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Behavioral Health Customer Expands SOBRsafe Technology Use

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SOBR Safe, Inc. (NASDAQ: SOBR) announces the expansion of its alcohol detection technology in a behavioral health customer in Southern California. The customer has adopted both SOBRcheck and SOBRsure solutions, showcasing the effectiveness and versatility of SOBRsafe technology in the healthcare sector.
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SOBR Safe, Inc.'s expansion within an existing behavioral health customer account signifies a strategic move that can potentially enhance the company's market penetration and customer lifetime value. By proving the efficacy of their alcohol detection technology in one facility and subsequently scaling to additional facilities and outpatient programs, SOBR Safe is demonstrating the adaptability and scalability of their products. This could lead to increased recurring revenue, as continuous monitoring solutions like SOBRsure™ typically entail ongoing service fees or subscription models.

The adoption of SOBRsure™ for outpatient scenarios also indicates a diversification of the company's revenue streams, as these settings often require different usage patterns and payment structures compared to inpatient facilities. Furthermore, the mention of California courts approving the use of SOBRsure for alcohol monitoring mandates could suggest a new market segment, potentially leading to growth in public sector contracts. However, it is crucial to monitor how this technology will be received by the judicial system and its impact on public policy.

The announcement by SOBR Safe, Inc. highlights the increasing acceptance and integration of transdermal alcohol detection technology in the behavioral health space. The dual adoption of SOBRcheck™ and SOBRsure™ technologies showcases an expanding product line that caters to different needs within the care continuum—from point-of-care screening to continuous monitoring. This could be indicative of the company's commitment to innovation and its ability to meet the nuanced requirements of healthcare providers.

Continuous monitoring technologies like SOBRsure™ are particularly significant in outpatient settings where adherence to treatment protocols is critical and challenging to enforce. The ability to monitor patients remotely can lead to better compliance and outcomes, which in turn could enhance SOBR Safe's reputation and lead to further adoption of their technology. However, the effectiveness and accuracy of the technology will be key factors in its long-term success and acceptance within the medical community.

The legal implications of SOBR Safe, Inc.'s technology, particularly in the context of California courts approving the use of SOBRsure™ for alcohol monitoring mandates, could represent a significant development. This judicial endorsement may serve as a precedent for other jurisdictions, potentially opening up a substantial new market for the company. However, it is important to consider the legal and ethical considerations surrounding the use of such monitoring technologies, including privacy concerns and the rights of individuals subject to monitoring.

Moreover, the legal sector's acceptance of SOBRsure™ could also lead to an increase in partnerships with law enforcement and other governmental agencies, further expanding the company's reach. Nonetheless, it is essential to stay abreast of any legal challenges or changes in regulations that could affect the deployment and utilization of these technologies in judicial settings.

DENVER, CO / ACCESSWIRE / March 5, 2024 / SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), providers of next-generation transdermal alcohol detection solutions, today announced that a current behavioral health customer has expanded its use of SOBRsafe™ technology. Based in Southern California, the customer (name withheld for patient privacy considerations), operates four facilities and an outpatient program. The customer initially installed SOBRcheck™ in one facility for point-of-care screening, and has now adopted the wearable band SOBRsure™ for continuous monitoring in an outpatient scenario.

"This customer is consistent with our approach to the behavioral health market - sign providers with multiple uses for our technology, prove its efficacy and expand within the account," stated SOBRsafe Chairman and CEO Dave Gandini. "We are pleased to announce this dual adoption of both SOBRcheck and SOBRsure, and to again demonstrate our technology's strong utility across the full continuum of care."

Additional Behavioral Health Traction to Date

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About SOBRsafe™

Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.

Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.

The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.

Contact SOBRsafe™:
investor.relations@sobrsafe.com

Safe Harbor Statement

Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov.

SOURCE: SOBR Safe, Inc.



View the original press release on accesswire.com

The customer adopted both SOBRcheck and SOBRsure solutions for point-of-care screening and continuous monitoring, respectively.

The customer is based in Southern California.

The ticker symbol is SOBR.

The customer operates four facilities and an outpatient program.

The Chairman and CEO of SOBR Safe, Inc. is Dave Gandini.

SOBRsafe technology is gaining momentum in the behavioral health sector.

SOBRsafe secured its first rehabilitation customer, an industry advocate.

California courts approved the use of SOBRsure for alcohol monitoring mandates.
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About SOBR

sobr safe, inc. engages in developing a touch-based identity verification and alcohol detection system. it develops sobr check, a technology with applications in commercial fleet management, school buses, manufacturing facilities, and warehousing. the company was founded in 2004 and is headquartered in boulder, colorado.