Stifel Welcomes Olympic Gold Medal Cyclist Kristen Faulkner as Newest Brand Ambassador

Rhea-AI Summary

Stifel Financial Corp (NYSE: SF) has announced Olympic gold medalist Kristen Faulkner as its newest brand ambassador. Faulkner, who made history at the 2024 Paris Olympics by winning gold in both women's individual road race and track cycling team pursuit, brings a unique background combining finance and athletics. Before her Olympic success, she worked in venture capital at Bessemer Venture Partners and Threshold Ventures. As a brand ambassador, Faulkner will promote financial wellness initiatives, participate in community outreach programs, engage with clients, and appear in creative campaigns. She joins Stifel's existing roster of athletic ambassadors, including Mikaela Shiffrin, Jessie Diggins, and Alex Ferreira. Stifel maintains partnerships with various sports organizations, including the U.S. Ski Team, St. Louis Cardinals, St. Louis Blues, and the Stifel Charity Classic of the PGA Tour Champions.

Positive

• Brand ambassador with unique finance background adds credibility to Stifel's financial services
• Partnership enhances Stifel's marketing presence in sports and Olympics sphere
• Alignment with Olympic gold medalist strengthens brand reputation

Negative

• None.

ST. LOUIS, June 20, 2025 (GLOBE NEWSWIRE) -- Stifel Financial Corp. (NYSE: SF) announced today the signing of Olympic gold medalist Kristen Faulkner as the firm’s newest brand ambassador. Faulkner made history at the 2024 Paris Olympics by winning gold in both the women’s individual road race and the women’s track cycling team pursuit. She brings extraordinary drive, determination, and a compelling personal story to Stifel, perfectly aligning with the firm known as a place “Where Success Meets Success.”

Before becoming a world-class cyclist, Faulkner began her career in venture capital, working at Bessemer Venture Partners and Threshold Ventures. Her bold leap from finance to Olympic champion has made her a symbol of resilience, ambition, and excellence. She is the first American woman to win gold in both road and track cycling in a single Olympic Games.

“We are incredibly proud to welcome Kristen Faulkner to the Stifel team,” said Ronald J. Kruszewski, Chairman and CEO of Stifel. “As our sports partnership portfolio continues to grow, Kristen’s commitment to excellence and inspiring journey, together with her experience as a financial professional, align perfectly with Stifel’s values. Her story is remarkable, and we are excited to have her represent our brand.”

As a brand ambassador, Faulkner will collaborate with Stifel on initiatives promoting financial wellness and empowering individuals to pursue their financial goals. She will participate in community outreach programs, engaging with Stifel clients and associates, represent Stifel at key events, and appear in select Stifel creative campaigns.

“I am honored to join Stifel and their impressive group of brand ambassadors,” said Faulkner. “Both financial success and athletic success require discipline, patience, and hard work. I’m excited to partner with a firm that shares these same values.”

Faulkner joins a roster of decorated athletes who serve as Stifel ambassadors, including all-time leader in World Cup alpine skiing victories Mikaela Shiffrin, three-time Olympic medalist in cross-country skiing Jessie Diggins, and two-time Olympic medalist in halfpipe skiing Alex Ferreira.

Stifel is also a proud partner of the Stifel U.S. Ski Team, the St. Louis Cardinals, the St. Louis Blues, and the Stifel Charity Classic of the PGA Tour Champions.

Stifel Company Information
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; in Canada through Stifel Nicolaus Canada Inc.; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com. For global disclosures, please visit https://www.stifel.com/investor-relations/press-releases.

Media Contact
Neil Shapiro, +1 (212) 271-3447
shapiron@stifel.com

Brian Spellecy, +1 (314) 342-2000
spellecb@stifel.com

FAQ

Who is Kristen Faulkner and why did Stifel (SF) choose her as brand ambassador?

Kristen Faulkner is a 2024 Olympic gold medalist in cycling who previously worked in venture capital. Stifel chose her for her unique combination of financial background and athletic success, making her an ideal representative for their brand values.

What medals did Kristen Faulkner win at the 2024 Paris Olympics?

Kristen Faulkner won gold medals in both the women's individual road race and the women's track cycling team pursuit at the 2024 Paris Olympics, becoming the first American woman to achieve this dual victory.

What role will Kristen Faulkner have as Stifel's (SF) brand ambassador?

As Stifel's brand ambassador, Faulkner will promote financial wellness initiatives, participate in community outreach programs, engage with clients and associates, and appear in creative campaigns.

Who are Stifel's (SF) other brand ambassadors and sports partnerships?

Stifel's other brand ambassadors include Mikaela Shiffrin, Jessie Diggins, and Alex Ferreira. They also partner with the U.S. Ski Team, St. Louis Cardinals, St. Louis Blues, and the Stifel Charity Classic of the PGA Tour Champions.

What is Kristen Faulkner's background before becoming an Olympic athlete?

Before becoming an Olympic cyclist, Kristen Faulkner worked in venture capital at Bessemer Venture Partners and Threshold Ventures.