SEGG Media Closes $2.5 Million Funding Agreement

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) closed a $2.5 million securities purchase under an S-3 declared effective Nov 28, 2025, to fund a $5 million 90-day initiative plan announced Dec 11, 2025.

Key items include completing remaining tranches to acquire a controlling interest in Veloce Media Group (valued at $53 million pre-money), securing IP for Concerts.com and TicketStub.com, investing in Mexico gaming operations, and continuing development of Sports.com All-Sports Arena in Boca Raton (projected >$6 million EBITDA first year). The company projects Veloce will add nearly $20 million in annual revenue starting Q1 2026. Details of the securities purchase are in the Form 8-K filed Dec 4, 2025.

Positive

• Closed $2.5 million financing under S-3 registration
• Veloce valued at $53 million pre-money
• Veloce projected to add $20 million revenue in Q1 2026
• Boca Raton arena projected >$6 million EBITDA first year

Negative

• Controlling interest in Veloce requires completion of remaining tranches
• Board replaced top executive leadership, creating near-term transition risk
• 90-day plan contemplates actions that may cause shareholder dilution

Key Figures

Securities Purchase Agreement $2.5 million Funding agreement under previously effective Form S-3

Key initiatives budget $5 million 90-day outline of key initiatives

Veloce valuation $53 million Pre-money valuation for Veloce Media Group transaction

Sports.com arena EBITDA $6 million Projected first-year EBITDA from Boca Raton facility

Veloce revenue contribution $20 million Projected annual revenue add beginning Q1 2026

Plan duration 90 days Timeline for executing key initiatives

Market Reality Check

$1.36 Last Close

Volume Volume 88,332 vs 20-day average 217,470, indicating relatively subdued trading ahead of this funding news. low

Technical Shares traded below the 200-day MA, with price at 1.36 versus MA(200) at 5.80 before this announcement.

Peers on Argus

Peers showed mixed gains, with LTRY up 7.87%, GAMB up 3.06%, and BRAG up 0.93%, while JKPTF was flat. No sector-wide momentum flag was triggered for this news.

Historical Context

Date	Event	Sentiment	Move	Catalyst
Dec 01	Leadership change	Positive	-6.1%	Board replaced CEO and elevated finance leadership to drive stronger execution.
Nov 25	Operating update	Positive	-4.9%	Company surpassed 102 million views and highlighted global expansion initiatives.
Nov 20	Acquisition news	Positive	-8.2%	Agreement to acquire 51% of Ant Media & Productions and new streaming content deal.
Nov 13	Acquisition LOI	Positive	-7.5%	Binding LOI to acquire Triggy.AI to add ad-tech and AI-driven monetization.
Nov 12	Brand expansion	Positive	-14.6%	Sports.com brand expansion via NBA yearbook ads across major U.S. markets.

Pattern Detected

Recent positive strategic and growth announcements have been followed by negative next-day price reactions, suggesting a pattern of skepticism toward expansion and M&A headlines.

Recent Company History

Over the last month, SEGG issued several growth-focused updates, including NBA advertising expansion on Nov 12, an LOI to acquire Triggy.AI on Nov 13, a majority stake deal for Ant Media & Productions on Nov 20, and surpassing 102 million views on Nov 25. Leadership changes were announced on Dec 1 to drive growth and discipline. Each of these events carried constructive strategic intent yet saw next-day share price declines, framing today’s funding and execution-focused update against a backdrop of market caution.

Market Pulse Summary

This announcement details a $2.5 million funding agreement tied to a $5 million, 90-day plan focused on closing the Veloce acquisition, DotCom Ventures-related assets, and building out Sports.com infrastructure, including a Boca Raton arena projected to generate over $6 million in first-year EBITDA. Set against recent leadership changes and prior acquisition news that saw weak price follow-through, investors may track actual closing of transactions, revenue realization near Q1 2026, and impacts on the company’s loss and liquidity profile from recent filings.

Key Terms

securities purchase agreement financial

"announces that it has closed a $2.5 million Securities Purchase Agreement under a"

A securities purchase agreement is a written contract between a buyer and a seller outlining the terms for buying or selling financial assets such as stocks or bonds. It specifies details like the price, quantity, and conditions of the transaction, similar to a shopping list with agreed-upon terms. For investors, it provides clarity and legal protection when transferring ownership of these financial instruments.

intellectual property technical

"This will enable the Company to secure the intellectual property associated with Concerts.com"

Intellectual property are legal rights that protect creations of the mind—such as inventions, brand names, designs, software, or secret formulas—giving the owner control over who can use, copy or sell them. For investors, IP is like owning a blueprint or recipe: it can generate steady income through exclusive sales or licensing, boost a company’s competitive edge and valuation, and also create costs or risks if rights must be defended or challenged in court.

ebitda financial

"David Lloyd’s projections are that the Boca facility will deliver over $6 million in EBITDA in its first year"

EBITDA stands for earnings before interest, taxes, depreciation, and amortization. It measures a company's profitability by focusing on the money it makes from its core operations, ignoring expenses like taxes and accounting adjustments. Investors use EBITDA to compare how well different companies are performing financially, as it provides a clearer picture of operational success without the influence of financial structure or accounting choices.

form 8-k regulatory

"Details on the Securities Purchase Agreement are available in the Company’s Form 8-K filed on December 4, 2025."

A Form 8-K is a report that companies file with the government to share important news quickly, such as changes in leadership, major business deals, or financial updates. It matters because it helps investors stay informed about significant events that could affect the company's value or stock price.

AI-generated analysis. Not financial advice.

Company’s 90-Day Key Initiatives are Focused on Completing Acquisitions and Strengthening Operations

FORT WORTH, Texas, Dec. 11, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announces that it has closed a $2.5 million Securities Purchase Agreement under a shelf registration statement on Form S-3 that was previously filed with the SEC and declared effective on November 28, 2025. The funds will be used by the Company to execute on reaching milestones outlined in its 90-day outline of key initiatives including completing the investment to acquire a controlling interest in Veloce Media Group (“Veloce”).

The recent decision by the Company’s Board of Directors to make a change at the top of SEGG Media’s executive leadership team is a statement that the Company is committed to a more disciplined approach that is grounded in realistic planning, transparent communication, and dependable delivery. The Company’s immediate focus is on maximizing the value of its assets, stabilizing operations, improving internal processes, and ensuring that commitments made to shareholders, partners, and employees are supported by clear execution plans and measurable outcomes.

Marc Bircham, Chairman of the SEGG Media Board of Directors, said, “We have entered a phase where results matter more than rhetoric. The Company will prioritize fundamentals: driving sustainable revenue growth, improving operational efficiency, and strengthening financial stewardship. This transition marks a shift toward a culture centered on follow-through, accountability, and delivering on what we say we will do.”

The Company has outlined a $5 Million 90-day outline of key initiatives which includes the following:

1. Finalize Acquisition of Controlling Interest in the Veloce Media Group. The Company will complete the remaining tranches of the Veloce Media Group transaction along with additional steps to ensure the achievement of controlling interest, enabling the Company to begin to consolidate and report operating results and balance sheet components of Veloce as well as ensuring full integration planning and alignment of resources necessary to begin driving value from the combined operations. The transaction, valuing Veloce at $53 million pre-money, marks a pivotal step forward in the Group’s international expansion strategy. Funds from the Company’s previous payments for Tranche 1 have already been deployed to drive key initiatives, including Veloce’s acquisition of the creator-led content, motorsport, and apparel brand Quadrant, co-founded by Formula 1 driver and winner of the 2025 World Championship, Lando Norris.
2. Fund Commitments Related to the DotCom Ventures Acquisition. This will enable the Company to secure the intellectual property associated with Concerts.com and TicketStub.com and invest in launching both a fan-focused ticket buying platform and a premier destination for concert lovers, with these efforts being driven by Simon Lewis, former president of Live Nation Europe.
3. Invest in International Gaming Operations, Beginning with Mexico. The Company will allocate targeted investments to accelerate growth in international markets, with an initial focus on the Company’s existing operations in Mexico. This includes reinforcing existing infrastructure, regulatory readiness, and localized expansion planning.
4. Continued Investment in the Development of the Sports.com All-Sports Arena by David Lloyd. The Boca Raton facility is a foundational component for the Sports.com brand. The venue will be the first of its kind in Florida, blending state-of-the-art sporting infrastructure with cutting-edge co-working and business amenities. David Lloyd’s projections are that the Boca facility will deliver over $6 million in EBITDA in its first year of operations
5. Address General Operational Needs and Strengthen Internal Processes. The leadership team will prioritize improving internal operations, tightening financial controls, and ensuring that corporate commitments are supported by clear timelines, execution frameworks, and performance metrics.
   
   

The Company noted that initiatives not included in the 90-day plan will only be pursued if doing so provides a meaningful benefit to the Company’s financial position that is sufficient to offset any potential shareholder dilution. This disciplined approach ensures that capital allocation remains tightly aligned with the Company’s near-term priorities and long-term value-creation strategy.

Robert Stubblefield, (Interim) CEO and CFO of SEGG Media, said, “Our ability to close on the $2.5 million investment was because we focused on clear, attainable milestones with an achievable execution plan. This underscores my belief that we need to be more committed to strengthening the foundations of SEGG Media by focusing on responsible growth, operational discipline, and delivering long-term value for our shareholders. For example, completing the Veloce acquisition is projected to add nearly $20 million in annual revenue beginning in Q1 of 2026 to our top line which is more than the Company has reported since going public in 2021. The Company is intently focused on backing high-potential assets and building a profitable, resilient business across sports, entertainment, and gaming.”

The Company emphasized that these initiatives are part of a broader reorientation toward sustainable growth, improved financial stewardship, and transparent execution. Detailed progress updates will be shared with stakeholders as milestones toward these key initiatives are completed.

Details on the Securities Purchase Agreement are available in the Company’s Form 8-K filed on December 4, 2025.

About SEGG Media Corporation
Lottery.com Inc. DBA SEGG Media Corporation (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com

FAQ

What financing did SEGG Media close on Dec 11, 2025?

SEGG closed a $2.5 million securities purchase agreement under an S-3 registration.

How does the SEGG $5 million 90-day plan affect shareholders of SEGG?

The plan directs capital to acquisitions, IP and operations and notes initiatives may proceed only if benefits offset potential shareholder dilution.

What is the status of SEGG's acquisition of Veloce Media Group (SEGG)?

SEGG is completing remaining tranches to obtain a controlling interest in Veloce, which is valued at $53 million pre-money.

When will Veloce's revenue be reflected in SEGG Media results (SEGG)?

The company projects Veloce will add nearly $20 million in annual revenue beginning in Q1 2026.

What are SEGG's planned uses for the new funds under the Dec 11, 2025 announcement?

Uses include completing the Veloce acquisition, securing Concerts.com and TicketStub.com IP, investing in Mexico gaming operations, and advancing the Sports.com arena.

Where can investors find details of the securities purchase agreement for SEGG?

Details are available in SEGG's Form 8-K filed Dec 4, 2025.