration privés, jeux de tailgate et vues panoramiques. Dans le cadre de l’accord, Vivid Seats bénéficiera d’une visibilité importante au Soldier Field. Ce partenariat vient s’ajouter au portefeuille NFL de Vivid Seats, qui comprend déjà des accords avec les Chargers, Colts, Browns et 49ers.
Vivid Seats (NASDAQ: SEAT), eine führende Ticket-Marktplatzplattform, hat eine mehrjährige Partnerschaft mit den Chicago Bears als Official Fan Experience Partner bekanntgegeben. Die Partnerschaft führt das Vivid Seats Fan Experience Skydeck ein, eine exklusive Fan-Zone über der North End Zone im Soldier Field mit erstklassigen Ausblicken und Annehmlichkeiten.
Die Zusammenarbeit umfasst VIP-Feldzugänge vor dem Spiel sowie den Zugang zu einem speziellen Fanbereich mit Bartischen, privaten Verpflegungsständen, Tailgate-Spielen und Panoramablick. Im Rahmen der Vereinbarung erhält Vivid Seats sichtbare Markenplatzierung im Soldier Field. Diese Partnerschaft ergänzt das NFL-Portfolio von Vivid Seats, zu dem bereits Kooperationen mit den Chargers, Colts, Browns und 49ers gehören.
- Strategic partnership with major NFL franchise expands Vivid Seats' market presence
- Enhanced fan experience offerings through exclusive Skydeck access and VIP opportunities
- Increased brand visibility through prominent stadium signage
- Strengthens Vivid Seats' NFL partnership portfolio
- None.
Insights
Vivid Seats expands NFL presence with Chicago Bears partnership, strengthening its market position and creating new revenue opportunities.
This multi-year partnership between Vivid Seats and the Chicago Bears represents a strategic expansion of the ticketing marketplace's NFL portfolio, which now includes five major franchises. The deal goes beyond traditional sponsorship by creating the Vivid Seats Skydeck, an exclusive premium viewing area that transforms the company from a pure ticket seller into an experience provider.
The partnership delivers multiple revenue and branding advantages for Vivid Seats. The company gains prominent stadium branding throughout Soldier Field, exclusive selling rights for the Skydeck experience, and opportunities to capture high-margin premium experience sales. Most importantly, this arrangement creates a closed-loop ecosystem where Vivid Seats controls both ticket distribution and premium experiences, maximizing revenue per customer.
For a marketplace business like Vivid Seats, these exclusive partnerships create significant competitive differentiation against rivals like StubHub and SeatGeek. By securing exclusive experiences that can't be purchased elsewhere, Vivid Seats establishes unique inventory that drives customers to their platform specifically. This "hometown" partnership carries particular significance given the company's Chicago headquarters, potentially increasing local market penetration in one of America's largest sports markets.
CHICAGO, Aug. 20, 2025 (GLOBE NEWSWIRE) -- Vivid Seats Inc. (NASDAQ: SEAT), a leading marketplace that utilizes its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of events each year, today announced a multi-year partnership with the Chicago Bears, naming Vivid Seats an Official Fan Experience Partner of the celebrated NFL franchise.
This collaboration brings together two iconic Chicago institutions to elevate the gameday experience for fans at Soldier Field. Beginning this NFL season, Vivid Seats customers will have access to exclusive experiences that go beyond the ticket, including VIP pre-game field opportunities and access to the Vivid Seats Skydeck, an exclusive fan zone that blends unbeatable views of the field with the energy of Chicago’s skyline.
Located above the North End Zone at Soldier Field, the Vivid Seats Fan Experience Skydeck offers fans a vibrant, social space to enjoy the game in a casual, elevated setting. With bar-top tables, private concessions, tailgate games, and panoramic views, this suite serves as the ultimate gathering spot for Bears fans looking for a unique way to experience football in the city they love.
“We’re excited to start our partnership with Vivid Seats through this new Skydeck experience,” said Doug Carnahan, Vice President of Corporate Partnerships for the Chicago Bears. “This offering provides another exciting way for fans to take in a Bears game at Soldier Field packaged with other gameday experiences. Whether it’s your first game or your hundredth, the Vivid Seats Fan Experience Skydeck offers a fun, social atmosphere that showcases both the energy of gameday and the incredible views of the city.”
“As a proud Chicago-based company, it’s a privilege to team up with a franchise as legendary as the Bears,” said Geoff Lester, Chief Commercial Officer at Vivid Seats. “We are committed to redefining the live event experience, and this partnership is about providing Chicago Bears fans with more than just a great seat at a great value, it’s about experiencing exclusive and unforgettable moments this season.”
As part of the agreement, Vivid Seats will receive prominent branding across Soldier Field Stadium, including LED signage and exclusive activation in the Vivid Seats Fan Experience Skydeck. This partnership expands Vivid Seats' growing roster of NFL relationships, which includes the Los Angeles Chargers, Indianapolis Colts, Cleveland Browns, and San Francisco 49ers.
Fans can secure their Vivid Seats Fan Experience Skydeck tickets exclusively by downloading the Vivid Seats app, or visiting https://www.vividseats.com/.
About Vivid Seats
Founded in 2001, Vivid Seats is a leading online ticket marketplace committed to becoming the ultimate partner for connecting fans to the live events, artists, and teams they love. Based on the belief that everyone should “Experience It Live,” the Chicago-based company provides exceptional value by providing one of the widest selections of events and tickets in North America and an industry leading Vivid Seats Rewards program where all fans earn on every purchase. Through its proprietary software and unique technology, Vivid Seats drives the consumer and business ecosystem for live event ticketing and enables the power of shared experiences to unite people. Vivid Seats has been recognized by Newsweek as one of America’s Best Companies for Customer Service in ticketing. Fans who want to have the best live experiences can start by downloading the Vivid Seats mobile app, going to vividseats.com, or calling 866-848-8499.
Contacts:
Media
Julia Young, Vivid Seats
Julia.Young@vividseats.com
Investors
Kate Africk
Kate.Africk@vividseats.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/00264676-2b01-4e31-ac8b-9a6336196714
FAQ
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