Sports.com On Track to Surpass 1 Million Views with the Second Weekend of Super League Kerala Streaming

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) reported accelerating audience momentum for Sports.com after the opening weekend of Super League Kerala Season 2, with an estimated 500,000 views and the platform on track to surpass 1,000,000 views during the second weekend.

The company highlighted expanding reach across India and global markets, strengthened sponsorships (powered by Amul), and an expanding pipeline of content and monetization initiatives. The second-weekend fixture between Thiruvananthapuram Kombans FC and Forca Kochi FC is scheduled at Chandrasekharan Nair Stadium on October 10, 2025 at 7:30 PM IST (10:00 AM ET), streaming on Sports.com and airing on Sony Ten 2, Ten 2 HD, and DD Malayalam.

Positive

• Estimated audience of 500,000 views after opening weekend
• On track to exceed 1,000,000 views during second weekend
• Scheduled match on October 10, 2025 at 7:30 PM IST
• Linear broadcasts on Sony Ten 2 and DD Malayalam
• Title sponsorship backed by Amul
• Company cites expanding reach across India and global markets

Negative

• None.

Insights

Digital Media Strategist

Strong early streaming traction for Sports.com signals commercial upside if audience converts to repeat, monetizable users.

Sports.com shows concrete consumption growth with an estimated 500,000 views in the opening weekend and a trajectory to surpass 1,000,000 views during the second weekend, evidencing effective distribution across digital and linear channels and stronger brand visibility in India and internationally.

Future value depends on converting this raw reach into measurable revenue streams: sponsorship activation, recurring user engagement, and scalable ad or subscription monetization. Key execution risks include maintaining viewership beyond marquee matchups, ensuring reliable streaming quality, and delivering identifiable commercial metrics to sponsors.

Watch for three near-term, monitorable items: (1) confirmed total view count after the second weekend and any audience retention figures within 7–14 days, (2) announcements of sponsorship revenue or commercial deals tied to SLK Season 2, and (3) engagement metrics such as average watch time and repeat-user rate reported in the next company update around Q4 2025. These will determine whether early momentum translates into durable commercial growth.

Platform Momentum Accelerates with Explosive Growth

FORT WORTH, Texas, Oct. 10, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) the global sports, entertainment, and gaming conglomerate, today announced continued momentum for Sports.com, following the phenomenal start of its live streaming coverage of Super League Kerala (“SLK”) Season 2.

The SLK matches have captured an estimated 500,000 views and Sports.com is on track to surpass one million with the second weekend of football. Audience momentum continues to accelerate as the platform expands its reach across India and into global markets.

This surge highlights Sports.com's expanding international footprint and commercial growth opportunities across emerging sports markets. The company enters the second weekend of coverage with a rapidly growing audience base, strengthened sponsorship partnerships, and an expanding pipeline of content and monetization initiatives.

Details of how when and where to watch it

Thiruvananthapuram, October 10, 2025

The excitement continues in Super League Kerala Season 2, powered by Amul, as the second weekend promises another thrilling encounter between Thiruvananthapuram Kombans FC (TKFC) and Forca Kochi FC (FKFC). The match will take place at the historic Chandrasekharan Nair Stadium in Trivandrum, kicking off at 7:30 PM IST (10:00AM ET).

Fans can digitally stream the match live on Sports.com and will find the linear broadcasts on Sony Ten 2 & Ten 2 HD (English) and DD Malayalam (Malayalam). Anchors Sreeduth S Pillai and Robin Singh will host the studio show, while commentary will be provided by Vaswar Ghosh and Floyd Pinto (English) and Shyju Damodaran and Bineesh Kiran (Malayalam).

Marc Bircham, Director of SEGG Media, said:

“Sports.com’s success in India demonstrates our strategy in action — delivering premium, high-volume live sports experiences to a passionate and engaged global audience. The results speak for themselves: audience growth, brand visibility, and commercial momentum at scale. This is just the beginning of what will be a defining season for Sports.com.”

Tim Scoffham, CEO of Sports.com Media, added:

“We’ve had an incredible opening weekend with record viewership and engagement across Sports.com. As we move into the second weekend, we’re building sustainable long-term value by converting new audiences into loyal fans — driving growth through sponsorships, data, and premium digital experiences.”

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com

FAQ

How many views has Sports.com reported for Super League Kerala Season 2 (SEGG)?

Sports.com reported an estimated 500,000 views after the opening weekend and said it is on track to surpass 1,000,000 views during the second weekend.

When and where is the SLK Season 2 match between TKFC and FKFC airing (SEGG)?

The match is on October 10, 2025 at 7:30 PM IST (10:00 AM ET) at Chandrasekharan Nair Stadium, streaming on Sports.com and on Sony Ten 2, Ten 2 HD and DD Malayalam.

What monetization and distribution channels did SEGG highlight for Sports.com?

SEGG highlighted strengthened sponsorships, an expanding content pipeline, and distribution via digital streaming on Sports.com plus linear TV on Sony Ten 2 and DD Malayalam.

Does SEGG name any sponsors for Super League Kerala Season 2?

Yes, the season is powered by Amul as the title sponsor.

How is Sports.com expanding its audience according to SEGG's October 10, 2025 announcement?

SEGG cited accelerating audience momentum and expansion across India and into global markets driven by live streaming and sponsorships.