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Sobr Safe Inc Stock Price, News & Analysis

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Welcome to our dedicated page for Sobr Safe news (Ticker: SOBR), a resource for investors and traders seeking the latest updates and insights on Sobr Safe stock.

SOBR Safe Inc (SOBR) delivers innovative touch-based alcohol detection systems and cloud analytics for behavioral health, judicial, and commercial sectors. This page serves as the definitive source for official company announcements and market developments.

Access real-time updates on product launches, regulatory milestones, and strategic partnerships. Investors and professionals will find curated press releases covering earnings reports, technology advancements, and sector-specific implementations of SOBR's non-invasive monitoring solutions.

All content is verified for accuracy and relevance, providing stakeholders with reliable insights into SOBR's growing role in safety compliance. Bookmark this page to stay informed about critical updates shaping the future of alcohol detection technology.

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SOBR Safe, Inc. (NASDAQ:SOBR) has announced successful performance at its first two SOBRcheck installations in the oil and gas sector, leading to an expansion to 17 sites across 11 states for TerraTech Services. This rollout is anticipated to be completed by April 2023. SOBRcheck technology, which offers a hygienic touch-based alcohol detection system, aims to address high alcohol-related risks in the industry. With alcohol abuse costing the U.S. $249 billion annually, this solution targets safety in commercial fleets, workplaces, and other sensitive sectors, showcasing SOBRsafe’s potential for significant market impact.

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SOBR Safe, Inc. (Nasdaq:SOBR) announced its participation in three investment conferences in January 2023. The first event is the Sidoti & Company Virtual Investment Conference on January 18, where CEO Dave Gandini will present at 4:00 pm ET. Following this, the Company will present at the Diamond Equity Emerging Growth International on January 25 at 11:00 am ET. Finally, the Lytham Partners Investor Select Conference is set for January 31, with a presentation available at 9:00 am ET. SOBRsafe specializes in alcohol detection solutions and has developed the SOBRcheck technology, which provides hygienic alcohol monitoring without the need for samples.

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SOBR Safe, Inc. (NASDAQ:SOBR) announced that CEO David Gandini participated in an interview on AGORACOM, providing insights post their Debut Year Recap. Gandini discussed the company's promising opportunities for 2023 following a year of establishing its presence.

With alcohol abuse costing the U.S. $249 billion annually, SOBRsafe's innovative alcohol detection technology aims to tackle this issue across various industries. Their patent-pending system integrates identity verification, alcohol detection, and cloud reporting, enhancing safety for commercial fleets and workplaces.

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Goldman Small Cap Research has released a research report on SOBR Safe, Inc. (NASDAQ:SOBR), focusing on its alcohol detection technology and future market potential. SOBRsafe's innovative touch-based platform aims to revolutionize alcohol safety across multiple industries, including justice and rehabilitation. The report highlights potential revenue growth, projecting a rise from $3.5M in 2023 to $9.6M in 2024, with a significant price target increase. The company's SaaS model is expected to enhance operational visibility and profitability.

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SOBR Safe, Inc. (Nasdaq:SOBR) raised $19.5 million in 2022 amid challenging market conditions. The company launched its flagship product, SOBRcheck, and secured 6 customers while signing 9 distributors with access to 52,000 potential users. SOBR Safe's technology is actively deployed across various industries, including justice and oil and gas. Upcoming product launches include SOBRsure for the alcohol rehabilitation market. The company aims to ramp revenue in 2023, building on its strong foundation established since its Nasdaq debut.

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SOBR Safe has expanded its sales team with 29 professionals and signed five new distributors, bringing the total to nine. These distributors have already sold alcohol detection products to 525 customers and target a potential user base of 52,000. The SOBRcheck system, recognized with various awards, uses fingertip detection to identify alcohol without traditional sampling methods. With alcohol abuse costing the U.S. $249 billion annually, SOBRsafe's technology aims to enhance safety in workplaces and other sectors.

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SOBR Safe, Inc. (NASDAQ:SOBR) announces successful trials of its SOBRcheck alcohol screening technology in the oil and gas sector, leading to a Software as a Service (SaaS) agreement with a major oilfield provider. This initial deployment occurs in two service centers, indicating a potential for further expansion. Oil and gas industry workers exhibit a 26% binge drinking rate, highlighting the importance of safety solutions like SOBRcheck, which detects alcohol through fingertip contact. The company aims to leverage this case to enhance its market presence.

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SOBR Safe has expanded its partnership with Alternatives, Inc. to install the SOBRcheck alcohol screening technology in a second facility, following a successful initial installation. This innovative system replaces traditional breathalyzers, enhancing efficiency in client identification and sobriety checks. The adoption of SOBRcheck is anticipated to elevate the company's profile in the judicial market. The technology has been recognized with awards for its effectiveness, addressing significant alcohol-related issues in various sectors.

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SOBR Safe, Inc. (NASDAQ:SOBR) announced the appointment of Marius Karoy as the new Director of Commercial Development. With nearly 20 years of sales and business development experience, Karoy's background includes significant success in logistics and healthcare. He previously served as Chief Commercial Officer at Instructional Technologies, where he achieved double-digit revenue growth for 16 years and expanded the customer base significantly. SOBRsafe anticipates that Karoy can help convert a robust pipeline of prospective customers into revenue, enhancing the company's alcohol detection solutions business.

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SOBR Safe (Nasdaq:SOBR) announced its participation in the Sidoti & Company Virtual Investment Conference on November 10, 2022. Chairman & CEO Dave Gandini will present at 1:00pm ET and hold one-on-one investor meetings on November 9-10. The company's innovative SOBRcheck technology, which detects alcohol through skin contact, received the Occupational Health & Safety 2022 New Product of the Year award. With a focus on preventing alcohol-related incidents, SOBRsafe aims to address the $249 billion annual cost of alcohol abuse in the U.S.

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FAQ

What is the current stock price of Sobr Safe (SOBR)?

The current stock price of Sobr Safe (SOBR) is $3.3 as of May 9, 2025.

What is the market cap of Sobr Safe (SOBR)?

The market cap of Sobr Safe (SOBR) is approximately 5.5M.
Sobr Safe Inc

Nasdaq:SOBR

SOBR Rankings

SOBR Stock Data

5.52M
1.23M
28.36%
44.91%
27.54%
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