U.S. Soccer Federation and Georgia Power partner to expand access and opportunity through the Arthur M. Blank U.S. Soccer National Training Center

Rhea-AI Summary

U.S. Soccer and Georgia Power (NYSE: SO) announced a partnership to make the Arthur M. Blank U.S. Soccer National Training Center more accessible and inclusive.

Georgia Power will be Supporting Partner and entitlement partner of the Georgia Power Court, a dedicated indoor court for Futsal and adaptive Power Soccer; the facility will host ADAPTandTHRIVE May 20–24.

News Market Reaction – SO

+0.27%

+0.27% Session close to close

In the Apr 16 session, SO gained 0.27%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement spotlights Georgia Power’s role as a Supporting Partner of the Arthur M. Blank U.S...

Analysis

This announcement spotlights Georgia Power’s role as a Supporting Partner of the Arthur M. Blank U.S. Soccer National Training Center, emphasizing accessibility through the Georgia Power Court and adaptive sports like Power Soccer and Futsal. In context with recent news on grid upgrades, battery storage and solar procurement, it underscores a broader strategy that combines infrastructure investment with community engagement. Investors may watch how such partnerships support brand strength alongside the company’s ongoing capital and reliability initiatives.

Key Figures

National Training Center size: 200 acres Extended National Teams: 9 teams Georgia Power customers: 2.8 million +3 more

6 metrics

National Training Center size 200 acres Arthur M. Blank U.S. Soccer National Training Center site

Extended National Teams 9 teams Accessibility designed to serve all nine Extended National Teams

Georgia Power customers 2.8 million Customers served in all but four of Georgia's 159 counties

Adaptive event dates May 20–24 First adaptive soccer event ADAPTandTHRIVE at National Training Center

Founding year 1913 U.S. Soccer founding year as governing body

National Teams count 27 National Teams Soccer Success pillar covering 27 National Teams and pro leagues

Historical Context

5 past events · Latest: Apr 08 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Apr 08	Workforce initiative	Positive	+0.4%	Highlighted lineworker careers and hiring amid major grid investment needs.
Apr 06	Grid investment update	Positive	-0.5%	Reported $1.3B grid investments, reliability gains and completed projects.
Mar 31	Battery storage project	Positive	-0.4%	Began construction of 260 MW battery storage system supporting reliability.
Mar 24	Earnings date notice	Neutral	+0.3%	Announced schedule for first-quarter 2026 earnings release and call.
Mar 24	Solar procurement	Positive	+0.3%	Awarded largest distributed generation solar procurement in company history.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Georgia Power and Southern Company news events have produced modest share reactions, all within about a one-percent move, with a mix of aligned and diverging responses to generally constructive operational updates.

Recent Company History

Over the last few weeks, Southern Company and Georgia Power have highlighted grid investment, battery storage expansion, renewable energy growth, workforce development, and an upcoming Q1 2026 earnings release. Price reactions to these items stayed relatively subdued, with moves between about -0.52% and +0.36%. Today’s community-focused partnership around the National Training Center fits into a pattern of strategic and reputational initiatives alongside ongoing infrastructure and clean energy investment communications.

Key Terms

power soccer, futsal, fédération internationale de football association, 501(c)(3)

4 terms

power soccer technical

"including those competing in Power Soccer and Futsal, also known as five-a-side soccer"

Power soccer is a competitive team sport played by athletes using motorized wheelchairs, with adapted rules and specially designed chairs that act like the players’ feet and bodies. Investors pay attention because growth in this niche signals demand for assistive-technology hardware, specialized sports equipment, event sponsorship, and related services—much like spotting a new consumer segment for electric vehicles and accessories that can drive product sales and brand partnerships.

futsal technical

"Power Soccer and Futsal, also known as five-a-side soccer and the international form of indoor"

Futsal is a fast-paced indoor variant of soccer played five-a-side on a hard court about the size of a basketball court, emphasizing close control, quick passing and skillful play. Investors should notice futsal because growing participation and fan interest can boost revenue streams for sports clubs, venue operators, broadcasters, sponsors and consumer brands—similar to how a rising niche sport expands audiences, merchandise sales, local advertising and youth-program opportunities.

fédération internationale de football association technical

"indoor soccer recognized by the Fédération Internationale de Football Association (FIFA)."

The Fédération Internationale de Football Association (FIFA) is the global governing body that sets rules, organizes major international soccer tournaments, and licenses competitions and commercial rights. For investors, FIFA acts like a combination of a rule-maker and event promoter: its decisions on tournament formats, broadcasting and sponsorship deals, and disciplinary or regulatory actions can directly affect media revenues, brand value, and legal or reputational risks for teams, leagues, broadcasters and sponsors.

501(c)(3) regulatory

"Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body"

A 501(c)(3) is a U.S. federal tax designation for organizations organized and operated for charitable, educational, religious, scientific or literary purposes, which exempts them from federal income tax and generally makes donations to them tax-deductible. Investors pay attention because the designation shapes how the organization raises money, what activities it can legally pursue (for example, limits on political lobbying), and how transparent and financially stable it must be—factors that affect risk, reputation, and potential partnerships.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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New adaptive Power Soccer and Futsal Court underscores commitment to accessibility and inclusion

ATLANTA, April 16, 2026 /PRNewswire/ -- U.S. Soccer and Georgia Power today announced that Georgia Power will serve as a Supporting Partner of the Arthur M. Blank U.S. Soccer National Training Center (National Training Center), the first-ever home for soccer in America. Located near the town of Trilith, just south of Atlanta, the 200-acre National Training Center is purpose-built for innovation to elevate performance, expand opportunities, and foster long-term impact across all levels of the game.

As part of the partnership, Georgia Power will also serve as entitlement partner of the Georgia Power Court, an indoor playing surface within the facility dedicated to advancing access, opportunity and inclusion for all athletes, including those competing in Power Soccer and Futsal, also known as five-a-side soccer and the international form of indoor soccer recognized by the Fédération Internationale de Football Association (FIFA).

"Just as we invest in our state's electric system, we take pride in investing in the communities we serve to help power the economic future of Georgia," said Trey Kilpatrick, senior vice president of External Affairs for Georgia Power. "As Georgia prepares to welcome the world this summer, being a Supporting Partner of the National Training Center reflects our commitment to strengthening communities and expanding opportunities. We're also excited to help broaden access to this unifying sport and the meaningful experiences it creates for athletes across Georgia through the Georgia Power Court."

The National Training Center is one of the most accessible sports facilities ever created, with inclusivity purposely worked into every aspect of design to serve the entire soccer community, including all nine Extended National Teams. The Georgia Power Court, which has hardwood floors and is approximately the size of a regulation-sized basketball court, provides a dedicated Futsal court and allows Power Soccer players to maneuver their power wheelchairs equipped with specialized footguard to pass, dribble, and shoot an oversized soccer ball, while also accommodating for Futsal, of which there are limited facilities with dedicated courts for in the United States. 

"Soccer belongs to everyone, and the National Training Center is being built with accessibility at its core, ensuring more people than ever can experience and participate in the game," said Dan Gaiman, Senior Vice President, Partnership Development & Strategy, U.S. Soccer. "Together with Georgia Power, we are investing in programs that expand opportunity, strengthen communities, and continue to grow the sport in ways that are impactful for generations to come."

The National Training Center will welcome its first adaptive soccer event, ADAPTandTHRIVE, May 20–24, with inclusive programming showcased on the Georgia Power Court.

About Georgia Power
Georgia Power is the largest electric subsidiary of Southern Company (NYSE: SO), America's premier energy company. Value, Reliability, Customer Service and Stewardship are the cornerstones of the company's promise to 2.8 million customers in all but four of Georgia's 159 counties. Committed to delivering clean, safe, reliable and affordable energy, Georgia Power maintains a diverse, innovative generation mix that includes nuclear, coal and natural gas, as well as renewables such as solar, hydroelectric and wind. Georgia Power focuses on delivering world-class service to its customers every day and the company is recognized by J.D. Power as an industry leader in customer satisfaction. For more information, visit www.GeorgiaPower.com and connect with the company on Facebook (Facebook.com/GeorgiaPower), X (X.com/GeorgiaPower) and Instagram (Instagram.com/ga_power).

About U.S. Soccer
Founded in 1913, U.S. Soccer, a 501(c)(3) nonprofit, is the official governing body of the sport in the United States. Our vision is clear; we exist in service to soccer. Our ambition, working across the soccer ecosystem, is to ignite a national passion for the game. We believe soccer is more than a sport; it is a force for good. We are focused in three areas: Soccer Everywhere, ensuring everyone, everywhere experiences the joy of soccer; Soccer Success, our 27 National Teams and pro leagues winning on the world stage; and Soccer Investment, maximizing and diversifying investments to sustainably grow the game at all levels. For more information, visit ussoccer.com/ourvision [ussoccer.com].

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/us-soccer-federation-and-georgia-power-partner-to-expand-access-and-opportunity-through-the-arthur-m-blank-us-soccer-national-training-center-302744693.html

SOURCE Georgia Power

FAQ

What does the Georgia Power partnership mean for U.S. Soccer (SO)?

It provides corporate support for accessibility and programming at the National Training Center, improving facilities for adaptive athletes. According to the company, Georgia Power is a Supporting Partner and entitlement partner of the Georgia Power Court, enabling inclusive events and community programs.

When will the National Training Center host its first adaptive soccer event for SO?

The first adaptive event, ADAPTandTHRIVE, will take place May 20–24. According to the company, the program will use the Georgia Power Court to showcase inclusive programming for Power Soccer and Futsal.

What is the Georgia Power Court and how does it support adaptive soccer (SO)?

The Georgia Power Court is an indoor hardwood court sized roughly like a regulation basketball court, dedicated to Futsal and Power Soccer. According to the company, it accommodates power wheelchairs and oversized balls to expand access for adaptive athletes.

How does this partnership affect community access and inclusion at the National Training Center (SO)?

The partnership funds and highlights inclusive infrastructure and programming aimed at broader community access. According to the company, accessibility was integrated into the facility design to serve all athletes, including nine Extended National Teams.

Will the Georgia Power partnership include events beyond ADAPTandTHRIVE for U.S. Soccer (SO)?

Yes; the partnership supports ongoing inclusive programming and community initiatives at the National Training Center. According to the company, Georgia Power will back programs that expand opportunity and strengthen local communities over time.

How does Georgia Power describe its role with the National Training Center (SO) and local communities?

Georgia Power frames the partnership as an investment in community and economic future, supporting access to sport statewide. According to the company, the role is to broaden opportunities and provide resources for inclusive athletic experiences.