Sezzle Unveils Smarter Shopping Tools to Meet Rising Consumer Expectations
Rhea-AI Summary
Sezzle (NASDAQ: SEZL) has launched new shopping features aimed at helping consumers navigate financial pressures amid record-low consumer confidence. The digital payment platform has introduced several key tools including Sezzle Balance, a pre-loadable digital wallet that has already seen over $65 million in consumer deposits.
The company unveiled new features including Express Checkout (beta), Browser Extension (beta), Products Tab for price comparison, and Wishlist functionality. According to user surveys, 17% of users saved over $50 on their most recent purchase, while 49% of users saved $5 or more using the price comparison tool. Additionally, 43% of users reported saving at least $5 through various savings features.
These enhancements are part of Sezzle's strategy to create a more personalized and rewarding shopping experience, with additional tools planned for their shopping and payments ecosystem in 2025.
Positive
- Users have loaded over $65 million into Sezzle Balance, showing strong adoption
- 17% of users reported saving over $50 on their most recent purchase
- 49% of users saved $5 or more using the price comparison tool
- Introduction of multiple new revenue-generating features (Balance, Express Checkout, Browser Extension)
Negative
- New features are still in beta testing phase (Express Checkout, Browser Extension)
- Operating in environment of record-low consumer confidence
News Market Reaction
On the day this news was published, SEZL gained 8.37%, reflecting a notable positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Minneapolis, MN, June 30, 2025 (GLOBE NEWSWIRE) -- Sezzle Inc. (NASDAQ: SEZL) (Sezzle or Company) // - Sezzle, the purpose‑driven digital payment platform, today launches a suite of new features to help consumers navigate increasing financial pressure. With record-low consumer confidence — the Conference Board’s index recently plunged to its lowest level since May 2020 amid fears of tariffs and recession — the current climate makes budgeting tools more essential than ever.
By combining product discovery with personalized deal surfacing and a faster checkout flow, Sezzle is building a shopping experience that feels intuitive from start to finish. Sezzle’s price comparison tool in particular, is helping shoppers identify the best deals with minimal effort:
New Tools to Meet Consumers Where They Are
Sezzle’s latest features are focused on making the entire user experience smoother, from the moment shoppers open the app to the final tap at checkout:
- Sezzle Balance: Simplifying the repayment process for consumers with a pre-loadable digital wallet. Since launch, shoppers have loaded over
$65 million into Sezzle Balance—demonstrating strong adoption and trust in the tool’s convenience and flexibility. - Express Checkout (beta): A streamlined flow that reduces friction for returning shoppers, helping merchants improve conversion rates and speed up the path to purchase.
- Browser Extension (beta): Once installed, this new tool will automatically prompt shoppers to earn Sezzle Spend and save with available coupons - making it effortless to save while they shop.
Smarter Shopping, Built Right Into the Sezzle App
Sezzle has continued to enhance the in-app experience by adding features that simplify discovery and surface the best deals while bringing more ease to the way users shop:
- Products Tab: Helps users discover trending items and curated picks, complete with price comparison so users can shop confidently.
- Wishlist: Shoppers can now save their favorite products directly within the app, making it easier to keep track of desired items and revisit when ready.
Real Results: More Savings, More Engagement
A recent Sezzle user survey highlights the ongoing impact of Sezzle’s savings-focused tools introduced last quarter — including price comparison, auto-couponing, and price drop alerts. The findings reveal that these features are resonating with users and driving measurable value across everyday purchases. Nearly one in five users (
“When shoppers see real savings, they come back — it’s that simple,” said Charlie Youakim, Sezzle Chairman and CEO. “That’s why we’re focused on delivering value at every touchpoint, whether it’s through smarter discovery, seamless checkout, or transparent pricing. The more we help consumers feel in control and save money, the more they trust and choose Sezzle as their go-to way to shop.”
Looking Ahead
As Sezzle evolves, these product innovations mark a broader push to create a more personalized, responsible, and rewarding way to shop. Additional tools are on the horizon as Sezzle lays the foundation for a smarter, more connected shopping and payments ecosystem in 2025.
Download the Sezzle App on the Apple App Store and Google Play Store.
About Sezzle Inc.
Sezzle is a forward-thinking fintech company committed to financially empowering the next generation. Through its purpose-driven payment platform, Sezzle enhances consumers' purchasing power by offering access to point-of-sale financing options and digital payment services—connecting millions of customers with its global network of merchants. Centered on transparency, inclusivity, and ease of use, Sezzle empowers consumers to manage spending responsibly, take charge of their finances, and achieve lasting financial independence.
For additional assets and news on Sezzle please visit https://my.sezzle.com/news/
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Sezzle US Media Contact:
Erin Foran
Tel: (651) 403-2184
Email: erin.foran@sezzle.com
Erin Foran Sezzle 6514032184 erin.foran@sezzle.com
FAQ
What new features did Sezzle (SEZL) announce in June 2025?
How much money have users loaded into Sezzle Balance?
What percentage of Sezzle users reported savings on their purchases?
How is Sezzle addressing low consumer confidence in 2025?
What new features are currently in beta testing at Sezzle?
