Sweetgreen Makes Brussels the Object of Desire in New “Fall’s Best Dressed” Campaign
Sweetgreen (SG) launched its 2026 “Fall’s Best Dressed” campaign alongside the nationwide return of its Fall Harvest menu, highlighting maple-glazed brussels sprouts and two new seasonal items.
The fan-favorite Fall Harvest menu returns nationwide with two new offerings, starring maple-glazed brussels sprouts alongside Jack Falahee and Maia Reficco.
sweetgreen has announced the nationwide return of its Fall Harvest menu, the brand’s largest limited-time menu, featuring the fan-favorite Autumn Harvest Bowl alongside two new seasonal offerings: the Maple Glazed Salmon plate and Roasted Bacon Brussels side.
To celebrate the return, sweetgreen is giving its maple-glazed brussels sprouts the full fashion treatment. “Fall’s Best Dressed,” a new campaign starring actors Jack Falahee and Maia Reficco, draws inspiration from fashion editorials and annual best-dressed lists to put the unlikely fall style icon in the spotlight. Styled by Ryan Young, the campaign will run nationwide across select paid, social and out-of-home channels.
“Every fall has an ‘it’ item. Ours happens to be brussels sprouts,” said Zipporah Allen, Chief Commercial Officer at sweetgreen. “Only sweetgreen can take something like a brussels sprout and turn it into an object of desire by dressing them with our crave-worthy maple glaze. Jack and Maia brought exactly the right mix of style and playfulness to co-star alongside a seasonal favorite in a completely new way.”
“Brussels sprouts are genuinely my favorite vegetable, so I didn’t need much convincing,” said Falahee. “Giving them a best-dressed campaign felt appropriately over the top. They’re crispy, maple-glazed and, frankly, ready for their close-up.”
“Fashion is one of the ways I play with character and mood; whether that's through acting, music, or theatre, so I loved bringing that same energy somewhere completely unexpected,” said Reficco. “After learning how important brussel sprouts were to sweetgreen and what their creative vision was to highlight them, I was instantly on board.”
Fall Harvest has become a defining part of the season at sweetgreen. It is the highest-volume limited-time offering in company history, with more than 1.4 million Autumn Harvest Bowls sold across its 2024 and 2025 seasons.
The 2026 Fall Harvest menu includes:
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Autumn Harvest Bowl – A sweet-and-savory seasonal side featuring maple-glazed
Brussels sprouts, crumbled bacon and charred jalapeño ranch. Also available without bacon. - Maple Glazed Salmon – A new seasonal plate featuring antibiotic-free miso-glazed salmon, maple-glazed brussels, warm roasted sweet potatoes, napa cabbage slaw, white rice and garlic aioli.
- Roasted Bacon Brussels – A new seasonal side pairing maple-glazed brussels sprouts with crumbled bacon and charred jalapeño ranch. Also available without bacon.
The return of sweetgreen’s maple-glazed brussels began long before they hit the menu. This fall, the brand sourced the seasonal ingredient from Dynasty Farms in California’s
The Fall Harvest menu is available now at sweetgreen locations nationwide. Guests can order in-store, through the sweetgreen app or online for pickup or delivery. For more information about sweetgreen and its seasonal menu, visit www.sweetgreen.com and follow @sweetgreen on social media.
About sweetgreen:
Sweetgreen (NYSE: SG) is on a mission to build healthier communities by connecting people to real food. Since 2007, the brand has reimagined what quick, accessible food can be: fresh, flavorful and built on real relationships with growers. From regional farms to kitchens across the country, sweetgreen serves seasonal, chef-crafted menus across more than 285 locations nationwide, creating spaces where food, people, and purpose come together.
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Sweetgreen Contact:
Media: press@sweetgreen.com
Source: sweetgreen