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Epson Powers Cirque du Soleil's European Residency Debut as Official Projector Partner

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Epson (SEKEY) has partnered with Cirque du Soleil to power their first-ever European residency show ALIZÉ with high-performance laser projectors. Set to premiere in November 2025 at Berlin's Theater am Potsdamer Platz, this 54th original production will combine Cirque du Soleil's artistic excellence with Epson's 3LCD laser projection technology to create immersive visual experiences. The partnership, which began in 2024 with Epson becoming the Official Projector Partner, marks a strategic collaboration between the two entertainment powerhouses. ALIZÉ will showcase a magical adventure that blends reality with illusion, representing the first of many joint projects aimed at redefining immersive entertainment through innovative projection technology.
Epson (SEKEY) ha stretto una partnership con il Cirque du Soleil per alimentare il loro primo spettacolo in residenza europea, ALIZÉ, utilizzando proiettori laser ad alte prestazioni. In programma per il debutto a novembre 2025 al Theater am Potsdamer Platz di Berlino, questa 54ª produzione originale unirà l'eccellenza artistica del Cirque du Soleil con la tecnologia di proiezione laser 3LCD di Epson per creare esperienze visive immersive. La collaborazione, iniziata nel 2024 con Epson come Partner Ufficiale dei Proiettori, rappresenta un'alleanza strategica tra due giganti dell'intrattenimento. ALIZÉ offrirà un'avventura magica che fonde realtà e illusione, segnando il primo di molti progetti congiunti volti a ridefinire l'intrattenimento immersivo attraverso tecnologie di proiezione innovative.
Epson (SEKEY) se ha asociado con Cirque du Soleil para impulsar su primer espectáculo en residencia europea, ALIZÉ, utilizando proyectores láser de alto rendimiento. Programado para estrenarse en noviembre de 2025 en el Theater am Potsdamer Platz de Berlín, esta 54ª producción original combinará la excelencia artística de Cirque du Soleil con la tecnología de proyección láser 3LCD de Epson para crear experiencias visuales inmersivas. La colaboración, que comenzó en 2024 con Epson como Socio Oficial de Proyectores, marca una alianza estratégica entre dos gigantes del entretenimiento. ALIZÉ presentará una aventura mágica que mezcla realidad con ilusión, representando el primero de muchos proyectos conjuntos destinados a redefinir el entretenimiento inmersivo mediante tecnología de proyección innovadora.
Epson(SEKEY)는 Cirque du Soleil과 협력하여 유럽 최초 상설 공연인 ALIZÉ를 고성능 레이저 프로젝터로 지원합니다. 2025년 11월 베를린 Theater am Potsdamer Platz에서 초연될 이 54번째 오리지널 프로덕션은 Cirque du Soleil의 예술적 탁월함과 Epson의 3LCD 레이저 프로젝션 기술을 결합해 몰입감 있는 시각적 경험을 선사합니다. 2024년에 Epson이 공식 프로젝터 파트너로 선정되면서 시작된 이번 파트너십은 두 엔터테인먼트 거물 간의 전략적 협력 관계를 의미합니다. ALIZÉ는 현실과 환상을 융합한 마법 같은 모험을 선보이며, 혁신적인 프로젝션 기술을 통해 몰입형 엔터테인먼트를 재정의하는 다수의 공동 프로젝트 중 첫 작품이 될 것입니다.
Epson (SEKEY) s'est associé au Cirque du Soleil pour soutenir leur tout premier spectacle en résidence européenne, ALIZÉ, grâce à des projecteurs laser haute performance. Prévu pour sa première en novembre 2025 au Theater am Potsdamer Platz de Berlin, cette 54e production originale combinera l'excellence artistique du Cirque du Soleil à la technologie de projection laser 3LCD d'Epson afin de créer des expériences visuelles immersives. Ce partenariat, débuté en 2024 avec Epson en tant que Partenaire Officiel des Projecteurs, marque une collaboration stratégique entre ces deux géants du divertissement. ALIZÉ offrira une aventure magique mêlant réalité et illusion, représentant le premier d'une série de projets communs visant à redéfinir le divertissement immersif grâce à une technologie de projection innovante.
Epson (SEKEY) hat sich mit dem Cirque du Soleil zusammengetan, um deren erste europäische Residenzshow ALIZÉ mit leistungsstarken Laserprojektoren auszustatten. Die Premiere ist für November 2025 im Theater am Potsdamer Platz in Berlin geplant. Diese 54. Originalproduktion vereint die künstlerische Exzellenz des Cirque du Soleil mit der 3LCD-Laserprojektionstechnologie von Epson, um immersive visuelle Erlebnisse zu schaffen. Die Partnerschaft, die 2024 begann, als Epson offizieller Projektorpartner wurde, markiert eine strategische Zusammenarbeit zwischen den beiden Unterhaltungsgiganten. ALIZÉ wird ein magisches Abenteuer zeigen, das Realität und Illusion verbindet und das erste von vielen gemeinsamen Projekten darstellt, die darauf abzielen, immersive Unterhaltung durch innovative Projektionstechnologie neu zu definieren.
Positive
  • Strategic partnership with global entertainment leader Cirque du Soleil enhances Epson's brand visibility
  • Expansion into high-profile entertainment venues demonstrates Epson's projection technology capabilities
  • Long-term partnership potential for future Cirque du Soleil productions worldwide
Negative
  • None.

As Part of its Ongoing Partnership with Cirque du Soleil, Epson Provides New Production ALIZÉ with Cutting-Edge Technology, Enhancing the Creative Masterminds' Performances in Its Inaugural Residency in Europe

LOS ALAMITOS, Calif., June 3, 2025 /PRNewswire/ -- As an Official Partner of Cirque du Soleil Entertainment Group, Epson today announced its high-performance laser projectors will play a key role in bringing to life the never-before-seen visuals of Cirque du Soleil ALIZÉ("ALIZÉ"). Marking a pivotal moment for the global live entertainment leader, ALIZÉ is Cirque du Soleil's first residency in Europe. Mixing groundbreaking artistry with breathtaking projection, the avant-garde creation – set to premiere in November 2025 at Berlin's Theater am Potsdamer Platz – is the first of many productions that showcase the creative force of two leading entertainment companies joining together to craft something truly magical.

Epson's cutting-edge laser projection technology powers inaugural European residency of Cirque du Soleil ALIZÉ

"By revolutionizing the limits of stage technology as well as theatre and scenic design, Cirque du Soleil has completely transformed the approach to what can be achieved in delivering resident shows around the world," said Matthew Nickel, chief creation and production officer, Cirque du Soleil. "In 2025, we write a new chapter in our history by establishing our first residency in Europe, and Epson's vision is the best asset we can have by our side at this very strategical moment for our company."

Cirque du Soleil Writing a New Chapter in Europe
Cirque du Soleil's 54th original production, ALIZÉ, depicts a journey into the unseen, immersing the audience in a magical adventure that transcends the boundaries of the imagination. The stunning production will take the audience on a wonderful journey into a surreal world where the impossible becomes possible. Reinventing the limits of visual experience, ALIZÉ will blend Cirque du Soleil's creativity and stage design mastery with the power of Epson's unique 3LCD laser projection technology to create immersive imagery that truly dissolves the lines between reality and illusion.

"Cirque du Soleil ALIZÉ is an in-depth immersion into a world of wonder and mystery that will have the audience witness the impossible become possible," said Martin Dignard, line producer, ALIZÉ. "As we're developing a production that aims to deliver visuals unlike anything we've done before, our team knew that relying on Epson's projection technology was the right solution to achieve our creative objectives."

When Technology Meets Creativity
Exploring new ways to expand storytelling and create never-before-seen experiences, Cirque du Soleil named Epson its Official Projector Partner in 2024, turning to the worldwide leader in projection and printing technology to help redefine the future of immersive entertainment. Cirque du Soleil ALIZÉ stands today as the first of many projects that will bring the savoir-faire of both entertainment powerhouses together and illuminate Cirque du Soleil's creative vision in new ways. As such, both partners are currently working closely together on new collaborations that will bring awe and amazement to audiences around the world.

"We are incredibly proud of this partnership with Cirque du Soleil, and to be part of making this monumental residency vision a reality," said Richard Miller, vice president, commercial marketing and service, Epson America, Inc. "The ALIZÉ production is the perfect canvas to showcase the potential of our projection technology – and this is only the beginning. Through our ongoing partnership, Cirque du Soleil and Epson are poised to redefine storytelling and deliver unforgettable experiences to audiences in Berlin and beyond."

About Epson Laser Projectors
Epson projectors provide unmatched creative possibilities and unparalleled audience experiences. Using state-of-the-art, 3-chip technology to deliver exceptional image quality and color output, Epson delivers display solutions that inspire collaboration and enable visionaries to create immersive experiences across a range of environments, including art exhibits, museums and live events. For additional information about Epson's projectors, visit https://epson.com/projectors. For additional information about Epson's partnership with Cirque du Soleil, visit https://epson.com/cirque-du-soleil.

About Cirque du Soleil Entertainment Group
Cirque du Soleil Entertainment Group is a world leader in live entertainment. Building on four decades of pushing the boundaries of the imagination, the artistic entertainment company brings its creative approach to a large variety of artistic forms such as live shows, multimedia productions, long-form content, music, immersive experiences, and special events. Since its creation in 1984, more than 400 million people have been inspired on 6 continents and 86 countries. The Canadian company now employs almost 4000 employees, including 1200 artists from more than 80 different nationalities. Along with its affiliates—Blue Man Group, VStar Entertainment Group, and The Works Entertainment Group—Cirque du Soleil Entertainment Group continues to expand its creative reach. For more information about Cirque du Soleil Entertainment Group, please visit cirquedusoleil.com.

About Epson
Epson is a global technology leader whose philosophy of efficient, compact and precise innovation enriches lives and helps create a better world. The company is focused on solving societal issues through innovations in home and office printing, commercial and industrial printing, manufacturing, visual and lifestyle. Epson's goal is to become carbon negative and eliminate use of exhaustible underground resources such as oil and metal by 2050.

Led by the Japan-based Seiko Epson Corporation, the worldwide Epson Group generates annual sales of more than JPY 1 trillion. global.epson.com/

Epson America, Inc., based in Los Alamitos, Calif., is Epson's regional headquarters for the U.S., Canada, and Latin America. To learn more about Epson, please visit: epson.com. You may also connect with Epson America on Facebook (facebook.com/Epson), X (x.com/EpsonAmerica), YouTube (youtube.com/epsonamerica), and Instagram (instagram.com/EpsonAmerica).

Epson is a registered trademark of Seiko Epson Corporation. All other product and brand names are trademarks and/or registered trademarks of their respective companies. Epson disclaims any and all rights in these marks. Copyright 2025 Epson America, Inc.

 

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/epson-powers-cirque-du-soleils-european-residency-debut-as-official-projector-partner-302471511.html

SOURCE Epson America, Inc.

FAQ

When will Cirque du Soleil's ALIZÉ show premiere in Berlin?

Cirque du Soleil's ALIZÉ show will premiere in November 2025 at Berlin's Theater am Potsdamer Platz.

What is Epson's role in Cirque du Soleil's ALIZÉ production?

Epson serves as the Official Projector Partner, providing high-performance laser projectors to create immersive visual experiences for the show.

Why is ALIZÉ significant for Cirque du Soleil?

ALIZÉ marks Cirque du Soleil's first-ever residency in Europe and is their 54th original production.

When did Epson become Cirque du Soleil's Official Projector Partner?

Epson became Cirque du Soleil's Official Projector Partner in 2024.

What technology will Epson use in the ALIZÉ production?

Epson will use their 3LCD laser projection technology to create immersive imagery for the show.
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