SenesTech's Evolve™ Rat Birth Control Now Available Online at HomeDepot.com

Rhea-AI Summary

SenesTech (NASDAQ: SNES) announced that its Evolve™ Rat Birth Control product is now available for purchase on HomeDepot.com, marking a significant expansion in consumer accessibility. The product is the first and only soft bait targeting rat reproduction, offering a non-toxic alternative to traditional pest control methods.

The launch on Home Depot's online platform, which processed over 395 million online transactions in 2024, represents a strategic move to reach millions of homeowners through a major retail channel. The product can be shipped nationwide for store pickup or direct delivery to consumers.

Positive

• Partnership with Home Depot provides access to millions of potential customers
• Entry into high-volume consumer retail channel through HomeDepot.com
• Product offers unique value proposition as first non-toxic rat birth control solution
• Potential for stronger revenue streams through expanded distribution

Negative

• No immediate revenue projections or financial impact provided
• Faces competition from established traditional pest control methods

Insights

Retail Distribution Strategist

SenesTech's launch on HomeDepot.com creates significant revenue potential by tapping into Home Depot's massive online customer base.

SenesTech's strategic placement of Evolve™ Rat Birth Control on HomeDepot.com represents a pivotal distribution expansion that dramatically increases their consumer reach. Home Depot processed over 395 million online transactions in 2024, giving SenesTech immediate access to a massive pool of homeowners already seeking solutions for their properties.

This distribution breakthrough solves a critical market penetration challenge for SenesTech. Prior to this development, their innovative fertility control solution was primarily available in commercial, agricultural, and municipal settings - effectively limiting consumer awareness and adoption. By entering HomeDepot.com's ecosystem, they've eliminated significant barriers to consumer discovery and purchase.

The strategic value extends beyond immediate sales potential. This placement positions SenesTech's non-toxic alternative alongside traditional pest control methods precisely when consumers are actively seeking solutions. The partnership with a trusted national retailer like Home Depot provides implicit validation of their product's efficacy and safety - a crucial factor for a relatively new technology seeking mainstream adoption.

Most significantly, this move creates a scalable direct-to-consumer channel that complements their existing B2B operations without requiring capital-intensive retail infrastructure. The online-first approach offers SenesTech valuable consumer data and purchasing patterns while avoiding the complexities of securing limited physical shelf space - an intelligent market entry strategy that maximizes reach while minimizing distribution costs.

Revolutionary, Non-Toxic Solution Expands Consumer Access and Investor Growth Opportunities

SURPRISE, Ariz., Sept. 10, 2025 /PRNewswire/ -- SenesTech, Inc. (NASDAQ: SNES), the leader in fertility control for managing animal pest populations, today announced that its groundbreaking Evolve™ Rat Birth Control product is now available to purchase online at HomeDepot.com. This expansion represents a major milestone in both consumer accessibility and retail distribution for the company.

Evolve™ Rat is the first and only soft bait that targets rat reproduction, reducing rat populations humanely and sustainably without the use of poisons. Widely deployed in agricultural, commercial, and municipal settings, Evolve Rat is now reaching millions of homeowners and do-it-yourself consumers through one of the nation's largest home improvement retailers.

"Launching on HomeDepot.com brings Evolve™ Rat directly to consumers where they already shop for home and garden solutions," said Joel Fruendt, SenesTech CEO. "This is an important step in empowering homeowners with a safe, effective alternative to poisons and traps, while also advancing our growth strategy with a trusted national retail partner."

Fruendt continued, "Two breeding rats can become 15,000 offspring in one year with sufficient food, water and shelter. The reality is you can't poison, drown, trap or gas them fast enough to keep up with this birthrate. While others are focused on increasing the death rate, we address the root cause of the issue by decreasing the birth rate."

Benefits for Consumers

• Non-Lethal: Safe to use around pets, wildlife, and children when used as directed.
• Not a Poison: Made from food grade ingredients.
• Long-Term Results: Reduces populations at the source—reproduction—rather than relying on constant lethal control.
• Easy to Use: Highly palatable soft bait designed for seamless integration into existing pest control programs.

Significance for Investors
Evolve Rat's launch on HomeDepot.com represents a significant growth opportunity. Home Depot processed over 395 million online transactions in 2024, underscoring the scale and consumer reach of its digital platform. By entering this high-volume channel, SenesTech is strategically expanding Evolve Rat's retail footprint, positioning the brand for accelerated adoption, stronger revenue streams, and enhanced visibility among millions of potential customers who already trust Home Depot for their home and business needs.

"Home Depot's reputation as a household name and retail innovator makes them the perfect partner to help scale consumer access to our disruptive solution," said Fruendt. "We believe this launch will not only make an impact in homes across America but also deliver meaningful value to our stockholders."

Availability
Evolve™ Rat Birth Control is now available for purchase on HomeDepot.com and can ship nationwide to a local store for pickup or directly to consumers.

About SenesTech, Inc.
SenesTech is committed to creating healthier environments by humanely managing animal pest populations through fertility control. The company's groundbreaking products, including Evolve rodent birth control, integrate seamlessly into pest management programs, significantly enhancing their effectiveness while reducing reliance on traditional poisons. SenesTech's mission is to create cleaner cities, more efficient businesses, and healthier communities with products that are humane, effective, and sustainable.

For more information, visit https://senestech.com.

Safe Harbor Statement
This press release contains "forward-looking statements" within the meaning of federal securities laws, and we intend that such forward-looking statements be subject to the safe harbor created thereby. Such forward-looking statements include, among others, our belief that Evolve Rat is now reaching millions of homeowners and do-it-yourself consumers through one of the nation's largest home improvement retailers; our belief that our launch on HomeDepot.com is an important step in empowering homeowners with a safe, effective alternative to poisons and traps, while also advancing our growth strategy with a trusted national retail partner; our belief that Evolve Rat's launch on HomeDepot.com represents a significant growth opportunity; our belief that by entering this high-volume channel, we are strategically expanding Evolve Rat's retail footprint, positioning the brand for accelerated adoption, stronger revenue streams, and enhanced visibility among millions of potential customers who already trust Home Depot for their home and business needs; our belief that Home Depot's reputation as a household name and retail innovator makes them the perfect partner to help scale consumer access to our disruptive solution; and our belief that this launch will not only make an impact in homes across America but also deliver meaningful value to our stockholders.  Forward-looking statements may describe future expectations, plans, results, or strategies and are often, but not always, made through the use of words such as "believe," "may," "future," "plan," "will," "should," "expect," "anticipate," "eventually," "project," "estimate," "continuing," "intend" and similar words or phrases. You are cautioned that such statements are subject to risks, uncertainties and other factors that could cause actual results to differ materially from those reflected by such forward-looking statements. Such factors include, among others, the successful commercialization of our products; market acceptance of our products; our financial performance, including our ability to fund operations; our ability to maintain compliance with Nasdaq's continued listing requirements; regulatory approval and regulation of our products; and other factors and risks identified from time to time in our filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the fiscal year ended December 31, 2024. All forward-looking statements contained in this press release speak only as of the date on which they were made and are based on management's assumptions and estimates as of such date. Except as required by law, we do not undertake any obligation to publicly update any forward-looking statements, whether as a result of the receipt of new information, the occurrence of future events or otherwise.

Investor Contact:
Robert Blum, Lytham Partners, LLC
(602) 889-9700, senestech@lythampartners.com

Marketing Contact:
Rochelle Paulet, SenesTech, Inc.
(928) 779-4143, marketing@senestech.com

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SOURCE SenesTech, Inc.

FAQ

What is SenesTech's Evolve Rat Birth Control and how does it work?

Evolve™ Rat is the first and only soft bait that targets rat reproduction, reducing populations humanely without poisons. It uses food-grade ingredients to control rat populations by decreasing birth rates rather than increasing death rates.

Where can consumers purchase SenesTech's (SNES) Evolve Rat product?

Evolve™ Rat Birth Control is now available for purchase on HomeDepot.com with options for nationwide shipping to local stores for pickup or direct delivery to consumers.

Is SenesTech's (SNES) Evolve Rat product safe for homes with pets and children?

Yes, Evolve™ Rat is non-lethal and safe to use around pets, wildlife, and children when used as directed. It's made from food-grade ingredients and is not a poison.

How significant is the Home Depot partnership for SenesTech (SNES)?

The partnership is significant as Home Depot processed over 395 million online transactions in 2024, providing SenesTech access to millions of potential customers and positioning the brand for accelerated adoption.

Why is SenesTech's (SNES) approach to rat control different from traditional methods?

Unlike traditional methods that focus on killing rats, SenesTech's approach targets the root cause by controlling reproduction. Two breeding rats can produce 15,000 offspring in one year, making birth control more effective than lethal methods.