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SOBR Safe Inc (SOBR) delivers innovative touch-based alcohol detection systems and cloud analytics for behavioral health, judicial, and commercial sectors. This page serves as the definitive source for official company announcements and market developments.
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SOBR Safe (Nasdaq:SOBR) has announced a partnership with Think Twice, a provider of public safety products, to promote its SOBRcheck technology. With 79 alcohol detection sales reps now engaging over 15,000 established customers, the initiative aims to replace traditional breathalyzers. SOBRcheck offers a more hygienic and efficient alcohol detection method, assessing alcohol through fingertip sweat without the risks associated with breathalyzers.
Think Twice serves various sectors, including occupational safety and medical fields, and plans to advocate for SOBRsafe's technology to enhance workplace safety. This collaboration is expected to expand SOBRsafe's market reach, providing preventative solutions across multiple industries. The annual cost of alcohol abuse in the U.S. is approximately $249 billion, highlighting the significance of this technology.
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