Counterfeiters Beware: CETI and SMX Team Up to Terminate Fake Fashion (NASDAQ:SMX)
SMX (NASDAQ:SMX) has announced a strategic partnership with CETI, a leading European textile research center, to combat counterfeit fashion through revolutionary molecular fingerprinting technology. The collaboration, based in Lille, France, aims to embed authenticity verification at the material level by combining SMX's molecular markers with blockchain-backed traceability.
The partnership introduces a system where every fiber receives a digital passport, enabling instant authentication of luxury fashion items. This technological advancement will help protect major brands like Coach, Prada, and Hermès from counterfeiting, while transforming e-commerce platforms' ability to detect fake products. The solution provides verifiable sustainability claims and enhances transparency in the fashion industry's circular economy.
SMX (NASDAQ:SMX) ha annunciato una partnership strategica con CETI, un importante centro europeo di ricerca tessile, per combattere la contraffazione della moda attraverso una rivoluzionaria tecnologia di fingerprinting molecolare. La collaborazione, basata a Lille, in Francia, mira a incorporare la verifica di autenticità a livello di materiale combinando i marcatori molecolari di SMX con una tracciabilità basata su blockchain.
La partnership introduce un sistema in cui ogni fibra riceve un passaporto digitale, consentendo l'autenticazione immediata degli articoli di moda di lusso. Questo avanzamento tecnologico aiuterà a proteggere marchi importanti come Coach, Prada e Hermès dalla contraffazione, trasformando al contempo la capacità delle piattaforme di e-commerce di rilevare prodotti falsi. La soluzione fornisce affermazioni di sostenibilità verificabili e migliora la trasparenza nell'economia circolare dell'industria della moda.
SMX (NASDAQ:SMX) ha anunciado una asociación estratégica con CETI, un importante centro europeo de investigación textil, para combatir la falsificación de la moda mediante una revolucionaria tecnología de huellas moleculares. La colaboración, con sede en Lille, Francia, tiene como objetivo incorporar la verificación de autenticidad a nivel de material al combinar los marcadores moleculares de SMX con una trazabilidad respaldada por blockchain.
La asociación introduce un sistema en el que toda fibra recibe un pasaporte digital, que permite la autenticación instantánea de artículos de moda de lujo. Este avance tecnológico ayudará a proteger a grandes marcas como Coach, Prada y Hermès contra la falsificación, al tiempo que transforma la capacidad de las plataformas de comercio electrónico para detectar productos falsos. La solución proporciona afirmaciones de sostenibilidad verificables y mejora la transparencia en la economía circular de la industria de la moda.
SMX (NASDAQ:SMX)가 유럽의 선도적인 섬유 연구 센터인 CETI와 전략적 파트너십을 발표했습니다. 이 협력은 혁신적인 분자 지문 인식 기술을 통해 패션 위조에 대항하기 위한 것으로, 프랑스 릴에 본사를 둔 이 협력은 재료 수준의 진품 확인을 blockchain 기반의 추적성과 결합하여 구현하는 것을 목표로 합니다.
이 파트너십은 모든 섬유에 디지털 여권이 부여된다는 시스템을 도입하여 명품 패션 아이템의 즉시 인증을 가능하게 합니다. 이 기술적 발전은 Coach, Prada, Hermès 와 같은 주요 브랜드를 위조로부터 보호하는 데 도움이 되며, 전자상거래 플랫폼이 가짜 상품을 탐지하는 능력을 변화시킬 것입니다. 이 솔루션은 검증 가능한 지속 가능성 주장과 패션 산업의 순환 경제에서의 투명성을 향상시킵니다.
SMX (NASDAQ:SMX) a annoncé un partenariat stratégique avec CETI, un centre de recherche textile européen de premier plan, afin de lutter contre la contrefaçon dans la mode grâce à une technologie révolutionnaire d’empreinte moléculaire. La collaboration, basée à Lille, en France, vise à intégrer la vérification de l’authenticité au niveau du matériau en combinant les marqueurs moléculaires de SMX avec une traçabilité soutenue par la blockchain.
Le partenariat introduit un système où chaque fibre reçoit un passeport numérique, permettant une authentification instantanée des articles de mode de luxe. Cette avancée technologique aidera à protéger des marques majeures comme Coach, Prada et Hermès contre la contrefaçon, tout en transformant la capacité des plateformes de commerce électronique à détecter les produits contrefaits. La solution offre des revendications de durabilité vérifiables et améliore la transparence dans l’économie circulaire de l’industrie de la mode.
SMX (NASDAQ:SMX) hat eine strategische Partnerschaft mit CETI, einem führenden europäischen Forschungszentrum für Textilien, bekannt gegeben, um Fälschungen in der Mode durch eine revolutionäre molekulare Fingerabdruck-Technologie zu bekämpfen. Die in Lille, Frankreich, basierte Zusammenarbeit zielt darauf ab, die Echtheitsverifizierung auf Materialebene zu integrieren, indem SMX-Molekularmarker mit blockchain-gestützter Rückverfolgbarkeit kombiniert werden.
Die Partnerschaft führt ein System ein, bei dem jede Faser einen digitalen Pass erhält, der eine sofortige Authentifizierung von Luxusmodeartikeln ermöglicht. Dieser technologische Fortschritt wird großen Marken wie Coach, Prada und Hermès helfen, Fälschungen zu bekämpfen, während er gleichzeitig die Fähigkeit von E-Commerce-Plattformen zur Erkennung gefälschter Produkte verändert. Die Lösung liefert verifizierbare Nachhaltigkeitsbehauptungen und erhöht die Transparenz in der Kreislaufwirtschaft der Modeindustrie.
SMX (NASDAQ:SMX) أعلنت عن شراكة استراتيجية مع CETI، وهو مركز أوروبي رائد لأبحاث النسيج، لمكافحة التزييف في الأزياء من خلال تقنية تقطيع بصمة جزيئية ثورية. المصادقة مبنية على التعاون المستند إلى مدينة ليل، فرنسا، وتهدف إلى تضمين التحقق من الأصالة على مستوى المادة من خلال دمج علامات SMX الجزيئية مع تتبُع قائم على blockchain.
تقدّم الشراكة نظاماً حيث كل ألياف تحصل على جواز سفر رقمي، مما يمكّن من التحقق من الأصالة فورياً من قبل منتجات الأزياء الفاخرة. ستساعد هذه التطويرات التكنولوجية في حماية علامات تجارية كبرى مثل Coach و Prada و Hermès من التزييف، وفي الوقت نفسه ستغير قدرة منصات التجارة الإلكترونية على اكتشاف المنتجات المزوّفة. كما توفر الحلول ادعاءات استدامة قابلة للتحقق وتعزز الشفافية في الاقتصاد الدائري لصناعة الأزياء.
SMX (NASDAQ:SMX) 宣布与 CETI 的战略伙伴关系，CETI 是欧洲领先的纺织品研究中心，旨在通过革命性的分子指纹技术打击时尚领域的假冒伪劣。此次基于法国里尔的合作，旨在通过将 SMX 的分子标记与区块链支撑的可追溯性相结合，在材料层面嵌入真实性验证。
该伙伴关系引入一个系统，每一根纤维都拥有数字护照，使奢侈时尚单品能够实现即时认证。这一技术进步将帮助保护如 Coach、Prada 和 Hermès 等知名品牌免于假冒，同时改变电子商务平台检测假货的能力。该解决方案提供可验证的可持续性声明，并提升时尚行业循环经济的透明度。
- Revolutionary molecular fingerprinting technology enables material-level authentication
- Partnership with prestigious CETI provides industrial validation for European market expansion
- Technology creates verifiable sustainability claims and enhances circular economy transparency
- Solution helps e-commerce platforms instantly detect counterfeit products
- None.
Insights
SMX-CETI partnership introduces molecular authentication technology to combat fashion counterfeiting, potentially transforming brand protection and authentication processes.
This partnership between SMX and CETI represents a significant technological advancement in the battle against fashion counterfeiting. By implementing SMX's molecular fingerprinting system with CETI's industrial validation capabilities, they're creating authentication at the material level rather than relying on traditional visual identifiers.
The technology embeds unique molecular markers directly into fabrics and materials, creating what they describe as a "digital passport" for each product. This approach addresses the fundamental weakness in current anti-counterfeiting methods: the reliance on human verification. When counterfeiters produce increasingly sophisticated fakes, visual authentication becomes unreliable. A molecular-level solution changes the equation dramatically.
What makes this particularly notable is the integration with blockchain-backed traceability, creating an end-to-end verification system. This combination potentially offers benefits beyond anti-counterfeiting, including verifiable sustainability claims and authenticated recycled materials – increasingly important in fashion's circular economy efforts.
The partnership's significance lies in CETI's industrial validation capabilities, which suggests this technology could scale commercially across the European market. If successful, this could transform authentication processes for e-commerce platforms like eBay, luxury brands, and potentially across entire supply chains.
While the press release employs dramatic language about "terminating" counterfeiting, the core technology represents a genuine innovation in supply chain verification. The initiative focuses on Lille, France as the launch point for European implementation, potentially creating a new standard for product authentication that moves beyond traditional anti-counterfeiting measures to enable more transparent, verifiable supply chains.
NEW YORK, NY / ACCESS Newswire / September 26, 2025 / For decades, counterfeiters have thrived in the shadows, hijacking fashion's prestige and siphoning billions from an industry built on brand, trust, and craftsmanship. Fake bags, knockoff sneakers, and copycat fabrics have been smuggled into every corner of commerce, draining value from labels that spend fortunes building reputations. The damage isn't just economic. It erodes consumer trust, dilutes sustainability claims, and turns e-commerce platforms into digital flea markets where fraud masquerades as fashion. The scale is staggering, with trillions lost as of 2025 and counterfeiters adapting faster than the safeguards designed to stop them.
That ends now. This announced agreement between SMX (NASDAQ:SMX) and CETI, one of Europe's most respected textile research centers, represents the technological revolution for an industry that has been hijacked for too long. Instead of relying on logos, tags, or human judgment, SMX's molecular fingerprinting system embeds authenticity at the material level, while CETI's pilot lines provide the industrial validation to scale it across the European market.
Together, they are moving toward a world where every fiber has a digital passport and every recycled material carries verifiable value. What counterfeiters have always exploited is the lack of transparency. SMX and CETI are replacing opacity with proof.
CETI and SMX Become the Terminators
Lille, France, is now set to become the launch pad for Europe's fight against fakes. By fusing molecular-level identity with blockchain-backed traceability, this collaboration shortens the distance between lab breakthroughs and market adoption. That means high-value recycled fabrics can flow into luxury fashion and sportswear at commercial speed. It means tamper-proof data creates finance-ready transparency, where sustainability claims finally unlock economic benefits. And it means the ecosystem multiplier effect kicks in as more brands, more regulators, and more industries rally around the same technology. Proof becomes the universal language, and Europe has just declared it will speak fluently.
The counterfeit problem has always been bigger than the boutiques on the Champs-Élysées. E-commerce platforms like eBay deserve credit for putting stringent rules in place against fake listings and working to protect buyers. The intent is there, but the reality is that rules are broken every day, and counterfeiters still slip through the cracks.
That's the weakness counterfeiters exploit, because human graders are left squinting at photos or running fingers over better fakes, while consumers gamble on whether a
Protecting Brand Legacy
Luxury houses like Coach, Prada, Hermès, and others built their brands on scarcity and quality. Counterfeiters turned that into a joke, flooding the market with imitations that undercut value. The SMX-CETI model restores the natural order. A bag, suit, or silk scarf or tie isn't real because someone says it is. It's real because the fibers themselves can prove it, backed by digital passports that regulators can verify, financiers can monetize, and consumers can trust. For the first time, counterfeiting is on defense, forced to fight technology it cannot mimic.
This SMX-CETI alliance is more than a collaboration. It is the industrial validation of an entirely new economy, one where circularity, recycling, and authenticity are not slogans but measurable realities. Counterfeiters had their run. They turned loopholes into empires. But the days of flooding the market with fraudulent luxury are over. Proof is now currency. Europe's fashion industry is setting the new standard, and with SMX and CETI providing the tools, counterfeiters will soon run out of places to peddle their nonsense, including the city sidewalk tables that once passed off those "luxury product deals of a lifetime."
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters) Public Limited
View the original press release on ACCESS Newswire
FAQ
What is the partnership between SMX and CETI designed to accomplish?
How does SMX's anti-counterfeiting technology work?
Which luxury brands will benefit from SMX's anti-counterfeiting solution?
How will the SMX-CETI partnership impact e-commerce platforms?
Where will SMX and CETI's anti-counterfeiting initiative be launched?
