Standard Motor Products Launches the SMP® 'Your Car. Your Data. Sweepstakes'
Standard Motor Products (SMP) has launched the 'SMP® Your Car.
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Rhea-AI Summary
Standard Motor Products (SMP) has launched the 'SMP® Your Car. Your Data. Sweepstakes,' running until October 31, 2020, to raise awareness about vehicle data transparency. This initiative supports the Auto Care Industry's campaign urging consumers to understand data collection from their cars. Participants can enter the sweepstakes by taking a quiz on SMP's dedicated website, with 10 winners receiving $500 WeatherTech® gift cards. SMP emphasizes the importance of vehicle data access for consumers and independent technicians, aligning with advocacy efforts in the automotive sector.
Positive
- Launch of a consumer awareness campaign on vehicle data.
- Opportunity for consumers to win $500 gift cards, engaging public interest.
- Collaboration with industry associations to advocate for data transparency.
Negative
- None.
Details
News Market Reaction – SMP
The recorded move for SMP in the trading session of this news was +1.72%.
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AI-generated analysis. How Rhea-AI works. Not financial advice.
NEW YORK, Aug. 3, 2020 /PRNewswire/ -- Standard Motor Products, Inc. (SMP) announces the launch of its SMP® 'Your Car. Your Data. Sweepstakes.' The promotion will run through October 31, 2020.
In support of the Auto Care Industry's 'Your Car. Your Data.' initiative, the Sweepstakes will raise awareness for drivers to demand the right to transparency around the data collected from their cars.
To enter, participants can visit SMPYourCarYourDataSweepstakes.com, where they will learn more about the data their car collects and who controls it. After taking a short quiz, contestants will automatically be entered into a prize drawing. Ten randomly-selected winners will each receive a
Commenting on the announcement, Jack Ramsey, Vice President Engine Management Marketing and Sales, SMP, stated, "Access to vehicle data is mission critical for us, for motorists, and for independent technicians to be able to repair our vehicles. That's why we are working with the Auto Care Association and Automotive Aftermarket Suppliers Association (AASA) to raise consumer awareness of this issue and support industry advocacy efforts."
Your Car. Your Data. Your Choice.™ is an Auto Care Association and AASA education initiative created to engage car owners, policymakers and other stakeholders on car data – what is it, why it matters and its implications for consumer choice. For more information, visit https://yourcaryourdata.org
About SMP
With over 100 years in business, Standard Motor Products, Inc. is a leading independent manufacturer and distributor of premium automotive replacement parts. SMP supplies independent professional technicians and do-it-yourselfers with high quality replacement parts for engine management, ignition, emissions, fuel and safety-related systems, as well as temperature control products for domestic and import cars and light trucks. SMP® products are sold worldwide through both traditional and non-traditional distribution channels. For more information, download the SMP® Parts App or visit www.smpcorp.com.
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SOURCE Standard Motor Products, Inc.
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