SmartRent Launches Value-Added Reseller Program

Key Terms

value-added reseller financial

A value-added reseller is a company that buys products—often hardware or software—and enhances them with services, customization, installation or ongoing support before selling the combined solution to end users. Investors watch VAR relationships because they can boost a supplier’s sales through broader distribution, improve profit margins for the reseller via service fees, and create customer loyalty that makes future revenue more predictable—think of a furniture store that custom-builds and installs pieces rather than just selling off-the-shelf items.

VAR financial

Value at Risk (VaR) estimates the maximum loss a portfolio or position might incur over a set time period under normal market conditions, stated as a dollar amount or percentage tied to a chosen probability (for example, the loss expected to be exceeded only 5% of the time). It matters to investors because it provides a simple, comparable measure of downside exposure — like a speed limit for potential losses — so they can set limits, size positions, or compare risk across investments.

iot technical

The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.

proptech technical

Property technology, or proptech, is the use of software, sensors, data and online platforms to buy, sell, manage and use real estate more efficiently. Think of it as bringing the conveniences of apps and automation to buildings and property markets — from digital listings and smart locks to automated maintenance and data-driven pricing. Investors care because proptech can lower costs, increase occupancy or rents, improve asset value and create new revenue streams or risks in real estate portfolios.

Expands reach to serve small and mid-market multifamily owners and operators

PHOENIX--(BUSINESS WIRE)-- SmartRent, Inc. (NYSE: SMRT) (“SmartRent” or the “Company”), a leading provider of smart communities and smart operations solutions for the rental housing industry, today announced the launch of its strategic value-added reseller (VAR) program. This initiative marks an expansion of SmartRent’s go-to-market model and is designed to address the needs of small and mid-market rental housing owners and operators. SKBM Smart Technology, a long-time SmartRent installation provider, will be the first VAR in the program.

SmartRent has a strong position among the largest multifamily portfolios, with more than 900,000 IoT units deployed on its platform and 1.2 million units supported through maintenance and leasing solutions. Its existing customer base owns or controls more than six million units, providing meaningful runway for continued expansion. While these top-tier operators make up an important portion of the market, the broader U.S. rental housing landscape—comprising more than 40 million units—presents a substantial growth vector for SmartRent. SKBM Smart Technology, along with future VARs, enables SmartRent to extend its reach into the small and mid-market segment. This approach also enables SmartRent to deliver more localized, high-touch engagement that can scale alongside operators as their portfolios grow.

“Under our three-year Vision 2028 program, we are laser-focused on growing our market-leading installed footprint. Expanding our go-to-market team is a major area of focus and an important contributor to our March to One Million IoT units,” said SmartRent President and CEO Frank Martell. “In addition to growing our dedicated, in-house sales team, we believe the addition of resellers like SKBM Smart Technology—a partner we have trusted for years on the installation side—will add important momentum to our revenue growth in the small and mid-markets. This area presents an exciting new avenue for expanding our reach, further advancing our vision of bringing smarter living and working to everyone.”

SKBM will serve as the first in a planned network of strategic VARs as SmartRent continues to scale. Their established sales team and deep industry relationships provide the specialized expertise required to effectively support these segments.

“We are thrilled to build on our role as an established installation provider by also becoming a value-added reseller for a leading proptech organization like SmartRent,” said Bill Myers, Co-Founder and Chief Operating Officer at SKBM Smart Technology. “Our team is already positioned to deliver SmartRent technology to small and mid-market communities and meet the specific needs of those property owners. We look forward to driving adoption across this expansive rental market sector."

For more information on SmartRent, visit SmartRent.com.

About SmartRent

Founded in 2017, SmartRent, Inc. (NYSE: SMRT) is a leading provider of smart communities solutions and smart operations solutions to the rental housing industry. SmartRent’s end-to-end enterprise ecosystem powers smarter living and working in rental housing by automating operations, protecting assets, reducing energy consumption, enhancing the resident experience and more. The company’s differentiators - purpose-built software and hardware, and end-to-end implementation and support - create an exceptional experience, with 15 of the top 20 multifamily operators and millions of users leveraging SMRT solutions daily. For more information, please visit smartrent.com.

About SKBM

Since 2018, SKBM Smart Technology has transformed property technology by implementing more than 635,000 Smart Apartment units and completing more than 2000 site-wide access control and Wi-Fi projects. SKBM’s direct approach ensures efficient project timelines, and its solutions deliver an impressive average ROI of 24 months. Through smart tech, the company enhances workforce efficiency, reduces GL insurance costs and elevates the profitability and risk management capabilities of property portfolios. For more information, please visit skbmsmarttech.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260427235802/en/

Media Contact
Amanda Chavez - Vice President, Corporate Communications
media@smartrent.com

Investor Contact
Kelly Reisdorf - Head of Investor Relations
investors@smartrent.com

Source: SmartRent