Sports.com Studios and GOATS Entertainment Forge Strategic Partnership to Monetize Iconic Sports IP

Rhea-AI Summary

Sports.com Studios (NASDAQ:SEGG) has announced a strategic co-production partnership with GOATS Entertainment to monetize sports-related intellectual property. The collaboration aims to transform athlete legacies into revenue-generating content assets through multiple channels.

GOATS Entertainment brings an extensive archive including 90,000+ iconic sports photographs and exclusive interviews with over 25 legendary athletes. Initial projects include "Footballers Live" and "SAS Unscripted with Ant Middleton". The partnership will generate revenue through docuseries production, streaming rights, merchandise, licensing, and global live events.

Positive

• Access to extensive premium content archive including 90,000+ sports photographs and 25+ legendary athlete interviews
• Multiple revenue streams through docuseries, streaming, merchandise, licensing, and live events
• Strategic expansion into original content production with clear monetization strategy
• Global market reach potential through various distribution channels

Negative

• Initial investment and production costs not disclosed
• Revenue sharing terms and financial projections not specified
• Execution risks in new content production ventures

Insights

Media Business Analyst

SEGG Media's partnership with GOATS Entertainment creates multiple revenue streams from premium sports content and valuable IP archives.

Sports.com Studios, the content division of SEGG Media Corporation (Nasdaq: SEGG), has formed a strategic partnership with GOATS Entertainment that merits attention for its commercial potential. This alliance is structured to monetize valuable sports intellectual property through multiple revenue channels including OTT platforms, merchandise, licensing, and experiential events.

What makes this partnership particularly valuable is GOATS Entertainment's extensive content assets, including over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive interviews with 25+ legendary athletes like Kobe Bryant and Tiger Woods. These assets represent significant untapped monetization potential.

The partnership has already yielded two concrete production initiatives: "Footballers Live" (a docuseries following professional footballers) and "SAS Unscripted with Ant Middleton" (a military competition series). These productions represent immediate content creation with revenue potential across multiple platforms.

The strategic value lies in the diverse revenue streams being developed: monetized docuseries, exclusive streaming rights, merchandise, branded content, licensing, and live events. This multi-channel approach allows SEGG to extract maximum value from these sports IP assets while building their Sports.com brand as a premium content destination.

For investors, this represents SEGG's commitment to developing high-margin revenue opportunities through original content creation. The partnership aligns with their stated "revenue-first strategy" and leverages the cultural capital of sports legends to drive engagement and profitable user acquisition for their digital ecosystem.

A Media Snippet accompanying this announcement is available by clicking on this link.

LOS ANGELES, Aug. 07, 2025 (GLOBE NEWSWIRE) -- Sports.com Studios Ltd, the original content division of SEGG Media Corporation (Nasdaq: SEGG, LTRYW), has entered into a revenue-driven co-production partnership with GOATS Entertainment (Greatest Of All Time)(“GOATS”) — the premium storytelling brand co-founded by award-winning filmmaker Kevin Kaufman and veteran entertainment executive Joe DiMuro.

This high-value alliance will transform the legacies of the world’s greatest athletes into cash-generative content assets, combining premium docuseries, exclusive merchandise, global fan activations, and immersive storytelling. The collaboration is designed to drive high-margin revenue streams across OTT, e-commerce, experiential and licensing platforms.

“Launching Sports.com Studios with GOATS is an exciting start for our production arm and marks the first of many original content initiatives on our roadmap,” said Tamer Hassan, President of Sports.com Studios. “We’re committed to delivering compelling, world-class content to our rapidly growing global fanbase.”

The partnership taps into GOATS Entertainment’s unparalleled archive, which includes over 90,000 iconic sports photographs by legendary photographer Walter Iooss Jr. and exclusive filmed interviews with more than 25 of the greatest athletes in history, including Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert.

The initial projects announced as result of the partnership are:

• Footballers Live. A docuseries following the on and off-field lives of professional footballers.
• SAS Unscripted with Ant Middleton: A military competition series where teams from various countries face off in intense Special Forces challenges designed to test their physical, mental, and emotional abilities. Middleton returns to evolve the SAS format he created more than 10 years ago. Filming takes place in the UAE highlighting the region’s challenging desert, mountain, and urban terrains.

“We’re not just co-producing stories — we’re co-producing monetizable IP rooted in cultural capital,” said Joe DiMuro, Co-Founder & CEO of GOATS Entertainment. “This partnership positions Sports.com Studios at the intersection of sports legacy and modern commercial media.”

“By joining forces with SEGG Media and the Sports.com brand, we’re unlocking the full value of an unmatched catalog of content and athlete access — in ways that are both scalable and creatively elevated,” added Kevin Kaufman, Co-Founder of GOATS and director of the acclaimed ESPN docuseries GOATS: The Greatest of All Time.

Revenue-Generating Initiatives Include:

• Monetized docuseries and limited specials featuring iconic athletes
• Exclusive streaming rights and platform integration within Sports.com’s immersive digital ecosystem
• Limited-edition merchandise and collectibles tied to GOATS IP
• Branded content, licensing opportunities, and premium ad inventory
• Live events, screenings, and experiential activations across key global markets (e.g. Dubai, LA, NYC)
  

“Understanding our audience and delivering original content is core to building viral engagement and profitable user acquisition,” said Tim Scoffham, CEO of Sports.com Media. “This partnership with GOATS directly supports our revenue-first strategy and global expansion ambitions.”

About GOATS Entertainment
GOATS Entertainment is a sports media and intellectual property company co-founded by Kevin Kaufman and Joe DiMuro. It owns the filmed and photographic IP behind the acclaimed GOATS docuseries and the legendary sports photography archive of Walter Iooss Jr., who serves as Non-Executive Chairman.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What is the partnership between Sports.com Studios (NASDAQ:SEGG) and GOATS Entertainment?

The partnership is a revenue-driven co-production alliance to transform athlete legacies into content assets through docuseries, merchandise, fan activations, and storytelling across multiple platforms.

What content assets does GOATS Entertainment bring to the SEGG partnership?

GOATS Entertainment brings over 90,000 iconic sports photographs by Walter Iooss Jr. and exclusive interviews with 25+ legendary athletes including Kobe Bryant, Tiger Woods, Joe Montana, and Chris Evert.

What are the initial projects announced in the SEGG-GOATS partnership?

Two initial projects were announced: Footballers Live, a docuseries about professional footballers' lives, and SAS Unscripted with Ant Middleton, a military competition series.

How will Sports.com Studios (SEGG) generate revenue from this partnership?

Revenue will be generated through monetized docuseries, exclusive streaming rights, limited-edition merchandise, branded content, licensing opportunities, and live events across global markets.

Where will Sports.com Studios (SEGG) host live events and activations?

The company plans to host live events, screenings, and experiential activations across key global markets including Dubai, Los Angeles, and New York City.