Snail Games’ Subsidiary, Interactive Films, Unveils a New Relationship Simulation Game The Fame Game: Welcome to Hollywood

Rhea-AI Summary

Snail Games (Nasdaq: SNAL) has announced the development of The Fame Game: Welcome to Hollywood, a new dating simulation game through its subsidiary Interactive Films LLC. The game features a male perspective with branching narratives and multiple endings, targeting the growing relationship simulation market.

Market research indicates strong potential, with relationship simulation games seeing 40% year-over-year growth in player engagement according to Newzoo's study. The game's development leverages cost-effective mechanics while maintaining emotional depth, targeting both casual and experienced players.

Positive

• Targets growing relationship simulation market with 40% YoY player engagement growth
• Cost-effective development approach with streamlined mechanics
• Strategic focus on high-retention gameplay through multiple endings
• Leverages strong market demographics with 50% of Gen Z/Millennials showing preference for game relationships

Negative

• Limited platform availability (Steam exclusive)
• Potential market saturation in dating simulation genre
• Narrow demographic focus with male-perspective storyline

CULVER CITY, Calif., Aug. 08, 2025 (GLOBE NEWSWIRE) -- Snail, Inc. (Nasdaq: SNAL) (“Snail Games” or the “Company”), a leading global independent developer and publisher of interactive digital entertainment, officially announced The Fame Game: Welcome to Hollywood, a new dating simulation title being developed and published under its subsidiary Interactive Films LLC. 

Narrative-led games with relationship mechanics have shown strong user retention particularly among players seeking personalized, emotionally interactive gameplay. The Fame Game: Welcome to Hollywood follows a story told from a male perspective, designed to resonate with a wide audience through branching narrative paths and high likelihood of replays driven by multiple possible endings.

According to Newzoo’s 2024 Global Gamer Study, life and relationship simulation games have experienced a 40% year-over-year rise in player engagement, especially among the 18-34 demographic. Deloitte’s 2023 Digital Media Trends report further highlights the shifting emotional landscape of modern players: 50% of Gen Z and Millennials report stronger emotional connections to fictional characters than to real people, and nearly one in three say games help fulfill their need for meaningful connection.

The project benefits from streamlined mechanics that allow for cost-effective development and rapid iteration, while preserving the game’s emotional depth. Its accessible gameplay structure lowers the barrier to entry, making it approachable for gamers across experience levels - particularly for casual players or those new to narrative-focused games. This design philosophy supports a wider potential audience while minimizing production overhead.

The Fame Game: Welcome to Hollywood will launch exclusively on Steam, Wishlist now!

For creators interested in covering The Fame Game: Welcome to Hollywood please reach out to creatordirect@noiz.gg

The Fame Game: Welcome to Hollywood | press kit

About Snail, Inc.
Snail, Inc. (Nasdaq: SNAL) is a leading, global independent developer and publisher of interactive digital entertainment for consumers around the world, with a premier portfolio of premium games designed for use on a variety of platforms, including consoles, PCs, and mobile devices. For more information, please visit: https://snail.com/.

About Interactive Films LLC
Interactive Films (IF), a film and media subsidiary of Snail, Inc., was founded with the goal of reaching new video audiences, engaging enthusiastic viewers, and telling stories across various formats. IF is also the catalyst behind SaltyTV, a specialized film application designed to produce and showcase compelling short-form vertical content. The SaltyTV app is available for download from the iOS App Store and the Google Play Store. For more information, please visit: https://interactive-films.com/

Forward-Looking Statements
This press release contains statements that constitute forward-looking statements. Many of the forward-looking statements contained in this press release can be identified by the use of forward-looking words such as "anticipate," "believe," "could," "expect," "should," "plan," "intend," "may," "predict," "continue," "estimate" and "potential," or the negative of these terms or other similar expressions. Forward-looking statements appear in a number of places in this press release and in our public filings with the SEC and include, but are not limited to, statements regarding that this project represents a strategic expansion into the high-engagement relationship sim genre and that narrative-led games with relationship mechanics have shown strong user retention particularly among players seeking personalized, emotionally interactive gameplay. You should carefully consider the risks and uncertainties described in the "Risk Factors" section of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2024, which was filed by the Company with the SEC on March 26, 2025 and other documents filed by the Company from time to time with the SEC, including the Company's Forms 10-Q filed with the SEC. The Company does not undertake or accept any obligation to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based.

Investor Contact:
John Yi and Steven Shinmachi
Gateway Group, Inc.
949-574-3860
SNAL@gateway-grp.com

FAQ

What is The Fame Game: Welcome to Hollywood by Snail Games (SNAL)?

The Fame Game: Welcome to Hollywood is a new dating simulation game developed by Snail Games' subsidiary Interactive Films LLC, featuring branching narratives and multiple endings from a male perspective.

When will The Fame Game: Welcome to Hollywood be released on Steam?

While the game has been announced and is available for wishlist on Steam, the specific release date has not been disclosed in the announcement.

What makes The Fame Game: Welcome to Hollywood different from other dating sims?

The game features streamlined mechanics for accessibility, branching narrative paths, multiple endings for high replay value, and is specifically designed from a male perspective to target a wide audience.

What is the market potential for The Fame Game: Welcome to Hollywood?

According to Newzoo's 2024 study, the relationship simulation genre has seen 40% year-over-year growth in player engagement, particularly among ages 18-34, with 50% of Gen Z and Millennials reporting stronger emotional connections to game characters.

Which platforms will The Fame Game: Welcome to Hollywood be available on?

The game will launch exclusively on Steam, as announced by Snail Games.