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ScottsMiracle-Gro: The Truth About Lawns

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ScottsMiracle-Gro has released a white paper titled 'The Truth About Lawns' to highlight the importance of lawns and green spaces. The company argues that turfgrass and green spaces contribute to overall wellness, protect natural ecosystems, and support biodiversity and a sustainable future. ScottsMiracle-Gro acknowledges the challenges posed by changing climate conditions, especially drought, but advocates for yards filled with living things rather than non-living alternatives.

The company's scientists are developing new solutions for challenging environments, including drought-tolerant grass options that require less water. ScottsMiracle-Gro emphasizes that yards can be a combination of grass, clover, edible gardens, and native plants. With approximately $3.6 billion in sales, ScottsMiracle-Gro is the world's largest marketer of branded consumer products for lawn and garden care, including popular brands like Scotts, Miracle-Gro, and Ortho.

ScottsMiracle-Gro ha pubblicato un documento intitolato 'La Verità sui Prati' per evidenziare l'importanza dei prati e degli spazi verdi. L'azienda sostiene che l'erba e gli spazi verdi contribuiscono al benessere generale, proteggono gli ecosistemi naturali e supportano la biodiversità e un futuro sostenibile. ScottsMiracle-Gro riconosce le sfide poste dai cambiamenti climatici, in particolare dalla siccità, ma promuove giardini pieni di vita piuttosto che alternative inerti.

Gli scienziati dell'azienda stanno sviluppando nuove soluzioni per ambienti difficili, comprese opzioni di erba resistente alla siccità che richiedono meno acqua. ScottsMiracle-Gro sottolinea che i giardini possono essere una combinazione di erba, trifoglio, giardini commestibili e piante autoctone. Con circa 3,6 miliardi di dollari in vendite, ScottsMiracle-Gro è il più grande produttore mondiale di prodotti di consumo a marchio per la cura di prati e giardini, incluse marche popolari come Scotts, Miracle-Gro e Ortho.

ScottsMiracle-Gro ha lanzado un documento titulado 'La Verdad Sobre los Céspedes' para destacar la importancia de los céspedes y los espacios verdes. La empresa sostiene que el césped y los espacios verdes contribuyen al bienestar general, protegen los ecosistemas naturales y apoyan la biodiversidad y un futuro sostenible. ScottsMiracle-Gro reconoce los desafíos que presentan las condiciones climáticas cambiantes, especialmente la sequía, pero aboga por jardines llenos de vida en lugar de alternativas inanimadas.

Los científicos de la empresa están desarrollando nuevas soluciones para entornos desafiantes, incluidas opciones de césped tolerantes a la sequía que requieren menos agua. ScottsMiracle-Gro enfatiza que los jardines pueden ser una combinación de césped, trébol, jardines comestibles y plantas nativas. Con aproximadamente 3.6 mil millones de dólares en ventas, ScottsMiracle-Gro es el mayor comercializador del mundo de productos de consumo de marca para el cuidado de céspedes y jardines, incluidas marcas populares como Scotts, Miracle-Gro y Ortho.

ScottsMiracle-Gro는 잔디와 녹지의 중요성을 강조하는 '잔디에 대한 진실'이라는 백서를 발표했습니다. 이 회사는 잔디와 녹지가 전반적인 웰빙에 기여하고 자연 생태계를 보호하며 생물 다양성과 지속 가능한 미래를 지원한다고 주장합니다. ScottsMiracle-Gro는 특히 가뭄과 같은 기후 변화에 따른 도전 과제를 인정하지만, 무생물 대안보다 생명으로 가득 찬 정원을 지지합니다.

회사의 과학자들은 물 소비를 줄이는 가뭄 내성 잔디 옵션을 포함하여 어려운 환경을 위한 새로운 솔루션을 개발하고 있습니다. ScottsMiracle-Gro는 정원이 잔디, 클로버, 식용 정원 및 자생 식물의 조합이 될 수 있다고 강조합니다. 약 36억 달러의 판매를 기록하며, ScottsMiracle-Gro는 스코츠, 미라클-그로, 오르토와 같은 인기 브랜드를 포함하여 잔디 및 정원 관리를 위한 브랜드 소비재를 세계에서 가장 많이 판매하는 기업입니다.

ScottsMiracle-Gro a publié un document intitulé 'La Vérité sur les Pelouses' pour souligner l'importance des pelouses et des espaces verts. L'entreprise soutient que les gazons et les espaces verts contribuent au bien-être général, protègent les écosystèmes naturels et soutiennent la biodiversité et un avenir durable. ScottsMiracle-Gro reconnaît les défis posés par les conditions climatiques changeantes, en particulier la sécheresse, mais plaide pour des jardins remplis de vie plutôt que des alternatives inertes.

Les scientifiques de l'entreprise développent de nouvelles solutions pour des environnements difficiles, y compris des options de gazon résistantes à la sécheresse qui nécessitent moins d'eau. ScottsMiracle-Gro souligne que les jardins peuvent être une combinaison de gazon, de trèfle, de jardins comestibles et de plantes indigènes. Avec environ 3,6 milliards de dollars de ventes, ScottsMiracle-Gro est le plus grand distributeur mondial de produits de consommation de marque pour le soin des pelouses et des jardins, y compris des marques populaires comme Scotts, Miracle-Gro et Ortho.

ScottsMiracle-Gro hat ein weißes Papier mit dem Titel 'Die Wahrheit über Rasen' veröffentlicht, um die Bedeutung von Rasenflächen und Grünflächen hervorzuheben. Das Unternehmen argumentiert, dass Rasen und Grünflächen zum allgemeinen Wohlbefinden beitragen, natürliche Ökosysteme schützen und die Biodiversität sowie eine nachhaltige Zukunft unterstützen. ScottsMiracle-Gro erkennt die Herausforderungen an, die durch den Klimawandel, insbesondere durch Dürre, entstehen, plädiert jedoch für Gärten, die mit Leben gefüllt sind, anstatt mit leblosen Alternativen.

Die Wissenschaftler des Unternehmens entwickeln neue Lösungen für herausfordernde Umgebungen, einschließlich dürreresistenter Grasoptionen, die weniger Wasser benötigen. ScottsMiracle-Gro betont, dass Gärten eine Kombination aus Gras, Klee, essbaren Gärten und einheimischen Pflanzen sein können. Mit einem Umsatz von etwa 3,6 Milliarden Dollar ist ScottsMiracle-Gro der größte Vermarkter von Markenprodukten für die Pflege von Rasen und Garten weltweit, zu denen auch beliebte Marken wie Scotts, Miracle-Gro und Ortho gehören.

Positive
  • Release of 'The Truth About Lawns' white paper to educate consumers on lawn benefits
  • Development of drought-tolerant grass options for water conservation
  • Company's position as world's largest marketer of branded lawn and garden care products with $3.6 billion in sales
Negative
  • None.

By Kenny Dieglio

NORTHAMPTON, MA / ACCESSWIRE / October 9, 2024 / ScottsMiracle-Gro

"Hey, cool, ScottsMiracle-Gro is releasing a white paper titled, The Truth About Lawns."

We know what you're thinking: The lawn and garden company is going to tell us why people and communities need to retain lawns and green spaces.

The truth is lawns do matter, and that's backed by science. Turfgrass and green spaces contribute to overall wellness, protect natural ecosystems and support biodiversity and a sustainable future. These are among the many reasons we believe there are benefits to lawns.

And all of this is spelled out in our white paper.

Why are we making the case for lawns? Because it's not lost on us the challenges many people face in an ever-changing climate, especially as drought plays a bigger role in forcing communities to find ways to save water. And this is what has prompted some to view lawns as a culprit rather than a benefit.

We think there is another way to look at the problem. Yards can be a combination of grass, clover, edible gardens, native plants…the list goes on. We strongly advocate for yards filled with living things versus nonliving things.

This is a philosophy that finds its way into our research and development efforts. Our scientists are developing new solutions for those living in challenging environments. They include what we call alternatives to traditional lawns, such as drought-tolerant grass options so people can enjoy a lawn in a variety of climates using turfgrasses that require less water.

The bottom line is we see lawns and living things as positive elements in the future. And we think you will, too, after checking out The Truth About Lawns.

Let's GroMoreGood, together.

About ScottsMiracle-Gro

With approximately $3.6 billion in sales, the Company is the world's largest marketer of branded consumer products for lawn and garden care. The Company's brands are among the most recognized in the industry. The Company's Scotts®, Miracle-Gro®, and Ortho® brands are market-leading in their categories. The Company's wholly-owned subsidiary, The Hawthorne Gardening Company, is a leading provider of nutrients, lighting, and other materials used in the indoor and hydroponic growing segment. For additional information, visit us at www.scottsmiraclegro.com.

View original content here.

View additional multimedia and more ESG storytelling from ScottsMiracle-Gro on 3blmedia.com.

Contact Info:
Spokesperson: ScottsMiracle-Gro
Website: https://www.3blmedia.com/profiles/scottsmiracle-gro
Email: info@3blmedia.com

SOURCE: ScottsMiracle-Gro



View the original press release on accesswire.com

FAQ

What is the main message of ScottsMiracle-Gro's 'The Truth About Lawns' white paper?

The main message is that lawns and green spaces are beneficial, contributing to wellness, protecting ecosystems, and supporting biodiversity and sustainability, despite challenges posed by changing climate conditions.

How is ScottsMiracle-Gro (SMG) addressing water conservation concerns in lawn care?

ScottsMiracle-Gro is developing drought-tolerant grass options that require less water, allowing people to maintain lawns in various climates while conserving water resources.

What is ScottsMiracle-Gro's (SMG) stance on yard composition?

ScottsMiracle-Gro advocates for yards filled with living things, including a combination of grass, clover, edible gardens, and native plants, rather than non-living alternatives.

What is ScottsMiracle-Gro's (SMG) annual sales figure mentioned in the press release?

The press release states that ScottsMiracle-Gro has approximately $3.6 billion in sales.

The Scotts Miracle-Gro Company

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