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SMX Appoints Ofira Bar as Chief Financial Officer

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SMX (Security Matters) PLC appoints Ms. Ofira Bar as Chief Financial Officer to enhance core capabilities for commercial and financial success. The company aims to foster a circular and closed-loop economy through digitization of physical objects.
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Company Continues to Enhance Core Capabilities
to
Ensure Commercial and Financial Success

NEW YORK, March 1, 2024 /PRNewswire/ -- SMX (Security Matters) PLC (NASDAQ:SMX; SMXWW), an innovative company specializing in digitization of physical objects to foster a circular and closed loop economy, in seeking to continuously enhance its core capabilities, today announced the appointment of Ms. Ofira Bar as its Chief Financial Officer. Ms. Bar, a seasoned finance executive with 20 years of experience, is replacing Limor Moshe Lotker as the Company's CFO, effective 1 March 2024. She will report directly to Haggai Alon, the Company's CEO.

Ms. Bar will be responsible for the Company's global finance, including financial planning and analysis, investor relations and tax. Her addition to the Company's team reflects the Company's commitment to enhancing its core capabilities.

"We are excited to have Ms. Bar join our leadership team and help build out critical infrastructure needs to support our future commercialization efforts.

We also want to thank Ms. Moshe Lotker for her many contributions over the past and we wish her success in her future endeavors."

About SMX
SMX integrates chemistry, physics, and computer science to give materials memory and create a culture of transparency and trust across multiple industries. The company's nearly 100 patents support unique marking, measuring, and tracking technologies allowing clients to seamlessly deploy transparency at all levels of development and provide all stakeholders with a complete provenance of material composition and history, from virgin material to recycled, to address manufacturing challenges and ESG goals while maintaining sustainable growth. As a result, SMX's technologies help companies address ESG commitments and transition more successfully to a low-carbon economy.

Website:www.smx.tech

Forward-Looking Statements

The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions, or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: the successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of metals, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.

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SOURCE SMX

FAQ

Who is the new Chief Financial Officer of SMX (Security Matters) PLC?

Ms. Ofira Bar has been appointed as the new Chief Financial Officer of SMX (Security Matters) PLC.

What is the specialty of SMX (Security Matters) PLC?

SMX (Security Matters) PLC specializes in the digitization of physical objects to promote a circular and closed-loop economy.

How many years of experience does Ms. Ofira Bar have?

Ms. Ofira Bar has 20 years of experience in finance.

Who is Ms. Ofira Bar replacing as the Chief Financial Officer?

Ms. Ofira Bar is replacing Limor Moshe Lotker as the Chief Financial Officer of SMX (Security Matters) PLC.

Who will Ms. Bar report to in her new role?

Ms. Bar will report directly to Haggai Alon, the CEO of SMX (Security Matters) PLC.

SMX (Security Matters) Public Limited Company

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lionheart capital is a miami-based real estate investment and development firm engaged in the acquisition, improvement and repositioning of prime south florida properties. founded in 2010, lionheart capital is the result of a partnership between miami-based developer, ricardo dunin, and manhattan-based global real estate investor, ophir sternberg. internationally recognized for projects in south florida, south america and the caribbean, dunin worked in conjunction with sternberg to acquire, renovate and rebrand the first free-standing ritz-carlton residences in florida – the ritz-carlton residences at singer island in palm beach. lionheart capital’s largest project to date, the property was met with fanfare and great success with more than $100 million in sales. in 2012, lionheart capital acquired the landmark miami heart institute and is currently in the midst of a massive transformation of the 700,000 square-foot water property that will be converted to the ritz-carlton residences, m