SKF offers free tattoo updates as the iconic brand gets a refresh
SKF (SKFRY) has unveiled its first brand identity update since 1908, featuring a modernized logotype, vibrant blue color scheme, new typeface, and distinctive photography. In an unusual marketing move, the company is offering free tattoo updates to the first 100 people who have existing SKF tattoos. József Mézes, an SKF distributor from Hungary, has already received his updated tattoo design, marking his third SKF tattoo since 1994.
The offer is valid until July 31, 2025, and participants must register at skf.com/tattoo. While SKF allows customers to choose their own tattoo artists, they emphasize the importance of selecting certified professionals and adhering to local regulations.
SKF (SKFRY) ha presentato il suo primo aggiornamento dell'identità del marchio dal 1908, con un logotipo modernizzato, una vivace palette di blu, un nuovo carattere tipografico e una fotografia distintiva. In una mossa di marketing insolita, l'azienda offre aggiornamenti gratuiti per tatuaggi alle prime 100 persone che hanno tatuaggi SKF esistenti. József Mézes, distributore SKF dall'Ungheria, ha già ricevuto il suo design aggiornato, segnando il suo terzo tatuaggio SKF dal 1994.
L'offerta è valida fino al 31 luglio 2025 e i partecipanti devono registrarsi su skf.com/tattoo. Pur permettendo ai clienti di scegliere i propri tatuatori, SKF sottolinea l'importanza di selezionare professionisti certificati e di rispettare le normative locali.
SKF (SKFRY) ha revelado su primera actualización de identidad de marca desde 1908, con un logotipo modernizado, una vibrante paleta de color azul, una nueva tipografía y una fotografía distintiva. En un movimiento de marketing poco común, la compañía ofrece actualizaciones gratuitas de tatuajes a las primeras 100 personas que ya tengan tatuajes de SKF. József Mézes, un distribuidor de SKF de Hungría, ya ha recibido su diseño actualizado, marcando su tercer tatuaje SKF desde 1994.
La oferta es válida hasta el 31 de julio de 2025, y los participantes deben registrarse en skf.com/tattoo. Aunque SKF permite que los clientes elijan a sus propios tatuadores, enfatizan la importancia de seleccionar profesionales certificados y cumplir con las regulaciones locales.
SKF (SKFRY)가 1908년 이후 처음으로 브랜드 아이덴티티를 업데이트했습니다. 현대화된 로고타입, 생동감 있는 파란색 색상, 새로운 서체, 독특한 사진 스타일이 특징입니다. 이례적인 마케팅 전략으로, 기존에 SKF 문신을 가진 최초 100명에게 무료 문신 리터치를 제공하고 있습니다. 헝가리의 SKF 유통업자 조셉 메제스는 1994년 이후 세 번째 SKF 문신 디자인을 이미 받았습니다.
이 혜택은 2025년 7월 31일까지 유효하며, 참가자는 skf.com/tattoo에서 등록해야 합니다. SKF는 고객이 자신의 문신 아티스트를 선택할 수 있도록 허용하지만, 인증된 전문가를 선택하고 지역 규정을 준수하는 것이 중요하다고 강조합니다.
SKF (SKFRY) a dévoilé sa première mise à jour de son identité de marque depuis 1908, avec un logotype modernisé, une palette de bleu vive, une nouvelle typographie et une photographie distinctive. Dans un geste marketing inhabituel, l'entreprise propose des mises à jour gratuites de tatouages aux 100 premières personnes possédant déjà un tatouage SKF. József Mézes, distributeur SKF en Hongrie, a déjà reçu son design de tatouage mis à jour, marquant son troisième tatouage SKF depuis 1994.
L'offre est valable jusqu'au 31 juillet 2025 et les participants doivent s'inscrire sur skf.com/tattoo. Bien que SKF permette aux clients de choisir leurs propres tatoueurs, elle insiste sur l'importance de sélectionner des professionnels certifiés et de respecter les réglementations locales.
SKF (SKFRY) hat sein erstes Markenidentitäts-Update seit 1908 vorgestellt, mit einem modernisierten Logo, einem lebendigen Blauton, einer neuen Schriftart und markanter Fotografie. In einem ungewöhnlichen Marketing-Schritt bietet das Unternehmen kostenlose Tattoo-Aktualisierungen für die ersten 100 Personen an, die bereits SKF-Tattoos besitzen. József Mézes, ein SKF-Distributor aus Ungarn, hat bereits sein aktualisiertes Tattoo-Design erhalten, was sein drittes SKF-Tattoo seit 1994 markiert.
Das Angebot gilt bis zum 31. Juli 2025 und Teilnehmer müssen sich unter skf.com/tattoo registrieren. Während SKF den Kunden erlaubt, ihre eigenen Tätowierer auszuwählen, betonen sie die Wichtigkeit, zertifizierte Fachleute zu wählen und lokale Vorschriften einzuhalten.
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The SKF logotype has become a symbol of excellence in the industry, inspiring some individuals to permanently brand their bodies with it. To honour this dedication, SKF is offering the opportunity to update their tattoos to match the refreshed brand identity.
One of the first to embrace this offer is József Mézes, an SKF distributor from
"As an SKF distributor, I have always kept the company close to my heart. The key element to the company success is passion, brand loyalty and business ethics," says József Mézes.
The new brand identity is bolder and more modern, yet unmistakably SKF. It features a subtly redesigned logo, a more vibrant blue, a new typeface, and more distinctive photography.
"The SKF brand represents the culmination of everything the company does—products, people, values, innovations, reputation, communication, and our vision for the future. As the company embarks on this journey to the future, we take full responsibility for the impact of updating an iconic brand, even when it comes to supporting our fans, and that's why we are offering an update," says Daniel Sjöstrand, Head of brand and campaigns, SKF.
By registering on skf.com/tattoo, people with SKF tattoos can get up to date with the new brand. The offer is valid for the first 100 applicants until July 31. The applicants are free to choose their own tattoo artists, if they adhere to local rules and regulations.
Disclaimer
SKF offers a tattoo update to the first 100 adults that have an existing tattoo today and who agree to the terms of participation. SKF will not provide a tattoo artist, neither does SKF take accountability for the tattoo artist of choice - the receiver will have to choose their own, but SKF strongly urges participants to choose a certified tattoo artist in a safe environment and participation shall adhere to local rules and regulations.
Aktiebolaget SKF
(publ)
For further information, please contact:
Press Relations: Karin Markhede, PR-manager, +46 707 58 87 30; karin.markhede@skf.com
This information was brought to you by Cision http://news.cision.com
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SKF offers free tattoo updates as the iconic brand gets a refresh | |
SKF Tattoo 01 | |
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SOURCE SKF
FAQ
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