PHILADELPHIA EAGLES RENEW DEAL WITH SELECT MEDICAL NAMING NOVACARE REHABILITATION THE TEAM'S OFFICIAL PHYSICAL THERAPY PARTNER

Rhea-AI Summary

Select Medical (NYSE:SEM) and the Philadelphia Eagles announced a multi-year extension renewing NovaCare Rehabilitation as the team's Official Physical Therapy Partner, continuing a 25-year founding partnership.

The agreement names NovaCare as a presenting sponsor for digital fan content, in-stadium signage and videoboards, radio spots, gameday notifications, and continued community involvement including the Eagles Autism Challenge.

Market Context

This announcement extends a multi-year partnership between Select Medical’s NovaCare Rehabilitation ...

Analysis

This announcement extends a multi-year partnership between Select Medical’s NovaCare Rehabilitation and the Philadelphia Eagles, building on a 25-year relationship and expanding marketing exposure and community programs. In recent months, the company has reported solid financial results, leadership transitions, and a non‑binding take‑private proposal. Investors evaluating this news may track future earnings updates, any developments on strategic alternatives, and how enhanced brand visibility contributes to sustaining SEM’s position above its 200-day MA.

Key Figures

Partnership length: 25 years

1 metrics

Partnership length 25 years Duration of NovaCare–Philadelphia Eagles relationship

Historical Context

5 past events · Latest: Jan 21 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jan 21	Earnings call date	Neutral	-0.3%	Announcement of Q4 and full-year 2025 results release and call schedule.
Nov 24	Take-private proposal	Positive	+2.6%	Executive Chairman’s non-binding offer at $16.00–$16.20 per share.
Oct 30	Earnings and dividend	Positive	-0.6%	Q3 2025 beat-like growth with dividend and extended $1.0B buyback.
Oct 02	Earnings call date	Neutral	-0.1%	Scheduling of Q3 2025 results release and investor call details.
Sep 02	Leadership changes	Neutral	-0.8%	Internal CEO succession and related executive role adjustments.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent news has often been followed by modest price moves, with one notable divergence on strong Q3 2025 results.

Recent Company History

Over the past six months, Select Medical has focused on financial reporting, capital returns, leadership transitions, and a potential take‑private proposal. Q3 2025 results showed revenue of $1,363.4M and Adjusted EBITDA of $111.7M, alongside a dividend and a $1.0B repurchase authorization, yet the stock fell slightly. The non‑binding $16.00–$16.20 per‑share proposal on Nov 24, 2025 saw a positive reaction. Today’s multi‑year extension of the Eagles partnership fits into this pattern of incremental, relationship‑driven news rather than transformational events.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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MECHANICSBURG, Pa., Feb. 17, 2026 /PRNewswire/ -- Select Medical Corporation ("Select Medical") and the Philadelphia Eagles have announced a multi-year extension of its longstanding 25-year partnership naming NovaCare Rehabilitation as the team's Official Physical Therapy Partner.

"We are proud to continue our longstanding founding partner relationship with the Philadelphia Eagles, an organization that shares our passion for excellence and creating unforgettable fan experiences," said Ray Pennacchia, senior vice president, NovaCare Rehabilitation. "Many of those fans also trust NovaCare Rehabilitation for world-class physical therapy throughout the Delaware Valley. This renewed agreement builds on 25 years of trust and performance, and we look forward to achieving even greater impact together in the seasons and years ahead."

As part of the extended agreement, NovaCare Rehabilitation will serve as the presenting sponsor of unique fan content across the team's digital platforms, including sweepstakes, post-game locker room victory speeches, gameday push notifications, and banner advertising. Additional brand exposure elements include radio spots, end zone videoboards, and rotating LED and traditional signage throughout Lincoln Financial Field during home games. NovaCare Rehabilitation will continue to be involved in community programs, such as the Eagles Autism Challenge.

"We are thrilled to extend and build upon our partnership with NovaCare Rehabilitation through this renewed, long-term commitment," said Brian Napoli, senior vice president, corporate partnerships, Philadelphia Eagles. "It has been a privilege having NovaCare by our side for the past 25 years as we proudly served the Greater Philadelphia community together. This extension will now enable us to continue that work in new and expansive ways, further strengthening the bond we share as longstanding partners."

About Select Medical and NovaCare Rehabilitation
Select Medical Corporation ("Select Medical") is one of the largest operators of critical illness recovery hospitals, rehabilitation hospitals, and outpatient rehabilitation clinics in the United States based on number of facilities. As of December 31, 2025, Select Medical operated 104 critical illness recovery hospitals in 28 states, 38 rehabilitation hospitals in 15 states, and 1,917 outpatient rehabilitation clinics in 39 states and the District of Columbia. There are 440 NovaCare Rehabilitation physical therapy centers throughout the country, with 150 located in the Delaware Valley serving Philadelphia Eagles fans. At December 31, 2025, Select Medical had operations in 39 states and the District of Columbia. For more information, visit SelectMedical.com or NovaCare.com.

Media Contacts
Select Medical/NovaCare Rehabilitation: Shelly Eckenroth, seckenroth@selectmedical.com, 717-920-4035
Philadelphia Eagles: Anthony Bonagura, abonagura@eagles.nfl.com, 609-707-5877

View original content:https://www.prnewswire.com/news-releases/philadelphia-eagles-renew-deal-with-select-medical-naming-novacare-rehabilitation-the-teams-official-physical-therapy-partner-302688772.html

SOURCE Select Medical Holdings Corporation

FAQ

What did Select Medical (SEM) announce about NovaCare Rehabilitation on February 17, 2026?

Select Medical announced a multi-year extension renewing NovaCare Rehabilitation as the Eagles' Official Physical Therapy Partner for 25 years and beyond. According to Select Medical, the deal expands NovaCare's role in digital content, in-stadium signage, radio spots, and community programs.

How will the NovaCare Rehabilitation partnership affect Eagles game-day exposure for Select Medical (SEM)?

The extension increases NovaCare's game-day visibility via end zone videoboards, rotating LED and traditional signage, and banner advertising at Lincoln Financial Field. According to Select Medical, it also includes radio spots, gameday push notifications, and presentation of digital fan content.

Will NovaCare Rehabilitation remain involved in community programs with the Philadelphia Eagles after the SEM deal?

Yes. NovaCare Rehabilitation will continue community engagement, including participation in the Eagles Autism Challenge and other local initiatives. According to Select Medical, the renewed agreement reinforces long-term community programming and outreach in the Delaware Valley.

What digital marketing elements are included in the Select Medical (SEM) and Eagles partnership renewal?

The renewal designates NovaCare as presenting sponsor of sweepstakes, post-game locker room victory speeches, and other unique fan content across the team's digital platforms. According to Select Medical, this expands NovaCare's digital sponsorship and fan engagement opportunities.

Why did Select Medical emphasize the 25-year history with the Philadelphia Eagles in the renewal (SEM)?

Select Medical highlighted a 25-year founding partner relationship to underscore long-term trust and shared community goals with the Eagles. According to Select Medical, the extension builds on that history and aims to deepen impact across fan experiences and local programs.