Aura Business Announces Partnership with TD SYNNEX to Close The Unmanaged Device Security Gap

Rhea-AI Summary

Aura Business and TD SYNNEX (NYSE:SNX) announced a partnership to offer Aura's identity-centric BYOD security solution to TD SYNNEX's North American reseller and MSP network.

The platform helps MSPs secure access to corporate systems from employee-owned devices, focusing on identity risks without managing devices or personal data.

Positive

• Aura Business added to TD SYNNEX North American reseller and MSP network
• TD SYNNEX customers can immediately access Aura Business via TD SYNNEX marketplace

Negative

• None.

News Market Reaction – SNX

+0.37%

+0.37% Session close to close

In the May 13 session, SNX gained 0.37%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds another MSP-focused partnership to TD SYNNEX’s portfolio, targeting identity-...

Analysis

This announcement adds another MSP-focused partnership to TD SYNNEX’s portfolio, targeting identity-centric BYOD security through the Aura Business platform. It highlights significant unmanaged risk, with 65% of MSPs seeing client demand and only 24% monitoring employee devices. In context with prior security and cloud partnerships, investors can watch adoption across the TD SYNNEX marketplace and any follow-on disclosures in future filings or partner updates.

Key Figures

MSPs with BYOD demand: 65% MSPs with BYOD incident: 55% MSPs monitoring BYOD: 24% +1 more

4 metrics

MSPs with BYOD demand 65% Share of MSPs reporting client requests for BYOD management

MSPs with BYOD incident 55% MSPs experiencing at least one BYOD-related security incident in past 24 months

MSPs monitoring BYOD 24% Share of MSPs that monitor employee-owned devices

Incident lookback period 24 months Timeframe for reported BYOD-related security incidents

Previous Partnership Reports

5 past events · Latest: Apr 21 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 21	MSP partnership	Positive	-1.2%	Opensense email signature platform added to TD SYNNEX MSP channel.
Mar 31	Security partnership	Positive	+5.4%	Global FatPipe SD-WAN and cybersecurity distribution agreement.
Oct 14	Cloud FinOps launch	Positive	+0.6%	Global FinOps practice with IBM to optimize multi-cloud spend.
Sep 02	Channel partnership	Positive	-1.0%	Newforma AECO software distributed via TD SYNNEX Datech.
Jul 17	SASE partnership	Positive	+0.9%	Aryaka Unified SASE as a Service expanded through TD SYNNEX network.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Partnership announcements have generally been viewed positively but show mixed trading responses, with several modest gains and a couple of sell-the-news style declines.

Recent Company History

Over the past year, TD SYNNEX has announced multiple partnership-driven initiatives, from FinOps with IBM on Oct 14, 2025 to security and SD‑WAN collaborations with Aryaka and FatPipe. These deals emphasize expanding its distribution ecosystem and cloud/network offerings. Price reactions around these events ranged from about -1% to +5%, indicating that while the market often welcomes such partnerships, responses can vary by specific deal and context.

Key Terms

byod, msps, phishing, multi-tenant, +1 more

5 terms

byod technical

"protect businesses from BYOD-related security incidentsBOSTON, May 13, 2026 -- Aura Business"

Bring Your Own Device (BYOD) is a workplace practice where employees use their personal phones, tablets or laptops to access company systems and data. For investors, BYOD matters because it can lower a business’s equipment costs and boost employee flexibility, but it also raises concerns about data security, regulatory compliance and potential extra spending on IT controls—similar to letting staff use their own cars for work instead of the company buying a fleet.

msps technical

"Integrating Aura Business for MSPs into TD SYNNEX's North American partner network"

MSPs are companies that provide outsourced IT services such as network management, cybersecurity, cloud hosting and help-desk support to other businesses; think of them as specialised contractors that run and protect a company’s technology so the customer can focus on its core work. Investors watch MSPs because their recurring contracts, client retention and service margins drive predictable revenue and growth, making them easier to value than businesses with more volatile sales.

phishing technical

"credential theft, account compromise or phishing attempts, which happen outside"

Phishing is a type of online scam where fraudsters send fake emails, texts or websites that mimic legitimate firms to trick people into giving up passwords, account numbers or other sensitive information—like a fake baited hook pretending to be a trusted service. For investors, falling for phishing can lead to stolen funds or trading accounts, unauthorized trades, lost personal data and costly reputational or regulatory problems for firms that fail to protect client information.

multi-tenant technical

"personal data—while providing partners centralized visibility and control through a simple, multi-tenant platform."

A multi-tenant system is software or a cloud service where a single instance runs and stores data for multiple separate customers—called tenants—while keeping each tenant’s data and settings logically isolated. Think of it like an apartment building: residents share the same structure and services but have private units. Investors care because multi-tenancy typically enables lower costs, faster scaling and steady recurring revenue, while raising issues around security, customization and operational risk.

identity-centric technical

"Aura Business complements existing IT security with an easy-to-deploy, identity-centric platform"

An identity-centric approach puts a person’s or entity’s verified identity at the center of how products, services and security are designed, meaning access, permissions and data sharing are tied to who someone is rather than to devices or locations. For investors, this matters because companies that succeed with identity-centric systems can reduce fraud, meet stricter regulations more easily, and unlock subscription or data-driven revenue—like building a bank around a single trusted passport rather than many temporary keys.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Integrating Aura Business for MSPs into TD SYNNEX's North American partner network will provide MSPs
a solution to help protect businesses from BYOD-related security incidents

BOSTON, May 13, 2026 /PRNewswire/ -- Aura Business, providers of a new identity-centric BYOD security solution designed to protect businesses and employees, today announced a partnership with TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem. This partnership will provide access to Aura Business across TD SYNNEX's network of resellers and MSPs, enabling MSPs to secure access to corporate systems from employee-owned devices, without managing the device itself or accessing personal data.

New research from Omdia found that among MSP clients, demand for BYOD management is high, with 65% of MSPs stating they are fielding client requests for these services. And, the risk is clear — 55% of MSPs have experienced at least one BYOD-related security incident in the past 24 months. Yet only 24% of MSPs monitor employee-owned devices.

Further, the leading driver of BYOD-related security incidents have been identity-centric– credential theft, account compromise or phishing attempts, which happen outside traditional IT controls.

"The MSP security stack today has a major gap– the human element. But, identity protection is in Aura's DNA," said Jason Coville, head of the MSP business at Aura. "Our goal is to provide MSPs with a simpler way to protect their clients without adding complexity to their stack. By partnering with TD SYNNEX, we're able to deliver this unique adaptation of Aura's personal security suite, designed specifically to fit seamlessly into MSPs existing offerings and enable TD SYNNEX customers to close this unmanaged gap."

Aura Business complements existing IT security with an easy-to-deploy, identity-centric platform that helps close critical gaps in modern, distributed work environments. Built for MSPs, it secures access to corporate systems from employee-owned devices—without managing the device or accessing personal data—while providing partners centralized visibility and control through a simple, multi-tenant platform.

"At TD SYNNEX, we help our partners meet today's needs and prepare for what's next by bringing together our people and platforms to deliver a specialized experience," said Scott Young, SVP, Vendor Management, at TD SYNNEX. "By adding Aura Business to our portfolio, we're expanding the opportunities available to our ecosystem so customers can increase efficiencies, differentiate in the market and drive future growth."

TD SYNNEX customers can immediately access Aura Business through the TD SYNNEX marketplace. To learn more about how Aura Business helps protect employees and reduce identity-based risk, reach out to your TD SYNNEX representative or contact Aura Business at mspsales@aura.com or visit aura.com/msp.

About Aura
Aura is one of the fastest-growing online safety solutions for individuals, families and businesses. From real-time threat detection and scam alerts to tools that help parents protect their kids from predators, cyberbullying, and tech-driven mental health risks, Aura empowers families to thrive in the digital world.

Aura Business extends Aura's award-winning online safety platform to the workplace, helping MSPs and small businesses secure access on employee-owned devices with an identity-centric approach to BYOD security. Learn more at aura.com.

About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. We're an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX's 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Our edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. TD SYNNEX is committed to serving customers and communities, and we believe we can have a positive impact on our people and our planet, intentionally acting as a respected corporate citizen. We aspire to be a diverse and inclusive employer of choice for talent across the IT ecosystem. For more information, visit www.TDSYNNEX.com, follow our newsroom or follow us on LinkedIn, Facebook and Instagram. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/aura-business-announces-partnership-with-td-synnex-to-close-the-unmanaged-device-security-gap-302770382.html

SOURCE Aura

FAQ

What is the new Aura Business and TD SYNNEX (SNX) partnership announced on May 13, 2026?

Aura Business and TD SYNNEX formed a partnership to distribute Aura’s identity-centric BYOD security solution across TD SYNNEX’s North American reseller and MSP network. According to Aura Business, this aims to help close unmanaged device security gaps for business clients.

How does the Aura Business solution help TD SYNNEX (SNX) MSP partners manage BYOD security?

Aura Business provides an identity-centric platform that secures access to corporate systems from employee-owned devices without managing the device or personal data. According to Aura Business, MSPs gain centralized visibility and control through a simple, multi-tenant interface tailored for distributed work environments.

Why is the Aura Business and TD SYNNEX (SNX) deal important for MSPs handling BYOD risk?

The partnership addresses rising BYOD-related incidents driven by credential theft and phishing. According to Aura Business, Omdia research shows 65% of MSPs see client demand for BYOD management, while 55% report incidents and only 24% currently monitor employee-owned devices.

How can TD SYNNEX (SNX) customers access the Aura Business BYOD security platform?

TD SYNNEX customers can access Aura Business directly through the TD SYNNEX marketplace. According to TD SYNNEX, partners can work with their TD SYNNEX representative or contact Aura Business at mspsales@aura.com or visit aura.com/msp for more information.

What specific security gap does Aura Business aim to close for TD SYNNEX (SNX) MSP clients?

Aura Business targets identity-based threats such as credential theft, account compromise, and phishing, which often occur outside traditional IT controls. According to Aura Business, the solution focuses on protecting the human element in BYOD environments rather than managing the physical device.