SOBRsafe and Orbiit Announce Partnership to Enhance Alcohol Recovery Through AI and Wearable Technology

Rhea-AI Summary

SOBRsafe (NASDAQ:SOBR) and Orbiit have announced a strategic AI partnership to enhance alcohol recovery solutions. The collaboration combines SOBRsafe's transdermal alcohol detection wristband with Orbiit's AI-powered engagement platform to provide comprehensive support for individuals managing sobriety.

The partnership addresses a significant market need, as over 28 million Americans suffered from Alcohol Use Disorder (AUD) in 2023, with only 15.6% receiving treatment. The solution integrates three key components: the SOBRsure Band for continuous alcohol detection, AI-Powered Orbie for 24/7 support, and SMS accountability messaging.

The Orbiit Recovery Program is priced at $3,995 for a six-month program, including the SOBRsure band and full access to Orbiit's AI platform. The program combines wearable technology with behavioral science principles to enhance accountability, motivation, and long-term recovery success.

Positive

• Launch of new revenue stream through $3,995 six-month recovery program
• Strategic partnership expanding market reach in alcohol recovery sector
• Integration of AI technology enhancing product offering
• Large addressable market with 28 million potential users in the US

Negative

• None.

Insights

Healthcare Technology Analyst

This strategic partnership represents a significant pivot for SOBRsafe, moving beyond hardware into the lucrative digital health solutions market. The $3,995 price point for the six-month program positions the offering in the premium segment of the recovery support market, potentially generating substantial recurring revenue if successful adoption is achieved.

The market opportunity is compelling: with 28 million Americans affected by AUD and only 15.6% receiving treatment, capturing even a small percentage of this untapped market could translate into meaningful revenue growth. At the current price point, securing just 1,000 program participants would generate nearly $4 million in revenue over a six-month period.

The integration of SOBRsafe's hardware with Orbiit's AI platform creates several competitive advantages:

• Continuous monitoring through transdermal technology provides objective data collection
• 24/7 AI support addresses the critical gap in traditional recovery programs
• The combination of physical wearable and digital support creates higher switching costs, potentially improving customer retention

However, key considerations for investors include:

• Customer acquisition costs in the behavioral health space typically run high
• Insurance reimbursement status remains unclear, which could impact adoption rates
• The premium pricing strategy may limit market penetration in price-sensitive segments

The partnership also opens possibilities for future revenue streams through data analytics and potential integration with healthcare providers' systems. The endorsement from Emory University's neuroscientist adds credibility to the solution's scientific foundation, potentially facilitating broader institutional adoption.

DENVER, Feb. 20, 2025 /PRNewswire/ -- SOBR Safe, Inc. (NASDAQ:SOBR) ("SOBRsafe"), the leader in next-generation alcohol detection technology, and Orbiit, an AI-driven alcohol recovery platform, are proud to announce their first strategic AI partnership, one that will revolutionize the way individuals manage their alcohol use and sobriety. This collaboration represents both a significant commercial development for SOBRsafe, and a major step forward in recovery support - providing individuals with a non-judgmental, accessible and data-driven path to sobriety.

SOBRsafe and Orbiit partner to revolutionize alcohol recovery with AI and wearable technology.

According to AmericanAddictionCenters.org, over 28 million people in the U.S. suffered from Alcohol Use Disorder (AUD) in 2023, yet only 15.6% received treatment¹. Recognizing the gap in treatment options, the two companies have identified a critical demand for accessible and innovative recovery solutions. This partnership addresses that need by pairing SOBRsafe's transformational transdermal alcohol detection wristband with Orbiit's AI-powered engagement platform, offering a data-driven approach to behavioral modification and enhancing recovery outcomes.

"We are inspired to partner with Orbiit on our shared mission to introduce innovative solutions to individuals on their sobriety journey," said David Gandini, CEO of SOBRsafe. "In addition to the continuous transdermal alcohol detection, real-time alerts and GPS tracking we already offer with our discrete SOBRsure band, SOBRsure users who engage with Orbiit's platform will now have access to 24/7 AI support."

"Human behavior is deeply shaped by habit formation and social reinforcement," said Dr. Edward Valentin, Ph.D, LCSW MAC, a staff neuroscientist at Emory University and research and development consultant for Orbiit. "Integrating wearables like the SOBRsure band with real-time monitoring with Orbiit's daily interventions aligns with well-established behavioral science and affective neuroscience principles. By leveraging classical conditioning and cognitive reinforcement, this partnership has the potential to enhance accountability, motivation and long-term recovery success."

The new partnership features three key components:

• SOBRsure™ Band – SOBRsafe's wearable device provides passive, transdermal (touch-based) alcohol detection and serves as a constant, visual reminder of an individual's sobriety commitment
• AI-Powered Orbie – A sophisticated chatbot and support system that offers 24/7 engagement, personalized interventions and structured micro-courses designed to reinforce recovery habits
• SMS Accountability Messaging – Strategically timed messages every day keep users engaged, providing encouragement and actionable insights while seamlessly integrating into daily life

The Orbiit Recovery Program is a six-month initiative priced at $3,995, which includes the SOBRsure band and full access to Orbiit's AI-driven platform. Orbiit is accessible online and via text message, while SOBRsure band insights are available through the SOBRsafe app. Future integrations could bring an even more seamless experience, allowing users to view their SOBRsure data directly within the Orbiit platform.

By merging AI and wearable technology, SOBRsafe and Orbiit are setting a new standard for alcohol recovery solutions. For more information about the companies and program availability, please visit https://myorbiit.com and https://sobrsafe.com.

¹Source: American Addiction Centers

ABOUT SOBRsafe
Alcohol misuse is the fourth leading cause of preventable death in America, and the seventh worldwide. Yet prevention and monitoring solutions have not kept pace with this epidemic. Legacy technologies are invasive and inefficient, unhygienic and unconnected. There has to be a better way.

Enter SOBRsafe™. Our advanced transdermal (touch-based) technology detects and instantaneously reports the presence of alcohol as emitted through a user's skin - no breath, blood or urine sample is required. With a powerful backend data platform, SOBRsafe provides next generation, passive detection technology for the behavioral health, judicial and consumer markets, and for licensing and integration.

The SOBRsafe technology is commercially available for point-of-care screening (SOBRcheck) and continuous monitoring (SOBRsure). At SOBRsafe, we are creating a culture of prevention and support. To learn more, visit www.sobrsafe.com.

ABOUT Orbiit
Welcome to Orbiit, where innovation and compassion intersect to transform the landscape of addiction recovery. Our journey began with a simple yet powerful vision: to create a recovery program that not only addresses the complexities of addiction but also harnesses the power of cutting-edge technology to provide continuous, personalized support. Orbiit is a dynamic program that can be used as an after plan, probation fulfillment, accountability strategy and of course as a first line recovery guide.

PRESS CONTACT
Talia Rotenberg
talia@stanton-company.com
310.339.3591

Safe Harbor Statement
Our prospects here at SOBRsafe are subject to uncertainties and risks. This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934. The Company intends that such forward-looking statements be subject to the safe harbor provided by the foregoing Sections. These forward-looking statements are based largely on the expectations or forecasts of future events, can be affected by inaccurate assumptions, and are subject to various business risks and known and unknown uncertainties, a number of which are beyond the control of management. Therefore, actual results could differ materially from the forward-looking statements contained in this presentation. The Company cannot predict or determine after the fact what factors would cause actual results to differ materially from those indicated by the forward-looking statements or other statements. The reader should consider statements that include the words "believes", "expects", "anticipates", "intends", "estimates", "plans", "projects", "should", or other expressions that are predictions of or indicate future events or trends, to be uncertain and forward-looking. We caution readers not to place undue reliance upon any such forward-looking statements. The Company does not undertake to publicly update or revise forward-looking statements, whether because of new information, future events or otherwise. Additional information respecting factors that could materially affect the Company and its operations are contained in the Company's filings with the SEC which can be found on the SEC's website at www.sec.gov.

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SOURCE SOBR Safe, Inc.

FAQ

What is the cost of SOBRsafe and Orbiit's new recovery program?

The Orbiit Recovery Program, which includes the SOBRsure band and full access to Orbiit's AI platform, costs $3,995 for a six-month program.

What are the key components of SOBRsafe's partnership with Orbiit?

The partnership includes three key components: the SOBRsure Band for transdermal alcohol detection, AI-Powered Orbie for 24/7 support and personalized interventions, and SMS accountability messaging for daily engagement.

How many people could benefit from SOBR's alcohol recovery solution?

According to the PR, over 28 million people in the U.S. suffered from Alcohol Use Disorder (AUD) in 2023, with only 15.6% receiving treatment.

What technology does the SOBRsure band use to detect alcohol?

The SOBRsure band uses transdermal (touch-based) alcohol detection technology to passively monitor alcohol use.

How does SOBR's partnership with Orbiit enhance recovery support?

The partnership combines SOBRsafe's alcohol detection wristband with Orbiit's AI-powered platform to provide 24/7 support, real-time monitoring, and personalized interventions based on behavioral science principles.