BeautyHealth Surpasses 35,000 Hydrafacial Devices Worldwide Reflecting Growing Consumer Demand for Clinically Proven Skin Health Treatments

Rhea-AI Summary

BeautyHealth (NASDAQ: SKIN) has reached a significant milestone with 35,000 Hydrafacial devices installed worldwide, solidifying its leadership in the hydradermabrasion category. The company delivered approximately 5 million treatments last year, performing 1.5 treatments every second globally. Hydrafacial ranks as the second most recognized facial treatment in the U.S. with impressive metrics including a 96% "Worth It" rating on RealSelf and a 52 Net Promoter Score. The treatment combines seven skin therapies: lymphatic drainage, gentle peel, extractions, microdermabrasion, personalized booster, LED light therapy, and deep hydration. The company's success is supported by its portfolio of 175+ patents and its ability to drive approximately 7% of new patients to medical spas and aesthetic practices annually.

Positive

• Achieved milestone of 35,000 Hydrafacial devices installed worldwide
• Delivered 5 million treatments last year, averaging 1.5 treatments per second globally
• Strong consumer trust metrics with 96% Worth It rating and 52 Net Promoter Score
• Drives 7% of all new patients to medical spas and aesthetic practices annually
• Portfolio of 175+ patents supporting technological leadership
• Ranks as second most recognized facial treatment in the U.S.

Negative

• None.

Insights

Consumer Beauty & Medical Device Market Analyst

BeautyHealth's 35,000 Hydrafacial device milestone demonstrates strong market penetration and recurring revenue potential in the growing skin health segment.

BeautyHealth's achievement of 35,000 Hydrafacial devices installed globally represents significant market penetration in the hydradermabrasion category they pioneered. This installed base creates a powerful foundation for recurring revenue through consumables, as each device requires proprietary serums and components for the 5 million annual treatments performed worldwide.

The 96% "Worth It" rating on RealSelf and impressive 52 Net Promoter Score indicate exceptional customer satisfaction, which typically translates to higher treatment frequency and word-of-mouth growth. Most aesthetic devices struggle to maintain such metrics, suggesting Hydrafacial has achieved the rare combination of clinical efficacy and consumer delight.

From a business perspective, the statistic that Hydrafacial drives approximately 7% of new patients to medical spas and aesthetic practices demonstrates its value as a practice-building tool. This creates a virtuous cycle: practices invest in Hydrafacial devices because they attract new clients, who then return for additional treatments and potentially higher-margin services.

The device's combination of seven skin therapies in one treatment aligns perfectly with current consumer preferences for multi-benefit, time-efficient procedures with minimal downtime. This positions Hydrafacial favorably against more invasive alternatives in the $15+ billion global facial aesthetics market, particularly as consumers increasingly prioritize skin health over temporary cosmetic fixes.

Underscores Hydrafacial’s leadership and value to providers and consumers

LONG BEACH, Calif., June 04, 2025 (GLOBE NEWSWIRE) -- The BeautyHealth Company (NASDAQ: SKIN), home to flagship brand Hydrafacial™, recently achieved a major milestone with 35,000 Hydrafacial devices installed worldwide, reinforcing its market leadership in the hydradermabrasion category it pioneered. This accomplishment highlights the Hydrafacial treatment’s continued global demand, fueled by strong brand awareness, and growing consumer preferences for non-invasive, results-driven skin health treatments.

“With providers delivering approximately 5 million Hydrafacial treatments last year¹, our position as one of the most in-demand professional skin health treatments is clear,” said BeautyHealth Chief Executive Officer, Marla Beck. “For nearly 28 years, Hydrafacial has been a treatment room essential powered by our science-based innovation and portfolio of 175+ patents that deliver the glowing results that clients and providers love. With a global footprint of 35,000 active Hydrafacial devices worldwide, we’re empowering our community to meet rising demand for non-invasive aesthetic treatments and inspire skin confidence around the world.”

Hydrafacial’s success is backed by industry-leading consumer trust and satisfaction, ranking as the second most recognized facial treatment in the U.S.² with a 96% “Worth It” rating on RealSelf³, and an industry-leading 52 Net Promoter Score⁴. As a proven engine for practice growth, Hydrafacial treatments are responsible for driving approximately 7 percent of all new patients to medical spas and aesthetic practices each year.⁵ This enthusiasm for the brand translates to 1.5 Hydrafacial treatments performed every second around the world.⁶

The milestone reflects growing beauty trends favoring a natural, effortless look that prioritizes skin health – an aesthetic Hydrafacial treatments are uniquely designed to deliver. The Hydrafacial treatment combines seven powerful skin therapies in one: lymphatic drainage, a gentle peel, pain-free extractions, superficial microdermabrasion, a personalized booster, LED light therapy, and deep hydration. The result is visible skin improvements, a radiant glow, and a renewed boost in confidence – with zero downtime.

“We’re grateful to the estheticians, dermatologists, and plastic surgeons who bring the iconic Hydrafacial glow to life every day,” Beck continues. “Their trust and expertise drive our growth, and we remain committed to supporting them with ongoing innovation where MedTech Meets Beauty. Together, we’re delivering real results – and a glow that keeps clients coming back.”

To experience the Hydrafacial treatment and discover why consumers and providers alike trust Hydrafacial for radiant, healthy skin, find a provider near you by visiting Hydrafacial.com/Find-a-Provider and follow along on social @Hydrafacial.

¹Company Data.
²Ipsos Study 2024. Base: Consumers of the aesthetic and professional beauty category (n=1000); Brand Aided Awareness. Conversion defined as % of respondents who are aware of and have tried a given brand.
³RealSelf as of April 2025.  
⁴Consumers of the aesthetic and professional beauty category that have received a Hydrafacial (n=210); “On a scale of 0 to 10, how likely are you to recommend Hydrafacial to a friend or colleague?”
⁵Guidepoint Qsight - Sales Measurement as of March 2025.
⁶Treatments per second calculation based on 5 million treatments/year, spread across a 40-hour work week, 50 weeks in a year.

About The Beauty Health Company
The Beauty Health Company (NASDAQ: SKIN) is a medtech meets beauty company delivering millions of skin health experiences every year that help consumers reinvent their relationship with their skin, bodies, and self-confidence. Our brands are pioneers: Hydrafacial™ in hydradermabrasion, SkinStylus™ in microneedling, and Keravive™ in scalp health. Together, with our powerful global community of estheticians, partners, and consumers, we are personalizing skin health for all ages, genders, skin tones, and skin types. We are committed to being ever more mindful in how we conduct our business to positively impact our communities and the planet. Find a local provider at https://hydrafacial.com/find-a-provider/ and learn more at beautyhealth.com or LinkedIn.  

Forward-Looking Statements
Certain statements made in this release are “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements

These forward-looking statements are not guarantees of future performance, conditions, or results, and involve a number of known and unknown risks, uncertainties, assumptions, and other important factors, many of which are outside The Beauty Health Company’s control, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements.

Important factors, among others, that may affect actual results or outcomes include The Beauty Health Company’s ability to execute its business plan; consumers’ perception of skin health, skin concerns, and overall beauty trends; the continued relationship amongst Hydrafacial, its providers, and consumers; the ability to place and continue to place delivery systems across various channels and locations; potential litigation involving The Beauty Health Company; changes in applicable laws or regulations; and the possibility that The Beauty Health Company may be adversely affected by other economic, business, and/or competitive factors. The Beauty Health Company does not undertake any obligation to update or revise any forward-looking statements, whether because of new information, future events, or otherwise, except as required by law.

Contacts:
Hydrafacial Media Contact: Devries Global: jburchette@devriesglobal.com
Investors: IR@beautyhealth.com

Source: BeautyHealth

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/82957630-5f2e-456e-bf28-02946fb3ba08

FAQ

How many Hydrafacial devices does BeautyHealth (SKIN) have installed worldwide?

BeautyHealth has surpassed 35,000 Hydrafacial devices installed worldwide as of June 2025.

What is the treatment frequency of Hydrafacial devices globally?

Hydrafacial performs approximately 1.5 treatments every second worldwide, totaling about 5 million treatments per year.

What is Hydrafacial's consumer satisfaction rating?

Hydrafacial has a 96% Worth It rating on RealSelf and a 52 Net Promoter Score, demonstrating high consumer satisfaction.

What treatments are included in a Hydrafacial session?

A Hydrafacial treatment combines seven therapies: lymphatic drainage, gentle peel, pain-free extractions, superficial microdermabrasion, personalized booster, LED light therapy, and deep hydration.

How does Hydrafacial impact medical spa patient acquisition?

Hydrafacial treatments drive approximately 7% of all new patients to medical spas and aesthetic practices each year.