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Indusface Announces Partnership with TD SYNNEX

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Indusface partners with TD SYNNEX to offer affordable managed Web Application and API Protection platform for SMEs in North America
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The collaboration between Indusface and TD SYNNEX represents a strategic move to address the cybersecurity challenges faced by SMEs, which are increasingly targeted by cyber-attacks. The introduction of AppTrana MSP Edition is significant as it offers a unified platform for real-time protection of web applications and APIs, which are common entry points for security breaches. The ability to comply with cybersecurity audits within 72 hours through a zero-vulnerability report is a key feature that could enhance an SME's ability to adhere to industry regulations and standards, potentially reducing legal and financial risks associated with data breaches.

Furthermore, the cost-effective nature of the solution, coupled with the zero-downtime guarantee and continuous discovery of internet-facing assets, suggests that SMEs can maintain robust security postures without the significant investment typically associated with building in-house security teams. This could lead to a shift in the market where SMEs previously unable to afford such security measures can now protect their digital assets more effectively, potentially reducing the overall incidence of successful cyber-attacks within this business segment.

From a financial perspective, the partnership between Indusface and TD SYNNEX could tap into a lucrative market segment by providing managed security services to SMEs. The reduction in upfront costs and the provision of flexible payment terms are likely to be attractive to SMEs that are cost-sensitive yet require comprehensive security solutions. The partnership's potential to supercharge adoption rates through TD SYNNEX's extensive network of MSP partners could result in significant revenue streams for both companies.

Moreover, the emphasis on a managed service model with monthly billing aligns with the broader industry trend towards Security as a Service (SECaaS), which is gaining traction due to its scalability and cost-efficiency. As SMEs are a substantial part of the North American economy, a successful rollout of AppTrana MSP Edition could have a positive impact on the stock performance of both Indusface and TD SYNNEX, contingent upon market reception and competitive positioning.

The strategic partnership is positioned to capitalize on the growing need for cybersecurity solutions among SMEs, which may not have been adequately served by existing market offerings. The 65%+ cyber-attacks statistic underscores the vulnerability of SMEs and the market opportunity for solutions like AppTrana MSP Edition. By leveraging TD SYNNEX's distribution network, Indusface has the potential to rapidly scale its customer base.

The emphasis on easy onboarding and the promise of on-demand scans for vulnerabilities also align with the market demand for user-friendly and responsive cybersecurity products. As the product is tailored to the specific needs of SMEs, including the ability to monitor site traffic anomalies and provide 24/7 support, it could establish a strong competitive advantage and lead to increased market share for Indusface and TD SYNNEX in the managed security space.

Managed Service Providers serving SMEs now have access to affordable enterprise class managed Website and API protection solution through this partnership

DALLAS, Feb. 29, 2024 /PRNewswire/ -- Indusface a leading application security company, today announced a new partnership with TD SYNNEX, a leading global distributor and solutions aggregator for the IT ecosystem. This partnership will provide a disruptive and affordable managed Web Application and API Protection (WAAP) platform, AppTrana MSP Edition, to the Small and Medium Enterprises (SMEs) in North America.  AppTrana MSP Edition is a fully managed unified platform to discover, protect, and monitor internet facing websites & APIs in real time and provide protection against hackers. TD SYNNEX and Indusface will take this to the market through managed service providers.   

"Having served 1000+ SME customers in North America, we realized that we had a strong product market fit," says Venkatesh Sundar, Founder & President, Americas at Indusface. "While this happened organically, our partnership with TD SYNNEX will supercharge the adoption through their thousands of MSP partners in the US and Canada."

Key features of AppTrana MSP Edition include:

  • Comply with cybersecurity audits within 72 hours through a clean, zero-vulnerability report
  • Onboard applications within minutes and a zero-downtime guarantee
  • Discover all internet facing websites, APIs, apps and other assets continuously
  • Scan applications for vulnerabilities and malware on-demand
  • Protect websites and APIs from vulnerability, zero-day, DDoS and bot attacks
  • Monitor anomalies in site traffic and take preventive actions through 24*7 support

"TD SYNNEX is committed to uniting IT solutions that deliver business outcomes today and unlock growth for the future," Cheryl Day, VP New Vendor Acquisition and Global Solutions at TD SYNNEX. "With Indusface added to our vast portfolio of vendor partners, we're able to enrich the breadth and depth of our offerings so customers can do great things with technology."  

SMEs have borne the brunt of 65%+ cyber-attacks. However, MSPs haven't been able to cater to this need given the large investment required for establishing security teams. This partnership with TD SYNNEX will enable Managed Service Providers deliver enterprise class, managed website, and API security to their end customers. AppTrana MSP Edition is also cost-effective, reducing the need for an in-house team and investment in ongoing training costs. The flexible payment terms, and monthly billing and support from TD SYNNEX are additional benefits. Learn more about the program here.

About Indusface:

Indusface is a leading application security SaaS company that secures critical Web, Mobile, and API applications of 5000+ global customers using its award-winning fully managed platform that integrates web application scanner, web application firewall, DDoS & BOT Mitigation, CDN, and threat intelligence engine. Indusface, is the only vendor to receive 100% customer recommendation rating three years in a row and is a global customer choice in the Gartner Peer Insights™ Web Application and API Protection (WAAP) Report 2023. For more information, visit www.indusface.com or follow the company on LinkedIn, X, Facebook, Instagram and YouTube.

About TD SYNNEX

TD SYNNEX (NYSE: SNX) is a leading global distributor and solutions aggregator for the IT ecosystem. They are an innovative partner helping more than 150,000 customers in 100+ countries to maximize the value of technology investments, demonstrate business outcomes and unlock growth opportunities. Headquartered in Clearwater, Florida, and Fremont, California, TD SYNNEX's 23,000 co-workers are dedicated to uniting compelling IT products, services and solutions from 2,500+ best-in-class technology vendors. Their edge-to-cloud portfolio is anchored in some of the highest-growth technology segments including cloud, cybersecurity, big data/analytics, AI, IoT, mobility and everything as a service. For more information, visit www.TDSYNNEX.com or follow them on LinkedInFacebook and Instagram.

Media Contact:

Phani Deepak Akella
phani.akella@indusface.com

Logo: https://mma.prnewswire.com/media/2351394/Indusface_Logo.jpg

 

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SOURCE Indusface

FAQ

What is the new partnership announced by Indusface?

Indusface announced a partnership with TD SYNNEX to offer a managed Web Application and API Protection platform, AppTrana MSP Edition, to SMEs in North America.

What is the key feature of AppTrana MSP Edition?

AppTrana MSP Edition allows compliance with cybersecurity audits within 72 hours, onboarding applications within minutes, continuous discovery of internet-facing assets, vulnerability scanning, malware scanning, protection from attacks, and 24*7 monitoring and support.

Why is the partnership significant for Managed Service Providers?

The partnership enables Managed Service Providers to offer enterprise-class managed website and API security to their customers without the need for large investments in security teams. It also provides cost-effective solutions and flexible payment terms.

TD SYNNEX Corporation

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welcome to synnex corporation (snx), a global leader in it distribution (technology solutions segment) and global business services (concentrix segment). founded in 1980, synnex is a $10.4 billion company with more than 53,000 associates worldwide and in 2014 was ranked no. 260 on the fortune 500 list. synnex partners with more than 300 world-leader technology manufacturers, helping them distribute their products through more than 20,000 value-added resellers primarily in north america. our focused channel categories include it systems, peripherals, system components, software, networking, and consumer electronics products. our vendor partners include hp, intel, panasonic, microsoft, lenovo, seagate, and many other world-class original equipment manufacturers. in addition to distribution, synnex provides business process outsourcing for technical support, renewals management, demand generation, direct sales, customer service, back-office processing, and it outsourcing. synnex creates