Georgia Power implements new strategies to help drive business customer satisfaction
Rhea-AI Summary
Georgia Power, a subsidiary of Southern Company (NYSE: SO) serving 2.8 million customers, has been ranked #1 for business customer satisfaction among Large Utilities in the South by J.D. Power in its 2024 study.
The company has implemented several improvements over the past two years, including:
- Monthly tailored email communications with business-specific energy reduction strategies
- Enhanced website experience at GeorgiaPower.com/Business
- Personalized service through key account managers for large customers
The satisfaction ranking was based on six factors: power quality and reliability, price, billing and payment, corporate citizenship, customer contact, and communications. The company offers various tools and resources for businesses, including the Business Energy Advisor tool for optimizing electric pricing and accessing industry-specific efficiency tips.
Positive
- Achieved #1 ranking in J.D. Power's 2024 Business Customer Satisfaction Study
- Implemented new digital tools and resources for business customers
- Enhanced personalized service with dedicated account managers for large customers
Negative
- None.
News Market Reaction – SO
In the trading session that priced this news, SO gained 0.90%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
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Company ranked #1 by J.D Power for Business Customer Satisfaction in segment for 2024
In recognition of its high customer satisfaction, Georgia Power was recently ranked number one for business customer satisfaction among Large Utilities in the South by J.D. Power in its 2024 Electric Utility Business Customer Satisfaction Study. Overall satisfaction is examined across six factors (listed in order of importance): power quality and reliability; price; billing and payment; corporate citizenship; customer contact; and communications.
Over the past two years, Georgia Power's efforts to improve business customer satisfaction have included a variety of new tactics and enhanced processes, such as:
- Increased communication with business customers. Georgia Power publishes monthly emails for businesses with strategies to reduce their bills. Emails are tailored to specific business segments to ensure relevant programs and solutions are highlighted including energy efficiency, electric transportation and solar energy, as well as tools to help businesses understand their energy usage.
- Improved web experience for business customers. Using insights gathered from customer research, analysis of website traffic, and reviews of business processes, Georgia Power has modified its website for business customers (GeorgiaPower.com/Business) to enhance user experience and guide customer-first content decisions to create alignment and close gaps.
- Enhanced quality assurance processes with personalized service. Georgia Power appreciates the unique needs of business customers and provides large customers with key account managers who take the time to understand each business customers' operations and are dedicated to ensuring businesses receive excellent customer service and solutions.
"We know that businesses that are growing or expanding in
Georgia Power makes it easy for business customers to access a variety of tools and resources at GeorgiaPower.com/Business, including energy efficiency resources, commercial rebate information, tools, and savings specific to their industries. Business customers can use the Business Energy Advisor tool to find the best electric pricing and service options for their needs, get industry-specific energy efficiency tips, and access a library of resources organized by business sectors and efficiency measures.
About Georgia Power
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.8 million customers in all but four of
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SOURCE Georgia Power