Sobr Safe Inc Stock Price, News & Analysis

SOBRsafe (NASDAQ:SOBR) has announced a 1-for-110 reverse stock split of its common stock, effective October 2, 2024. The primary goal is to increase the per share market price to regain compliance with Nasdaq's minimum bid price requirement. When effective, every 110 shares will be combined into one share, with no fractional shares issued. The stock will continue trading under the symbol 'SOBR' with a new CUSIP number. Equiniti Trust Company is acting as the exchange agent and transfer agent. Stockholders with book-entry shares don't need to take action, while those with certificated shares will receive instructions from Equiniti. The split applies equally to all outstanding shares and common share equivalent securities.

SOBRsafe (NASDAQ:SOBR), a provider of advanced transdermal alcohol detection solutions, has released a video update from CEO Dave Gandini. The video, available at https://tinyurl.com/3ubmzdcm, offers insights into the company's capital markets, sales, and marketing strategies. This update aims to provide shareholders and potential investors with a comprehensive overview of SOBRsafe's current position and future plans in the alcohol detection technology sector.

SOBRsafe (NASDAQ:SOBR), a provider of advanced transdermal alcohol detection solutions, has launched a national marketing campaign targeting behavioral health providers. The comprehensive B2B initiative aims to introduce SOBRsafe™ technology and drive sales growth into 2025. The campaign is designed to generate over 4,000,000 projected views in 12 months, reaching more than 45,000 behavioral health decision makers. SOBRsafe is partnering with prominent national agencies for public relations, digital, and social media marketing. CEO Dave Gandini stated that this effort aligns with their strategy of establishing technology in the behavioral health vertical, following their first revenue-generating customers in 2024.

SOBRsafe (NASDAQ:SOBR) provided a Q2 2024 update, highlighting three key areas:

1. Nasdaq Listing: Granted an exception period until October 23, 2024, to regain compliance with the $1.00 minimum bid price and $2.5 million stockholders' equity requirements.

2. Financial Positioning: Eliminated debt due in March 2025 through conversion of notes to common shares. Raised $2.4 million through a Warrant Inducement arrangement.

3. Sales Progress: Secured 17 new customer accounts in Q2, bringing the 2024 total to 33. Revenue increased by 44% year-over-year to $54,191. The company is focusing on the behavioral health market, where its technology is improving care processes.

SOBR Safe (NASDAQ:SOBR) has announced agreements with two new behavioral health customers for its SOBRsure wearable bands. One customer is a Texas-based integrative care provider, and the other is a Colorado-based recovery services provider. Both have purchased the wearable bands for client use, citing cost-effectiveness, 24/7 reporting, and passive monitoring as key advantages over traditional breathalyzers. This marks a significant growth for SOBRsafe, which has secured 23 new accounts in 2024, compared to just three in 2023.

SOBRsafe, a provider of next-generation transdermal alcohol detection solutions, announced it has received $2.8 million in gross proceeds from the exercise of warrants. This financial move also included converting $2.6 million in debt into 4,358,957 shares of common stock, significantly strengthening its balance sheet.

The transactions were made possible through an inducement letter, where the warrant holder agreed to convert all warrants at a reduced exercise price of $0.27 per share. This conversion involved 10,319,163 warrants. The underlying shares are eligible for resale under Rule 144 or have been registered for resale through Form S-1 registration statements. Concurrently, SOBRsafe issued the holder 20,638,326 new warrants, also exercisable at $0.27 per share.

These actions are part of SOBRsafe's strategy to build financial flexibility and regain Nasdaq listing compliance, positioning the company for accelerated growth.

SOBR Safe has announced agreements with recovery services Hired Power and The Firm to adopt its SOBRsure device, replacing traditional breathalyzers for remote client monitoring. Both companies have made initial hardware and software purchases, drawn by SOBRsure's 24/7 passive monitoring and non-invasive design. Hired Power, based in Huntington Beach, California, is an established provider of professional transition services. The Firm, located in Nashville, Tennessee, offers family education, intervention, and long-term recovery services. The new SOBRsure devices aim to improve client experience and monitoring efficiency.

SOBRsafe (NASDAQ:SOBR) announced its participation in two major events: the West Coast Symposium on Addictive Disorders and the Lytham Partners Spring Investor Conference. The West Coast Symposium, to be held in Palm Springs from May 30 to June 1, will focus on addiction treatment strategies and behavioral health, featuring over 1,500 professionals. SOBRsafe will exhibit at Booth #404, marking its debut in the behavioral health market. The company has secured over 20 accounts in 2024. Additionally, SOBRsafe CEO Dave Gandini will present at the Lytham Partners Investment Conference on May 30 at 2:45 p.m. ET. The presentation will be webcast and available for replay. SOBRsafe aims to elevate its brand and technology through these events.

SOBR Safe (NASDAQ:SOBR) has announced securing 20 new accounts in 2024, a significant increase compared to just three in 2023. The latest clients, Lighthouse Recovery Resources and Mountain House Recovery, have adopted SOBRsafe's transdermal alcohol detection solutions.

Lighthouse, based in Carbondale, Colorado, purchased 10 SOBRsure wristbands to monitor high-risk patients, facilitating faster intervention compared to traditional methods. Mountain House, based in Flagstaff, Arizona, is integrating SOBRcheck point-of-care screening, offering a less stigmatizing and cost-effective solution for their residents.