Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales
Rhea-AI Summary
Shopify (NASDAQ: SHOP) reported merchants achieved a record $14.6 billion in Black Friday–Cyber Monday sales over the weekend of December 2, 2025, a 27% increase versus 2024 (24% on a constant currency basis).
Highlights: 81+ million customers bought from Shopify-powered brands; peak sales reached $5.1 million/min at 12:01 PM EST on Black Friday; 15,800+ entrepreneurs made their first sale; 94,900+ merchants had their highest-selling day.
Platform metrics: average cart $114.70; cross-border orders 16%; sales via Shop Pay rose 39% YoY; 32% of orders used Shop Pay; infrastructure handled trillions of requests and petabytes of data.
Positive
- GMV $14.6B, +27% year-over-year
- Shop Pay sales +39% year-over-year
- New merchants 15,800+ first sales during BFCM
- Peak throughput $5.1M sales per minute at peak
Negative
- None.
News Market Reaction
On the day this news was published, SHOP gained 5.06%, reflecting a notable positive market reaction. Argus tracked a peak move of +2.2% during that session. Our momentum scanner triggered 42 alerts that day, indicating elevated trading interest and price volatility. This price movement added approximately $9.95B to the company's valuation, bringing the market cap to $206.65B at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
SHOP gained 5.33% while key software peers like INTU (2.51%) and ADBE (2.57%) showed smaller positive moves, pointing to a mostly stock-specific reaction to the BFCM update.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 02 | BFCM performance | Positive | +5.1% | Record BFCM sales and platform scale metrics across merchants. |
| Nov 04 | Earnings results | Positive | -6.9% | Q3 2025 beat on revenue and GMV with strong profitability metrics. |
| Oct 14 | Earnings date notice | Neutral | -0.5% | Announcement of timing and webcast details for Q3 2025 results. |
| Aug 06 | Earnings results | Positive | +22.0% | Q2 2025 revenue and GMV growth with sustained free cash flow margin. |
| Jul 16 | Earnings date notice | Neutral | +4.3% | Scheduling announcement and access details for Q2 2025 results call. |
Recent news with strong operating metrics (Q2, BFCM) generally aligned with positive price moves, while the Q3 2025 beat saw a notable negative divergence.
Over the last six months, Shopify reported multiple strong operating updates. Q2 2025 showed 31% revenue growth and robust free cash flow, followed by Q3 2025 revenue of $2,844 million and GMV of $92,013 million. Despite a Q3 beat, shares fell 6.94%. Earlier, earnings-date announcements in July and October 2025 had modest price impacts. The current BFCM release, highlighting $14.6 billion in sales, fits a pattern of scaling GMV and strong merchant activity.
Market Pulse Summary
The stock moved +5.1% in the session following this news. A strong positive reaction aligns with the record BFCM metrics, including $14.6 billion in weekend sales and double‑digit percentage growth versus 2024. Past updates featuring robust GMV and revenue growth have often led to supportive price action, though the Q3 2025 beat showed that sentiment can still reverse. Investors watching such a move would typically consider how sustained these holiday trends are and how they translate into future earnings reports.
Key Terms
constant currency financial
API requests technical
AI-generated analysis. Not financial advice.
Internet, Everywhere--(Newsfile Corp. - December 2, 2025) - Shopify Inc. (NASDAQ: SHOP) (TSX: SHOP) announced today that merchants achieved a record
Shopping peaked at 12:01pm EST on Black Friday when sales reached a record
BFCM by the numbers
Here's a snapshot of the weekend's highlights:
$14.6 billion in global sales* from merchants, a27% increase in sales from 2024,24% on a constant currency basis81+ million customers** worldwide bought from Shopify-powered brands
15,800+ entrepreneurs made their first sale on Shopify
More than 94,900 merchants had their highest-selling day ever on Shopify
Hottest product categories: Cosmetics, Clothing Tops & Pants, Activewear, Fitness & Nutrition
Average cart price:
$114.70 ($112.29 on a constant currency basis)Top selling countries: US, UK, Australia, Germany, Canada
Top selling cities: Los Angeles, New York, London, San Francisco, Miami
Peak sales per minute:
$5.1 million at 12:01 PM EST on Black FridayCross-border orders represented
16% of all global orders39% year-over-year increase in sales made via Shop Pay32% of orders placed used Shop Pay136+ million packages globally were tracked on the Shop App***
Throughout the weekend, our infrastructure processed 2.2 trillion edge requests and served 90 petabytes of data, handling 14.8 trillion database queries and 1.75 trillion database writes.
Performance peaked at 489 million requests per minute on edge and more than 117 million requests per minute on app servers, with API requests processed per minute peaking at 31.8 million.
About Shopify
Shopify provides essential internet infrastructure for commerce. Shopify's all-in-one platform makes it easier to start, run, and grow a business, powering sales online, in store, and everywhere in between. Millions of businesses in 175+ countries use Shopify - from entrepreneurs to brands like Aldo, BarkBox, Carrier, Meta, On Running, SKIMS, and Supreme.
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*Shopify's 2025 Black Friday-Cyber Monday data is based on gross merchandise volume (GMV) by Shopify merchants around the world. GMV represents the total dollar value of orders facilitated through the Shopify platform including certain apps and channels for which a revenue-sharing arrangement is in place in the period, net of refunds, and inclusive of shipping and handling, duty and value-added taxes.
**Starting in 2025, customer count is based on unique buyer emails associated with purchases made from Shopify merchants over the Black Friday - Cyber Monday weekend.
***Beginning in 2025, all packages tracked on the Shop App during BFCM include those originated by non-Shopify merchants, provided the corresponding orders were placed on or after November 13, 2025 and remained in transit at the commencement of BFCM. Under this methodology, 104+ million packages globally were tracked on the Shop App in 2024.
All data presented here (including worldwide sales) is approximate and is based on various assumptions. All data is unaudited and is subject to adjustment. The methodology underlying the data may vary year-on-year and prior year results are not directly comparable to current results. All financial figures are in USD. Data represents online and offline sales made by Shopify's global merchants.
CONTACT:
| MEDIA: | INVESTORS: |
| Jackie Warren | Carrie Gillard |
| Lead, External Communications | Director, Investor Relations |
| press@shopify.com | ir@shopify.com |
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/276618
FAQ
How much did Shopify merchants sell during Black Friday–Cyber Monday 2025 (SHOP)?
What peak sales rate did Shopify (SHOP) record on Black Friday 2025?
How many customers bought from Shopify-powered merchants over BFCM 2025?
What growth did Shop Pay show during BFCM 2025 for Shopify (SHOP)?
How many merchants had their highest-selling day on Shopify during BFCM 2025?
What was the average cart value across Shopify merchants during BFCM 2025?
